Scalp Treatments
Scalp Treatments shows low returns (0.1%), but soft demand (-26.7% this quarter) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Scalp Treatments profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Scalp Treatments is a £230K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Scalp Treatments: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.7% over the last 90 days and 7.7% of searches end in a purchase.
£230K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 27 products
Top Scalp Treatments products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 2y ago
E45 Hydrating Scalp Serum Protects Against Dryness Itch & Irritation Helps Reduce Dandruff & Sebum Moisturises Sensitive Skin Fragrance Free 150ml
- Price
- £11.17
- Rating
- 4.3/5
- Reviews
- 348
- Age
- 17y ago
Eucerin DermoCapillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Psoriasis Scalp Treatment for Itchy Flaky Dry Scalp Hydrating and Soothing Scalp Serum
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 3,081
- Age
- 13y ago
Head & Shoulders DermaXPro Instant Moisturiser Scalp Serum 145ml with Niacinamide and Ceramide Complex for a Dry Tight Scalp. Leave-In Serum with Lightweight Feel Helps to Boost Scalp Moisture
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago
E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 6,828
- Age
- 17y ago
Trending
90-day click momentum
Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis Formula Anti-Dandruff Itchy and Dry Scalp Care with Salicylic Acid Piroctone Olamine Biotin Rosemary Coconut Oil
- Price
- £18.29
- Rating
- 4.7/5
- Reviews
- 434
- Age
- 5mo ago
Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types
- Price
- £10.37
- Rating
- 4.4/5
- Reviews
- 33,842
- Age
- 2y ago
Head & Shoulders DermaXPro Dry Scalp & Hair Mask 300ml with Scalp Massager
- Price
- £8.88
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 7mo ago
Head & Shoulders DermaXPro Pure Scalp Hydrator 145ml for Dry Scalp Rinse-Off Lightweight Feel Balm Free from Sulphated Surfactants Silicones and Dyes with Ceramide Complex
- Price
- £5.52
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 8mo ago
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,533
- Age
- 1y ago
Newest
by launch datePsoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis Formula Anti-Dandruff Itchy and Dry Scalp Care with Salicylic Acid Piroctone Olamine Biotin Rosemary Coconut Oil
- Price
- £18.29
- Rating
- 4.7/5
- Reviews
- 434
- Age
- 5mo ago
Head & Shoulders DermaXPro Dry Scalp & Hair Mask 300ml with Scalp Massager
- Price
- £8.88
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 7mo ago
Head & Shoulders DermaXPro Pure Scalp Hydrator 145ml for Dry Scalp Rinse-Off Lightweight Feel Balm Free from Sulphated Surfactants Silicones and Dyes with Ceramide Complex
- Price
- £5.52
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 8mo ago
Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation
- Price
- £16.64
- Rating
- 4.4/5
- Reviews
- 1,541
- Age
- 1y ago
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,533
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
158
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
17%
- Nizoral24%
- Head & Shoulders22%
- E4517%
- Eucerin9%
- The INKEY List6%
- Neutrogena6%
- Open — no brand owns it (12 brands, 17%)
Scalp Treatments demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.6×
Top Scalp Treatments search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dry scalp treatments42K/yr
- itchy scalp treatment39K/yr
- dandruff scalp treatment39K/yr
- scalp moisturiser34K/yr
- scalp treatment32K/yr
- dry scalp21K/yr
- itchy scalp20K/yr
- scalp16K/yr
- scalp care13K/yr
- scalp moisturiser for dry flaky scalp10K/yr
What reviews say buyers love and hate about Scalp Treatments
What buyers mention most, as a share of all reviews.
What buyers love
66% of reviews“Excellent Product”
“Effective for me”
“Good price”
“The scent is clean”
“As described”
What buyers complain about
62% of reviews“Irritating”
“Didn't Work”
“not worth the price”
“Slight smell”
“Very poor hydration of the skin”
Scalp Treatments return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scalp Treatments questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
