Skip to content

Seaweed Shampoo

Fail

Shoppers spend an estimated $84K a year here, so Seaweed Shampoo is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£84K/yr282K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
63%top-5 click share · 10 brands · 65 sellers

Flapen Score

Seaweed Shampoo against its category

The dotted line is the Beauty average. Past it, Seaweed Shampoo is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seaweed Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seaweed Shampoo 282K times last year and spent an estimated £84K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Aug–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
2.4%
Market size, estimated
£84Ka year
Peak month
October4.1× the quietest month
Top search term
cornish seaweed shampoo and conditioner85K searches a year

02 · Price

A sale here is worth £12.20.

Listings sell for £12.20 on average, from £4.10 to £21.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.20 that is £3K to £6K a year per listing.

Average price
£12.20under the $15 to $100 sweet spot
Price range
£4.10–£21.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #304 within Shampoos & Conditioners. It carries 4,660 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#304in Shampoos & Conditioners
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,660per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Seaweed Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

65

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

9%

  • Brand 151%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Seaweed Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Seaweed Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cornish seaweed shampoo and conditioner85K/yr
  • seaweed shampoo88K/yr
  • sea magik23K/yr
  • cornish seaweed shampoo13K/yr
  • seaweed shampoo and conditioner16K/yr
  • the cornish seaweed company shampoo11K/yr
  • cornish seaweed bath company shampoo19K/yr
  • cornish seaweed bath company8K/yr
  • super nutrient shampoo cornish seaweed5K/yr
  • sea magik shampoo and conditioner6K/yr

Reviews and returns

What reviews say buyers love and hate about Seaweed Shampoo

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Value For Money”
0.1%of orders come back
“Not worth it”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Seaweed Shampoo questions

Answered from the same tracked data.