Is scalp treatments profitable to sell on Amazon United Kingdom?

The niche generates £230K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the scalp treatments niche?

18 brands and 158 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in scalp treatments?

Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.1%.

When does demand for scalp treatments peak?

Demand peaks in Oct; the busiest month runs 1.6× the quietest.

What does it cost to enter the scalp treatments niche?

Listings span £4.61–£18.29; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 4,037 reviews — the moat a new listing must climb.

scalp treatments

Worth a look

Shows low returns (0.1%), but soft demand (-26.7% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay£230K

£230K/yr · 345K searches

Review moat

Bad4,036.63

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.65

avg listing price — sweet spot $15–$100

Price range

Bad£4.61–£18.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-26.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, scalp treatments is a £230K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

scalp treatments market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: £216K–£260K; units × avg price
Conversion rate: 7.7%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

158

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

17%

Nizoral24%
Head & Shoulders22%
E4517%
Eucerin9%
The INKEY List6%
Neutrogena6%
Open — no brand owns it (12 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.6×

Open Trend

Top scalp treatments search terms

dry scalp treatments42K/yr -36.0%6.7% conv.
itchy scalp treatment39K/yr -35.0%7.1% conv.
dandruff scalp treatment39K/yr -33.2%7.5% conv.
scalp moisturiser34K/yr -24.5%6.6% conv.
scalp treatment32K/yr -29.8%3.8% conv.
dry scalp21K/yr -41.8%5.3% conv.
itchy scalp20K/yr -38.7%4.6% conv.
scalp16K/yr -15.0%2.0% conv.
scalp care13K/yr -2.8%1.0% conv.
scalp moisturiser for dry flaky scalp10K/yr +19.7%5.8% conv.

All search terms

Top scalp treatments products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml

Nizoral£5.724.4★793 rev

E45 Hydrating Scalp Serum Protects Against Dryness Itch & Irritation Helps Reduce Dandruff & Sebum Moisturises Sensitive Skin Fragrance Free 150ml

E45£11.174.3★348 rev

Eucerin DermoCapillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Psoriasis Scalp Treatment for Itchy Flaky Dry Scalp Hydrating and Soothing Scalp Serum

Eucerin£9.824.3★3,081 rev

Head & Shoulders DermaXPro Instant Moisturiser Scalp Serum 145ml with Niacinamide and Ceramide Complex for a Dry Tight Scalp. Leave-In Serum with Lightweight Feel Helps to Boost Scalp Moisture

Head & Shoulders£5.474.5★328 rev

E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml

E45£4.614.5★6,828 rev

Newest

by launch date

Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis Formula Anti-Dandruff Itchy and Dry Scalp Care with Salicylic Acid Piroctone Olamine Biotin Rosemary Coconut Oil

Recuren Plus£18.29434 rev

5mo ago

Head & Shoulders DermaXPro Dry Scalp & Hair Mask 300ml with Scalp Massager

Head & Shoulders£8.88141 rev

7mo ago

Head & Shoulders DermaXPro Pure Scalp Hydrator 145ml for Dry Scalp Rinse-Off Lightweight Feel Balm Free from Sulphated Surfactants Silicones and Dyes with Ceramide Complex

Head & Shoulders£5.5252 rev

8mo ago

Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation

PHARMBANNER£16.641,541 rev

1y ago

Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml

Nizoral£8.471,533 rev

1y ago

What buyers say about scalp treatments

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent Product”

Efficiency7%

“Effective for me”

Value For Money7%

“Good price”

Smell7%

“The scent is clean”

Advertised Vs Actual Product7%

“As described”

Allergies6%

“stopped the itching”

Hair Growth5%

“Makes your hair stronger”

Moist/Dry5%

“very hydrating”

Soft Feel3%

“Silky smooth”

Ease Of Use3%

“Easy to use”

What buyers complain about

Allergies18%

“Irritating”

Functionality-Overall14%

“Didn't Work”

Value For Money8%

“not worth the price”

Smell6%

“Slight smell”

Moist/Dry5%

“Very poor hydration of the skin”

Size-Overall3%

“Not fit for purpose”

Symptom Reduction2%

“It's not made a sucnificent improvement as yet”

Leak-Proof2%

“It came leak”

Hair Related2%

“ruined the condition of my hair”

Oily/Greasy1%

“Very greasy, made my hair worse”

Top return reasons

Leak-Proof30%

Functionality-Overall12%

Product Condition9%

Advertised Vs Actual Product6%

Suitability Short Hair5%

Ingredients-Overall4%

Value For Money4%

Smell3%

Moist/Dry3%

Age Suitability2%

Common questions

Is scalp treatments profitable to sell on Amazon United Kingdom?: The niche generates £230K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the scalp treatments niche?: 18 brands and 158 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in scalp treatments?: Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.1%.
When does demand for scalp treatments peak?: Demand peaks in Oct; the busiest month runs 1.6× the quietest.
What does it cost to enter the scalp treatments niche?: Listings span £4.61–£18.29; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 4,037 reviews — the moat a new listing must climb.