schwarzkopf
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,166.81avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.63avg listing price — sweet spot $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 64K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.21–£11.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, schwarzkopf is a £61K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
schwarzkopf market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £58K–£77K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
82
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 99%
Open market
0%
- OSiS+51%
- Schwarzkopf Professional45%
- Schwarzkopf4%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top schwarzkopf search terms
- osis hair products35K/yr
- osis24K/yr
- schwarzkopf osis5K/yr
Top schwarzkopf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf Osis Plus Dust It 10 g
OSiS+£8.814.5★20,774 rev
Schwarzkopf Professional OSiS Volume Up Anti Static Volume Spray For Hair Styling Enhances Hairs Texture Provides Root Lift Non Flaky On Dry Hair Medium Hold 300 ml
OSiS+£9.654.5★400 rev
Schwarzkopf Osis+ Super Shield 300 ml
Schwarzkopf Professional£10.284.4★332 rev
Schwarzkopf Osis+ Thrill Fiber Gum 0.11 kg
Schwarzkopf Professional£8.214.4★5,333 rev
Schwarzkopf Professional OSiS Upload Bodifying Hair Cream Anti Static Heat Protection Subtle Definition Volume And Root Lift Non Greasy Non Sticky Formula Light Hold 200 ml
Schwarzkopf Professional£8.784.5★275 rev
Newest
by launch dateSchwarzkopf Professional OSiS Volume Up Anti Static Volume Spray For Hair Styling Enhances Hairs Texture Provides Root Lift Non Flaky On Dry Hair Medium Hold 300 ml
OSiS+£9.65400 rev
Schwarzkopf Professional OSiS Session Hairspray Long Lasting Wind Proof Brushable Finish Without Flaking Anti Humidity Heat Protection Extra Strong Hold 300 ml
OSiS+£8.73601 rev
Schwarzkopf Osis Air Whip Flexible Mousse 200ml
Schwarzkopf Professional£9.19288 rev
Schwarzkopf Professional OSiS Flatliner Setting Spray Heat Protection Smooth And Shine Reduces Hair Breakage Protect Against Humidity Non Sticky Light Hold 200 ml
OSiS+£10.12336 rev
Schwarzkopf Professional OSiS Velvet Wax Effect Hairspray Soft Definition Natural Shine Non Greasy Non Sticky Formula Light Hold 200 ml
OSiS+£11.53149 rev
Trending
90-day click momentum
Schwarzkopf Professional OSiS Dust it Mattifying Volume Powder Intense Hair Grip Instant Volume Root Lift Strong Hair Texture On Dry Hair Strong Hold 10 g
Schwarzkopf Professional£10.604.4★
Schwarzkopf Osis Soft Dust 10g
Schwarzkopf Professional£9.794.1★
Schwarzkopf Professional OSiS Flatliner Setting Spray Heat Protection Smooth And Shine Reduces Hair Breakage Protect Against Humidity Non Sticky Light Hold 200 ml
OSiS+£10.904.6★
Schwarzkopf OSIS Flexwax 85ml
OSiS+£8.394.6★
Schwarzkopf OSiS Mess Up 100 ml (Pack of 1)
Schwarzkopf Professional£8.264.5★
What buyers say about schwarzkopf
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“good value for money”
“Hair looks and feels amazing and smells brilliant”
“Keeps your hairstyle I”
“This is great on my fine hair”
“It does help give my fine hair a lift”
“Great for heatless curls”
“doesn't leave any stickiness or residue at all”
“Lightweight spray”
“Easy to use”
What buyers complain about
“Left hair sticky”
“This is definitely not scent free as described on website”
“Expensive”
“Doesnt hold my hair in place for very long”
“Doesnt hold my hair in place for very long”
“doesn't hold my hair as well as it used to”
“Goodnprodict nut it's not working for me”
“Low Rating - Not Used The Product Yet”
“doesnt hold your style all day”
“Not as strong as I thought it would be”
Top return reasons
Common questions
- Is schwarzkopf profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 21 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the schwarzkopf niche?
- 3 brands and 82 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in schwarzkopf?
- Top complaints mined from reviews: Adhesion/Stickiness, Smell, Value For Money. The return rate is 0.2%.
- When does demand for schwarzkopf peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the schwarzkopf niche?
- Listings span £8.21–£11.53; the average listing price is £9.63 (sweet spot $15–$100). The average incumbent carries 2,167 reviews — the moat a new listing must climb.