schwarzkopf hair dye
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,485.55avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£101K£101K/yr · 687K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.44–£18.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.86avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, schwarzkopf hair dye is a £101K/yr Amazon United Kingdom market (687K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
schwarzkopf hair dye market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £117K–£147K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 79%
- Out of stock
- 0.4%
- Avg brand age
- 69 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
76
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
0%
- LIVE85%
- Schwarzkopf10%
- Creme supreme2%
- Clairol1%
- Crazy Color1%
- Garnier1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.1×
Top schwarzkopf hair dye search terms
- live hair dye172K/yr
- schwarzkopf hair dye148K/yr
- live190K/yr
- live hair dye permanent37K/yr
- schwarzkopf live hair dye17K/yr
- oleo intense schwarzkopf14K/yr
- hair dye live15K/yr
- schwarzkopf live13K/yr
- live colour hair dye14K/yr
- live hair colour10K/yr
Top schwarzkopf hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
LIVE£5.594.4★854 rev
Schwarzkopf LIVE Intense Colour 088 Urban Brown Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss
LIVE£5.484.4★854 rev
Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
LIVE£5.484.4★854 rev
Schwarzkopf LIVE Colour Moment 094 Purple Punk with HaptiQ Anti-Damage System Semi-Permanent Purple Hair Dye Up to 15 Washes
LIVE£5.533.8★253 rev
Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes
LIVE£5.523.8★253 rev
Newest
by launch dateSchwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
LIVE£5.59854 rev
Schwarzkopf LIVE Intense Colour 088 Urban Brown Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss
LIVE£5.48854 rev
Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
LIVE£5.48854 rev
Schwarzkopf LIVE Colour Moment 094 Purple Punk with HaptiQ Anti-Damage System Semi-Permanent Purple Hair Dye Up to 15 Washes
LIVE£5.53253 rev
Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes
LIVE£5.52253 rev
Trending
90-day click momentum
Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
LIVE£5.694.4★
Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener Intense Bleach for up to 8 Levels of Lift with HaptiQ Anti-Damage System Anti-Yellow Effect
LIVE£5.444.4★
Schwarzkopf LIVE Intense Colour 089 Bitter Sweet Chocolate Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss
LIVE£5.364.4★
Schwarzkopf LIVE Intense Bleach 00B Max Blonde Hair Lightener Intense Bleach for up to 9 Levels of Lift Anti-Yellow Effect Anti-Damage System
LIVE£5.524.3★
Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss
LIVE£5.474.4★
What buyers say about schwarzkopf hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Bright color”
“Brilliant hair colour”
“It is simple to mix”
“A decent product at a reasonable price which provides reliable results”
“Good price”
“the application is very clean”
“it doesnt smell bad”
“Good coverage”
“made my hair feel soft”
“they last well”
What buyers complain about
“Colour not as described”
“Absolutely appalled by this hair dye”
“Did not last”
“Didn't do anything”
“Think these are expensive”
“Nothing work on my hair”
“bottle came open and leaking”
“Minimal smell”
“Not as advertised”
“Not the best”
Top return reasons
Common questions
- Is schwarzkopf hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 38 tracked products. 24 of 26 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the schwarzkopf hair dye niche?
- 6 brands and 76 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in schwarzkopf hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Durability. The return rate is 0.0%.
- When does demand for schwarzkopf hair dye peak?
- Demand peaks in Apr; the busiest month runs 2.1× the quietest.
- What does it cost to enter the schwarzkopf hair dye niche?
- Listings span £4.44–£18.17; the average listing price is £5.86 (sweet spot $15–$100). The average incumbent carries 2,486 reviews — the moat a new listing must climb.