Is Scalp Serum profitable to sell on Amazon United Kingdom?

Flapen scores Scalp Serum 49 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £108K a year across 14 tracked products. Search demand grew -9.8% in the last 90 days.

How competitive is the Scalp Serum niche on Amazon United Kingdom?

11 brands and 116 sellers compete in Scalp Serum on Amazon United Kingdom. The top 5 Scalp Serum products take 65% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Scalp Serum?

Scalp Serum buyers on Amazon United Kingdom complain most about Allergies, Functionality-Overall, and Moist/Dry. An estimated 0.1% of orders come back.

What does it cost to enter the Scalp Serum niche?

Scalp Serum sells for £10.53 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £5.35 to £29.16. The average product has 1,892 reviews, the count a new listing must catch up to.

Scalp Serum

Fail

Demand is soft, at -9.8% this quarter, so Scalp Serum is a Fail.

Flapen Score: 49
49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size: £108K/yr128K searches / yr
90-day growth: -9.8%search demand this quarter
Competition: 65%top-5 click share · 11 brands · 116 sellers

Flapen Score

Scalp Serum against its category

The dotted line is the Beauty average. Past it, Scalp Serum is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Scalp Serum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scalp Serum 128K times last year and spent an estimated £108K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months: 128K
Growth, 90 days vs prior 90: -9.8%
Conversion, latest week: 8.0%
Market size, estimated: £108Ka year
Top search term: scalp serum80K searches a year

02 · Price

A sale here is worth £10.53.

Listings sell for £10.53 on average, from £5.35 to £29.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.53 that is £5K to £8K a year per listing.

Average price: £10.53under the $15 to $100 sweet spot
Price range: £5.35–£29.16
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: £5K–£8K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Scalp Treatments. It carries 1,892 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #40in Scalp Treatments
Average rating: 4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews: 1,892per listing
Listings tracked: 14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Scalp Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

116

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

Brand 135%
Brand 213%
Brand 313%
Brand 49%
Brand 57%
Brand 65%
Open — no brand owns it (5 brands, 17%)

Demand

Scalp Serum search demand

Weekly searches over the year. Pick a range.

Search terms

Top Scalp Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

scalp serum80K/yr -8.0%3.1% conv.
e45 scalp serum10K/yr +2.6%10.0% conv.
eucerin scalp treatment11K/yr -23.2%21.3% conv.
dry scalp serum8K/yr -2.3%6.0% conv.
eucerin dermocapillaire calming urea scalp treatment6K/yr -16.5%21.8% conv.
scalp serum for dry flaky scalp6K/yr -30.4%6.2% conv.
anti dandruff serum3K/yr -21.1%2.8% conv.
eucerin scalp3K/yr -7.3%18.1% conv.
e45 dry scalp serum3K/yr +11.0%8.4% conv.

Reviews and returns

What reviews say buyers love and hate about Scalp Serum

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”

19%of negative reviews mention “Allergies”

0.1%of orders come back

“sometimes made it more irritated in places”

A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Scalp Serum questions

Answered from the same tracked data.

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