Scrunchies
Scrunchies shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Scrunchies profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Scrunchies is a £453K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Scrunchies: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.6% over the last 90 days and 5.9% of searches end in a purchase.
£453K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 42 products
Top Scrunchies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 3y ago
6 Pieces Hair Scrunchies Satin Elastic Soft Hair Ties Scrunchy Hair Bands for Girls and Ladies
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 2,970
- Age
- 7y ago
VENUSTE Scrunchies for Women Premium Velvet Scrunchy for Hair Solid Color Elastic Thick Bands Soft Ropes Ponytail Holder Hair Accessories 12 Pack
- Price
- £6.26
- Rating
- 4.8/5
- Reviews
- 3,215
- Age
- 4y ago
7Pcs Silk Hair Scrunchies for Women Lengthening Satin Scrunchies for Hair Soft and Silky Hair Ties Hair Accessories for Women Girls Wont Snapped Elastic Hair Band Ponytail Holders
- Price
- £4.92
- Rating
- 4.7/5
- Reviews
- 869
- Age
- 3y ago
Kitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures Perfect for Day or Night | Ideal Gifts for Women - 6 Pcs Terracotta
- Price
- £6.07
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 3y ago
Trending
90-day click momentumKitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures Perfect for Day or Night | Ideal Gifts for Women - 6 Pcs Terracotta
- Price
- £6.07
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 3y ago
Black Satin Scrunchies 8 Pack Soft Hair Ties for Women & Girls
- Price
- £5.20
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 7mo ago
3 Pack Silk Scrunchies For Hair 100% Pure Mulberry Silk Hair Ties Stretchable Durable HairBand Gentle Hair Care Horseback Hair Rubber Hair Accessories Sleep Tie Gifts For Women 3 PACK 03
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7mo ago
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 1y ago
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 7,560
- Age
- 3y ago
Newest
by launch date3 Pack Silk Scrunchies For Hair 100% Pure Mulberry Silk Hair Ties Stretchable Durable HairBand Gentle Hair Care Horseback Hair Rubber Hair Accessories Sleep Tie Gifts For Women 3 PACK 03
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7mo ago
Black Satin Scrunchies 8 Pack Soft Hair Ties for Women & Girls
- Price
- £5.20
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 7mo ago
Hair Scrunchies for Women - Pack of 8 Satin Scrunchies - Softer Than Silk Hair Ties - No Crease No Damage Frizz-free - Gentle on All Hair Types - Perfect for Day & Night - Thoughtful Choice for Her
- Price
- £5.50
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 8mo ago
Silk Hair Scrunchies for Women - Mulberry Silk Hair Bobbles for Less Frizz & Breakage 3 Pack Satin Softer&Durable Elastic Hair Ties (Pink Black Champagne)
- Price
- £9.11
- Rating
- 3.9/5
- Reviews
- 88
- Age
- 9mo ago
75 Pcs Velvet Scrunchies for Women - Soft Hair Scrunchies for Girls - No Damage Hair Ties for Thick Thin Hair - Cute Ponytail Holders Bulk Gift for Women
- Price
- £7.13
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
28 falling
Sellers
38
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
39%
Top 20: 80%
Open market
40%
- Kitsch20%
- nuoshen12%
- VENUSTE9%
- Lolalet7%
- FZHGVML6%
- LilaLemon5%
Scrunchies demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Scrunchies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- scrunchies256K/yr
- hair scrunchies for women175K/yr
- silk scrunchies204K/yr
- scrunchies for women146K/yr
- hair scrunchies104K/yr
- satin scrunchies74K/yr
- scrunchie67K/yr
- scrunchies for girls41K/yr
- silk hair scrunchies32K/yr
- silk scrunchie27K/yr
What reviews say buyers love and hate about Scrunchies
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Theyre well made”
“The colors are beautiful”
“smooth on my hair”
“Great value”
“Just what I needed”
What buyers complain about
73% of reviews“Bad quality”
“Too tight”
“Poor elastic”
“Shockingly cheap material”
“Broke upon first use”
Scrunchies return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scrunchies questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
