Scalp Serum
FailDemand is soft, at -9.8% this quarter, so Scalp Serum is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £108K/yr128K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 116 sellers
Flapen Score
Scalp Serum against its category
The dotted line is the Beauty average. Past it, Scalp Serum is stronger. Inside it, weaker.
Market
The Scalp Serum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scalp Serum 128K times last year and spent an estimated £108K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £108Ka year
- Top search term
- scalp serum80K searches a year
02 · Price
A sale here is worth £10.53.
Listings sell for £10.53 on average, from £5.35 to £29.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.53 that is £5K to £8K a year per listing.
- Average price
- £10.53under the $15 to $100 sweet spot
- Price range
- £5.35–£29.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Scalp Treatments. It carries 1,892 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Scalp Treatments
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,892per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Scalp Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Eucerin DermoCapillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Psoriasis Scalp Treatment for Itchy Flaky Dry Scalp Hydrating and Soothing Scalp Serum
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 3,081
- Age
- 13y ago

E45 Hydrating Scalp Serum Protects Against Dryness Itch & Irritation Helps Reduce Dandruff & Sebum Moisturises Sensitive Skin Fragrance Free 150ml
- Price
- £11.17
- Rating
- 4.3/5
- Reviews
- 348
- Age
- 17y ago

Head & Shoulders DermaXPro Instant Moisturiser Scalp Serum 145ml with Niacinamide and Ceramide Complex for a Dry Tight Scalp. Leave-In Serum with Lightweight Feel Helps to Boost Scalp Moisture
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago

Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 2y ago

The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
- Price
- £16.19
- Rating
- 4.2/5
- Reviews
- 478
- Age
- 3y ago
Trending
estimated 90-day click momentum
Head & Shoulders DermaXPro Gentle Scalp Care Serum 145ml with Manuka Honey and Ceramide Complex. Protects Dry Skin and Boosts Scalp Hydration for Up to 72H. Lightweight Feel
- Price
- £5.35
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 2y ago

The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
- Price
- £16.19
- Rating
- 4.2/5
- Reviews
- 478
- Age
- 3y ago

Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 2y ago

Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free
- Price
- £9.52
- Rating
- 4.5/5
- Reviews
- 1,861
- Age
- 13y ago

Eucerin DermoCapillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Psoriasis Scalp Treatment for Itchy Flaky Dry Scalp Hydrating and Soothing Scalp Serum
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 3,081
- Age
- 13y ago
Newest
by launch date
The Body Shop Ginger Scalp Serum (1x 50ml) Hair Serum for Fine Weak Hair and Dry Flaky Scalp Fast-Absorbing Non-Oily Vegan Haircare Reduces the Appearance of Flakes and Soothes Dryness
- Price
- £14.16
- Rating
- 4.6/5
- Reviews
- 2,637
- Age
- 1y ago

Head & Shoulders DermaXPro Instant Moisturiser Scalp Serum 145ml with Niacinamide and Ceramide Complex for a Dry Tight Scalp. Leave-In Serum with Lightweight Feel Helps to Boost Scalp Moisture
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago

LOreal Paris Elvive Growth Booster Scalp Serum Anti Hair Loss Scalp Treatment with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 102ml
- Price
- £6.92
- Rating
- 4.0/5
- Reviews
- 366
- Age
- 1y ago

Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 2y ago

Nature Spell Dry Scalp Serum Hydrating & Soothing Formula Vegan 50ml
- Price
- £6.63
- Rating
- 4.2/5
- Reviews
- 126
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
116
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
17%
- Eucerin35%
- E4513%
- Head & Shoulders13%
- The Ordinary9%
- Nizoral7%
- Australian Bodycare5%
- Open — no brand owns it (5 brands, 17%)
Demand
Scalp Serum search demand
Weekly searches over the year. Pick a range.
Search terms
Top Scalp Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scalp serum80K/yr
- e45 scalp serum10K/yr
- eucerin scalp treatment11K/yr
- dry scalp serum8K/yr
- eucerin dermocapillaire calming urea scalp treatment6K/yr
- scalp serum for dry flaky scalp6K/yr
- anti dandruff serum3K/yr
- eucerin scalp3K/yr
- e45 dry scalp serum3K/yr
Reviews and returns
What reviews say buyers love and hate about Scalp Serum
We read the reviews and the return reasons for every product selling here.
“sometimes made it more irritated in places”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scalp Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









