Schwarzkopf Hair Dye

Shoppers searched for this 687K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months

687K

Growth, 90 days vs prior 90

+0.1%

Conversion, latest week

2.5%

Market size, estimated

£101Ka year

Peak month

April2.1× the quietest month

Top search term

live hair dye172K searches a year

Listings sell for £5.86 on average, from £4.44 to £18.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £5.86 that is £586 to £1K a year per listing.

Average price

£5.86under the $15 to $100 sweet spot

Price range

£4.44–£18.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

£586–£1K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #42 within Hair Colour. It carries 2,486 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

84%

Out of stock, average day

0.4%

Average rank

#42in Hair Colour

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,486per listing

Listings tracked

38

26 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

26

Successful launches

24Amazon's first-year sales bar

Average brand age

69 months