How competitive is the Schwarzkopf niche on Amazon United Kingdom?

3 brands and 82 sellers compete in Schwarzkopf on Amazon United Kingdom. The top 5 Schwarzkopf products take 49% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Schwarzkopf?

Schwarzkopf buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Smell, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Schwarzkopf niche?

Schwarzkopf sells for £9.63 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £8.21–£11.53. The average incumbent carries 2,167 reviews — the moat a new listing must climb.

Schwarzkopf

brand-locked demand (top 5 brands take 100% of clicks) — Schwarzkopf doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

This niche Category average · 2,481 niches

Is Schwarzkopf profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Schwarzkopf is a £61K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Schwarzkopf: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.3% over the last 90 days and 9.9% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr8K

Search volume / yr+0.3%64K

Conversion rate9.9%

Avg price£9.63

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 82

Top-5 product click share49%

Open market0%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Top Schwarzkopf products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Schwarzkopf Osis Plus Dust It 10 g

Price: £8.81
Rating: 4.5/5
Reviews: 20,774
Age: 18y ago

Schwarzkopf Professional OSiS Volume Up Anti Static Volume Spray For Hair Styling Enhances Hairs Texture Provides Root Lift Non Flaky On Dry Hair Medium Hold 300 ml

Price: £9.65
Rating: 4.5/5
Reviews: 400
Age: 3y ago

Schwarzkopf Osis+ Super Shield 300 ml

Price: £10.28
Rating: 4.4/5
Reviews: 332
Age: 3y ago

Schwarzkopf Osis+ Thrill Fiber Gum 0.11 kg

Price: £8.21
Rating: 4.4/5
Reviews: 5,333
Age: 17y ago

Schwarzkopf Professional OSiS Upload Bodifying Hair Cream Anti Static Heat Protection Subtle Definition Volume And Root Lift Non Greasy Non Sticky Formula Light Hold 200 ml

Price: £8.78
Rating: 4.5/5
Reviews: 275
Age: 3y ago

Newest

by launch date

Schwarzkopf Professional OSiS Volume Up Anti Static Volume Spray For Hair Styling Enhances Hairs Texture Provides Root Lift Non Flaky On Dry Hair Medium Hold 300 ml

Price: £9.65
Rating: 4.5/5
Reviews: 400
Age: 3y ago

Schwarzkopf Professional OSiS Session Hairspray Long Lasting Wind Proof Brushable Finish Without Flaking Anti Humidity Heat Protection Extra Strong Hold 300 ml

Price: £8.73
Rating: 4.6/5
Reviews: 601
Age: 3y ago

Schwarzkopf Osis Air Whip Flexible Mousse 200ml

Price: £9.19
Rating: 4.4/5
Reviews: 288
Age: 3y ago

Schwarzkopf Professional OSiS Flatliner Setting Spray Heat Protection Smooth And Shine Reduces Hair Breakage Protect Against Humidity Non Sticky Light Hold 200 ml

Price: £10.12
Rating: 4.6/5
Reviews: 336
Age: 3y ago

Schwarzkopf Professional OSiS Velvet Wax Effect Hairspray Soft Definition Natural Shine Non Greasy Non Sticky Formula Light Hold 200 ml

Price: £11.53
Rating: 4.3/5
Reviews: 149
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 99%

Open market

OSiS+51%
Schwarzkopf Professional45%
Schwarzkopf4%

Schwarzkopf demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR9.9%Products21Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews2,167Avg BSR#130

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Schwarzkopf search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

osis hair products35K/yr -5.8%7.7% conv.
osis24K/yr +8.5%11.3% conv.
schwarzkopf osis5K/yr +2.5%6.8% conv.

What reviews say buyers love and hate about Schwarzkopf

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Quality-Overall19%

“Excellent product”

Value For Money11%

“good value for money”

Smell10%

“Hair looks and feels amazing and smells brilliant”

Hair Styling9%

“Keeps your hairstyle I”

Suitability Straight Hair6%

“This is great on my fine hair”

What buyers complain about

57% of reviews

Adhesion/Stickiness9%

“Left hair sticky”

Smell8%

“This is definitely not scent free as described on website”

Value For Money8%

“Expensive”

Hair Related7%

“Doesnt hold my hair in place for very long”

Suitability Long Hair6%

“Doesnt hold my hair in place for very long”

Schwarzkopf return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

16%

2Advertised Vs Actual Product

11%

3Functionality-Overall

11%

4Suitability Short Hair

10%

5Product Condition

Common Schwarzkopf questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schwarzkopf 43/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 21 tracked products. Search demand moved +0.3% over the last 90 days.