Is scrunchies for girls profitable to sell on Amazon United Kingdom?

The niche generates £25K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Skip it (47/100).

How competitive is the scrunchies for girls niche?

25 brands and 31 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in scrunchies for girls?

Top complaints mined from reviews: Quality-Overall, Material Quality, Stretchability/Expandability/Elasticity. The return rate is 0.4%.

When does demand for scrunchies for girls peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the scrunchies for girls niche?

Listings span £2.59–£10.87; the average listing price is £5.56 (sweet spot $15–$100). The average incumbent carries 2,714 reviews — the moat a new listing must climb.

scrunchies for girls

Skip it

Prices mostly outside the sweet spot ($2.59–$10.87) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,714.2

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.56

avg listing price — sweet spot $15–$100

Market size

Bad£25K

£25K/yr · 83K searches

Price range

Bad£2.59–£10.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, scrunchies for girls is a £25K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

scrunchies for girls market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £28K–£33K; units × avg price
Conversion rate: 5.4%
Avg BSR: #263
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 5.6%
Avg brand age: 24 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

48%

Top 20: 96%

Top-5 click share

45%

Top 20: 90%

Open market

46%

VENUSTE13%
XNFIVE12%
MMONY8%
AddLotLot7%
Chloven7%
YIWEIYA6%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — +5.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top scrunchies for girls search terms

scrunchies for girls41K/yr +2.4%4.9% conv.
hair scrunchies for girls22K/yr +8.8%4.7% conv.
girls scrunchies9K/yr +7.5%5.3% conv.
girls hair scrunchies6K/yr +24.7%3.9% conv.
cute scrunchies5K/yr -2.1%1.2% conv.

All search terms

Top scrunchies for girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VENUSTE Scrunchies for Women and Girls Premium Velvet Scrunchy for Hair Cute Colors Elastic Thick Bands Soft Ropes Ponytail Holder Hair Accessories 12 Pack Multi

VENUSTE£6.724.8★3,215 rev

8 Pack Shiny Metallic Scrunchies Colorful Mermaid Hair Ties

XNFIVE£4.204.4★404 rev

12 PCS Colorful Hair Scrunchies Soft Elastic Ponytail Holders Pastel Solid Hair Ties Minimalist Sweet Hair Tie Soft Textured Hair Ropes Accessories for Women Girls

AddLotLot£4.164.4★26 rev

10Pcs Colorful Ponytail Holders Hair Scrunchies Hair Scrunchies for Girls&Women (Multi Colour A)

MMONY£6.424.4★20 rev

5-Piece Colorful Hair Ties for Girls - Scrunchies & Ponytail Holders

YIWEIYA£4.234.7★33 rev

Newest

by launch date

Hair Scrunchies for Women - Pack of 8 Satin Scrunchies - Softer Than Silk Hair Ties - No Crease No Damage Frizz-free - Gentle on All Hair Types - Perfect for Day & Night - Thoughtful Choice for Her

UNIWR£5.5038 rev

8mo ago

DOPENSPI 16 Pack Bow Hair Scrunchies for Women Girls Elastic Hairs Ties Cute Bunny Ears Silk Scrunchies Bow Scrunchie Ropes Ponytail Holder Hairs Accessories

DOPENSPI£7.3811 rev

9mo ago

Classicseali 20PCS Scrunchies for Girls Soft and Fashionable Satin Hair Scrunchies Satin Scrunchie for Curly Hair for All Hairs Types of Bridesmaids Proposal Bachelorette Party Gifts Multicolor

Classicseali£5.6311 rev

9mo ago

KEAH Pack of 8 Shiny Metallic Scrunchies - Vibrant Colours No Damage Scrunchies for Girls 80s & 90s Retro Fashion Accessories for All Hair Types

KEAH£5.8097 rev

11mo ago

LUFFLOK Hair Scrunchies 16 Pack Shiny Metallic Scrunchies for Girls Women Colorful Ponytail Holder Bobble Hair bands Soft Hair Ties Scrunchy Ponytail Holder Hair Accessories with Elastic (16Pcs)

LUFFLOK£4.8043 rev

12mo ago

What buyers say about scrunchies for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Lovely Colours”

Quality-Overall19%

“really well made”

Value For Money12%

“Good value”

Soft Feel11%

“So soft”

Advertised Vs Actual Product6%

“Just as advertised”

Material Quality3%

“Ok nice material”

Suitability Straight Hair3%

“Good for relaxed hair”

Stretchability/Expandability/Elasticity3%

“good elastic”

Ease Of Use2%

“easy to use”

Comfort-Overall2%

“Very comfortable”

What buyers complain about

Quality-Overall15%

“Tad bit pricey for the quality”

Material Quality13%

“Shockingly cheap material”

Stretchability/Expandability/Elasticity11%

“Poor elastic”

Advertised Vs Actual Product8%

“misleading when it says 40pcs”

Color7%

“This is a cheap way to buy scrunchies Im many colours”

Size-Overall6%

“all of mine are the wrong size”

Smell6%

“all have a funny smell to them”

Durability4%

“clearly not made to last”

Hair Related4%

“the hair ties were rubbish and snapped”

Value For Money4%

“Really cheap, Ill be honest with you not worth the money”

Top return reasons

Quality-Overall30%

Size-Overall24%

Material Quality10%

Suitability Long Hair5%

Color5%

Stretchability/Expandability/Elasticity5%

Advertised Vs Actual Product3%

Suitability Short Hair3%

Durability1%

Suitability Straight Hair1%

Common questions

Is scrunchies for girls profitable to sell on Amazon United Kingdom?: The niche generates £25K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Skip it (47/100).
How competitive is the scrunchies for girls niche?: 25 brands and 31 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in scrunchies for girls?: Top complaints mined from reviews: Quality-Overall, Material Quality, Stretchability/Expandability/Elasticity. The return rate is 0.4%.
When does demand for scrunchies for girls peak?: Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the scrunchies for girls niche?: Listings span £2.59–£10.87; the average listing price is £5.56 (sweet spot $15–$100). The average incumbent carries 2,714 reviews — the moat a new listing must climb.