sea buckthorn oil
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good£12.76avg listing price — sweet spot $15–$100
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Price range
Okay£6.93–£22.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,449.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£54K£54K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, sea buckthorn oil is a £54K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
sea buckthorn oil market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #272
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 75%
- Out of stock
- 10.4%
- Avg brand age
- 68 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
68
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
26%
- Gya Labs20%
- Natures Aid17%
- Best Value Organic13%
- Siberian Green10%
- Dermavitamins7%
- Horbäach6%
Demand
Weekly Amazon search volume, last 21 weeks — +26.6% search growth over the last 90 days.Top sea buckthorn oil search terms
- sea buckthorn oil37K/yr
- sea buckthorn oil organic cold pressed5K/yr
- seabuckthorn oil5K/yr
- buckthorn oil3K/yr
Top sea buckthorn oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gya Labs Organic Sea Buckthorn Oil - 100% Pure Natural Sea Buckthorn Carrier Oil for Skin Face Nails & Hair - Soothing & Moisturizing - 50ml
Gya Labs£12.954.5★10,996 rev
Natures Aid Sea Buckthorn Oil 500mg Omega-7 High Strength Supports Skin Immune & Heart Health Antioxidant Vegan Supplement Non-GMO Gluten-Free 60 Softgels
Natures Aid£11.424.6★1,084 rev
Siberian Sea Buckthorn Oil 3.4 fl.oz / 100ml Raw Unrefined Extra Virgin First Cold Pressed from Wild-harvested Sea Buckthorn Seeds and Berries
Best Value Organic£14.314.5★1,238 rev
Siberian Sea Buckthorn Oil 3.4 fl.oz / 100ml Raw Unrefined Extra Virgin First Cold Pressed from Wild-harvested Sea Buckthorn Seeds and Berries
Siberian Green£15.464.7★749 rev
Dermavitamins 100% Pure Sea Buckthorn Oil - 30ml
Dermavitamins£7.734.3★513 rev
Newest
by launch date
LIPOSOMAL Sea Buckthorn Oil Capsules 30 000mg | 180 Count | High Strength Vegan Supplement | Source of Omega 7 Essential Fatty Acids | No Artificial Preservatives | by Baanaas
baanaas For Babies to Nanas£19.8194 rev
Dermavitamins 100% Pure Sea Buckthorn Oil - 30ml
Dermavitamins£7.73513 rev
Organic Sea Buckthorn Oil Cold Pressed 100% Pure for Face Skin & Hair | Seabuckthorn Berry Oil for Anti-Ageing Acne & Dry Skin | Rich in Vitamin C & Omega 7
The Organic Forest – VEGAN . PURE . NATURAL£7.812,273 rev
VITA PHARMA Sea Buckthorn Oil 7500mg 90 softgels
Vita Pharma£8.844 rev
2 x 100 ml Sea Buckthorn Oil 100% Natural Cold Pressed
Biolit£13.097 rev
Trending
90-day click momentumVITA PHARMA Sea Buckthorn Oil 7500mg 90 softgels
Vita Pharma£8.845.0★
2 x 100 ml Sea Buckthorn Oil 100% Natural Cold Pressed
Biolit£13.094.8★
Gya Labs Organic Sea Buckthorn Oil - 100% Pure Natural Sea Buckthorn Carrier Oil for Skin Face Nails & Hair - Soothing & Moisturizing - 50ml
Gya Labs£12.954.5★
Dermavitamins 100% Pure Sea Buckthorn Oil - 30ml
Dermavitamins£7.734.3★
SEA Buckthorn Oil 100ML 100% Cold Pressed Organic Unrefined Pure & Natural Repairs Damaged Skin Calms Irritated Skin Heals Rosacea Supplied in Glass Amber Bottle with Pipette
intelligent cosmetics£16.024.4★
What buyers say about sea buckthorn oil
What buyers praise and complain about, mined from review topics.What buyers love
“High quality sea buckthorn oil”
“fair price”
“Easy to swallow”
“Helps my keep my eye dryness at bay”
“Great for dry eyes”
“Very nice oil”
“Very tasty and feel the benefits within a day or so”
“Just as described”
“Good vitamins give good energy”
“Easy to use”
What buyers complain about
“not at that colour intensity”
“had a horrible taste”
“doesn't smell great”
“For skin did not work”
“Menopausal dryness”
“Not vegan”
“No instructions in English Language”
“lack of libido”
“with it's known side effects”
“Nivea plus this oil is a greasy combination so may not suit all skin types”
Top return reasons
Common questions
- Is sea buckthorn oil profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 16 tracked products. 90-day search growth is +26.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the sea buckthorn oil niche?
- 16 brands and 68 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in sea buckthorn oil?
- Top complaints mined from reviews: Color, Taste-Overall, Smell. The return rate is 0.1%.
- What does it cost to enter the sea buckthorn oil niche?
- Listings span £6.93–£22.63; the average listing price is £12.76 (sweet spot $15–$100). The average incumbent carries 2,450 reviews — the moat a new listing must climb.