Schwarzkopf
FailThe top 5 brands take 100% of clicks, so Schwarzkopf is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £61K/yr64K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 49%top-5 click share · 3 brands · 82 sellers
Flapen Score
Schwarzkopf against its category
The dotted line is the Beauty average. Past it, Schwarzkopf is stronger. Inside it, weaker.
Market
The Schwarzkopf market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Schwarzkopf 64K times last year and spent an estimated £61K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £61Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- osis hair products35K searches a year
02 · Price
A sale here is worth £9.63.
Listings sell for £9.63 on average, from £8.21 to £11.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.63 that is £2K to £5K a year per listing.
- Average price
- £9.63under the $15 to $100 sweet spot
- Price range
- £8.21–£11.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Hair Perms & Texturisers. It carries 2,167 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #130in Hair Perms & Texturisers
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,167per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Schwarzkopf products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Schwarzkopf Osis Plus Dust It 10 g
- Price
- £8.81
- Rating
- 4.5/5
- Reviews
- 20,774
- Age
- 18y ago

Schwarzkopf Professional OSiS Volume Up Anti Static Volume Spray For Hair Styling Enhances Hairs Texture Provides Root Lift Non Flaky On Dry Hair Medium Hold 300 ml
- Price
- £9.65
- Rating
- 4.5/5
- Reviews
- 400
- Age
- 3y ago

Schwarzkopf Osis+ Super Shield 300 ml
- Price
- £10.28
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 3y ago

Schwarzkopf Osis+ Thrill Fiber Gum 0.11 kg
- Price
- £8.21
- Rating
- 4.4/5
- Reviews
- 5,333
- Age
- 17y ago

Schwarzkopf Professional OSiS Upload Bodifying Hair Cream Anti Static Heat Protection Subtle Definition Volume And Root Lift Non Greasy Non Sticky Formula Light Hold 200 ml
- Price
- £8.78
- Rating
- 4.5/5
- Reviews
- 275
- Age
- 3y ago
Trending
estimated 90-day click momentum
Schwarzkopf Professional OSiS Dust it Mattifying Volume Powder Intense Hair Grip Instant Volume Root Lift Strong Hair Texture On Dry Hair Strong Hold 10 g
- Price
- £10.60
- Rating
- 4.4/5
- Reviews
- 1,289
- Age
- 3y ago

Schwarzkopf Osis Soft Dust 10g
- Price
- £9.79
- Rating
- 4.1/5
- Reviews
- 399
- Age
- 3y ago

Schwarzkopf Professional OSiS Flatliner Setting Spray Heat Protection Smooth And Shine Reduces Hair Breakage Protect Against Humidity Non Sticky Light Hold 200 ml
- Price
- £10.90
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 3y ago

Schwarzkopf OSIS Flexwax 85ml
- Price
- £8.39
- Rating
- 4.6/5
- Reviews
- 4,857
- Age
- 10y ago

Schwarzkopf OSiS Mess Up 100 ml (Pack of 1)
- Price
- £8.26
- Rating
- 4.5/5
- Reviews
- 4,032
- Age
- 17y ago
Newest
by launch date
Schwarzkopf Professional OSiS Volume Up Anti Static Volume Spray For Hair Styling Enhances Hairs Texture Provides Root Lift Non Flaky On Dry Hair Medium Hold 300 ml
- Price
- £9.65
- Rating
- 4.5/5
- Reviews
- 400
- Age
- 3y ago

Schwarzkopf Professional OSiS Session Hairspray Long Lasting Wind Proof Brushable Finish Without Flaking Anti Humidity Heat Protection Extra Strong Hold 300 ml
- Price
- £8.73
- Rating
- 4.6/5
- Reviews
- 601
- Age
- 3y ago

Schwarzkopf Osis Air Whip Flexible Mousse 200ml
- Price
- £9.19
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 3y ago

Schwarzkopf Professional OSiS Flatliner Setting Spray Heat Protection Smooth And Shine Reduces Hair Breakage Protect Against Humidity Non Sticky Light Hold 200 ml
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 336
- Age
- 3y ago

Schwarzkopf Professional OSiS Velvet Wax Effect Hairspray Soft Definition Natural Shine Non Greasy Non Sticky Formula Light Hold 200 ml
- Price
- £11.53
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
82
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 99%
Open market
0%
- OSiS+51%
- Schwarzkopf Professional45%
- Schwarzkopf4%
Demand
Schwarzkopf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Schwarzkopf search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- osis hair products35K/yr
- osis24K/yr
- schwarzkopf osis5K/yr
Reviews and returns
What reviews say buyers love and hate about Schwarzkopf
We read the reviews and the return reasons for every product selling here.
“Left hair sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schwarzkopf questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









