Schwarzkopf Hair Dye
brand-locked demand (top 5 brands take 99% of clicks) — Schwarzkopf Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Schwarzkopf Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Schwarzkopf Hair Dye is a £101K/yr Amazon United Kingdom market (687K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr. Verdict: Skip it — 44/100.
Schwarzkopf Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.1% over the last 90 days and 2.5% of searches end in a purchase.
£101K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 38 products
Top Schwarzkopf Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Schwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 088 Urban Brown Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Colour Moment 094 Purple Punk with HaptiQ Anti-Damage System Semi-Permanent Purple Hair Dye Up to 15 Washes
- Price
- £5.53
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes
- Price
- £5.52
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Trending
90-day click momentum
Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener Intense Bleach for up to 8 Levels of Lift with HaptiQ Anti-Damage System Anti-Yellow Effect
- Price
- £5.44
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 089 Bitter Sweet Chocolate Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.36
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Bleach 00B Max Blonde Hair Lightener Intense Bleach for up to 9 Levels of Lift Anti-Yellow Effect Anti-Damage System
- Price
- £5.52
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Newest
by launch dateSchwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 088 Urban Brown Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Colour Moment 094 Purple Punk with HaptiQ Anti-Damage System Semi-Permanent Purple Hair Dye Up to 15 Washes
- Price
- £5.53
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes
- Price
- £5.52
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
76
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
0%
- LIVE85%
- Schwarzkopf10%
- Creme supreme2%
- Clairol1%
- Crazy Color1%
- Garnier1%
- Open — no brand owns it (0%)
Schwarzkopf Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr · busiest ÷ quietest = 2.1×
Top Schwarzkopf Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- live hair dye172K/yr
- schwarzkopf hair dye148K/yr
- live190K/yr
- live hair dye permanent37K/yr
- schwarzkopf live hair dye17K/yr
- oleo intense schwarzkopf14K/yr
- hair dye live15K/yr
- schwarzkopf live13K/yr
- live colour hair dye14K/yr
- live hair colour10K/yr
What reviews say buyers love and hate about Schwarzkopf Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Bright color”
“Brilliant hair colour”
“It is simple to mix”
“A decent product at a reasonable price which provides reliable results”
“Good price”
What buyers complain about
63% of reviews“Colour not as described”
“Absolutely appalled by this hair dye”
“Did not last”
“Didn't do anything”
“Think these are expensive”
Schwarzkopf Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Schwarzkopf Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
