How competitive is the Sea Buckthorn Oil niche on Amazon United Kingdom?

16 brands and 68 sellers compete in Sea Buckthorn Oil on Amazon United Kingdom. The top 5 Sea Buckthorn Oil products take 68% of clicks and its top 5 brands hold 68% of demand.

What does it cost to enter the Sea Buckthorn Oil niche?

Sea Buckthorn Oil sells for £12.76 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.93–£22.63. The average incumbent carries 2,450 reviews — the moat a new listing must climb.

Sea Buckthorn Oil

a small market ($54K/yr) — Sea Buckthorn Oil doesn't clear our bar today.

Flapen Score

Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

This niche Category average · 2,481 niches

Is Sea Buckthorn Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sea Buckthorn Oil is a £54K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 49/100.

Sea Buckthorn Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +26.6% over the last 90 days and 8.4% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr4K

Search volume / yr+26.6%50K

Conversion rate8.4%

Avg price£12.76

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers16 · 68

Top-5 product click share68%

Open market32%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Sea Buckthorn Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Gya Labs Organic Sea Buckthorn Oil - 100% Pure Natural Sea Buckthorn Carrier Oil for Skin Face Nails & Hair - Soothing & Moisturizing - 50ml

Price: £12.95
Rating: 4.5/5
Reviews: 10,996
Age: 6y ago

Natures Aid Sea Buckthorn Oil 500mg Omega-7 High Strength Supports Skin Immune & Heart Health Antioxidant Vegan Supplement Non-GMO Gluten-Free 60 Softgels

Price: £11.42
Rating: 4.6/5
Reviews: 1,084
Age: 9y ago

Siberian Sea Buckthorn Oil 3.4 fl.oz / 100ml Raw Unrefined Extra Virgin First Cold Pressed from Wild-harvested Sea Buckthorn Seeds and Berries

Price: £14.31
Rating: 4.5/5
Reviews: 1,238
Age: 5y ago

Siberian Sea Buckthorn Oil 3.4 fl.oz / 100ml Raw Unrefined Extra Virgin First Cold Pressed from Wild-harvested Sea Buckthorn Seeds and Berries

Price: £15.46
Rating: 4.7/5
Reviews: 749
Age: 5y ago

Dermavitamins 100% Pure Sea Buckthorn Oil - 30ml

Price: £7.73
Rating: 4.3/5
Reviews: 513
Age: 1y ago

Newest

by launch date

LIPOSOMAL Sea Buckthorn Oil Capsules 30 000mg | 180 Count | High Strength Vegan Supplement | Source of Omega 7 Essential Fatty Acids | No Artificial Preservatives | by Baanaas

Price: £19.81
Rating: 4.0/5
Reviews: 94
Age: 1y ago

Dermavitamins 100% Pure Sea Buckthorn Oil - 30ml

Price: £7.73
Rating: 4.3/5
Reviews: 513
Age: 1y ago

Organic Sea Buckthorn Oil Cold Pressed 100% Pure for Face Skin & Hair | Seabuckthorn Berry Oil for Anti-Ageing Acne & Dry Skin | Rich in Vitamin C & Omega 7

Price: £7.81
Rating: 4.3/5
Reviews: 2,273
Age: 2y ago

VITA PHARMA Sea Buckthorn Oil 7500mg 90 softgels

Price: £8.84
Rating: 5.0/5
Reviews: 4
Age: 2y ago

2 x 100 ml Sea Buckthorn Oil 100% Natural Cold Pressed

Price: £13.09
Rating: 4.8/5
Reviews: 7
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

26%

Gya Labs20%
Natures Aid17%
Best Value Organic13%
Siberian Green10%
Dermavitamins7%
Horbäach6%

Sea Buckthorn Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR8.4%Products16Brands16Top 5 Brands68%OOS Rate10.4%Rating4.5★Reviews2,450Avg BSR#272

Top Sea Buckthorn Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sea buckthorn oil37K/yr +14.3%6.8% conv.
sea buckthorn oil organic cold pressed5K/yr +429.2%4.7% conv.
seabuckthorn oil5K/yr -23.5%6.6% conv.
buckthorn oil3K/yr +23.0%6.6% conv.

What reviews say buyers love and hate about Sea Buckthorn Oil

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Quality-Overall24%

“High quality sea buckthorn oil”

Value For Money11%

“fair price”

Ease Of Chewing/Swallowing10%

“Easy to swallow”

Eye-Hygiene10%

“Helps my keep my eye dryness at bay”

Moist/Dry8%

“Great for dry eyes”

What buyers complain about

79% of reviews

Color15%

“not at that colour intensity”

Taste-Overall12%

“had a horrible taste”

Smell12%

“doesn't smell great”

Suitability Combination Skin9%

“For skin did not work”

Moist/Dry6%

“Menopausal dryness”

Sea Buckthorn Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Stain Resistance

20%

2Advertised Vs Actual Product

20%

3Leak-Proof

20%

4Color

20%

5Ease Of Use

10%

Common Sea Buckthorn Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sea Buckthorn Oil 49/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 16 tracked products. Search demand moved +26.6% over the last 90 days.

Sea Buckthorn Oil buyers on Amazon United Kingdom complain most about Color, Taste-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.1%.