Scrunchies for Girls

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months

83K

Growth, 90 days vs prior 90

+5.9%

Conversion, latest week

5.4%

Market size, estimated

£25Ka year

Peak month

December2.9× the quietest month

Top search term

scrunchies for girls41K searches a year

Listings sell for £5.56 on average, from £2.59 to £10.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £5.56 that is £556 to £1K a year per listing.

Average price

£5.56under the $15 to $100 sweet spot

Price range

£2.59–£10.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£556–£1K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #263 within Hair Styling Accessories. It carries 2,714 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#263in Hair Styling Accessories

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,714per listing

Listings tracked

30

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

24 months