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Seborrheic Dermatitis

a concentrated shelf (top 5 take 94% of clicks) — Seborrheic Dermatitis doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 45Growth 17Conversion 63Competition 5Returns 100Price range 70Avg price 78Brand share 9Review moat 61Quality gap 70
This niche Category average · 2,481 niches

Is Seborrheic Dermatitis profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Seborrheic Dermatitis is a £237K/yr Amazon United Kingdom market (260K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 45/100.

Seborrheic Dermatitis: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.5% over the last 90 days and 5.5% of searches end in a purchase.

£237K

revenue / yr

Units sold / yr15K
Search volume / yr-15.5%260K
Conversion rate5.5%
Avg price£16.39

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers6 · 29
Top-5 product click share94%
Open market4%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement71%
New entrants (1y)5· 5 succeeded
Avg rating4.3★
Avg reviews1,066

Top Seborrheic Dermatitis products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

£0£35K£71K£106K£142K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

29

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Seb Skincare48%
  • Sebclair20%
  • Kopa Haiku16%
  • ISDIN7%
  • Natures Relief Co7%
  • Roycederm4%
  • Open — no brand owns it (0%)

Seborrheic Dermatitis demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume260KCVR5.5%Products7Brands6Top 5 Brands96%OOS Rate5.0%Rating4.3★Reviews1,066Avg BSR#151
5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun · busiest ÷ quietest = 2.6×

Top Seborrheic Dermatitis search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • seb skincare52K/yr
  • seborrheic dermatitis69K/yr
  • seb52K/yr
  • seborrheic dermatitis cream26K/yr
  • seborrheic dermatitis face cream12K/yr
  • seb derm treatment5K/yr
  • seborrheic dermatitis treatment12K/yr
  • sebclair cream9K/yr
  • seborrheic dermatitis skincare8K/yr
  • seb derm4K/yr

What reviews say buyers love and hate about Seborrheic Dermatitis

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Quality-Overall18%

Great product as described

Efficiency11%

Works perfectly

Allergies11%

the irritation is gone

Smell7%

Love the smell

Value For Money6%

Worth every penny

What buyers complain about

57% of reviews
Allergies23%

Skin irritation

Functionality-Overall11%

unfortunately hasnt worked for

Skin Health6%

Made my skin worse

Value For Money4%

Waste of money

Size-Overall3%

Small

Seborrheic Dermatitis return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
35%
2Smell
10%
3Advertised Vs Actual Product
6%
4Oily/Greasy
6%
5Product Condition
6%

Common Seborrheic Dermatitis questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Seborrheic Dermatitis 45/100 on Amazon United Kingdom — Skip it. The niche generates £237K/yr across 7 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -15.5% over the last 90 days.
Search demand for Seborrheic Dermatitis on Amazon United Kingdom peaks in Feb–Jun, where the busiest month runs 2.6× the quietest.