Scalp Serum
soft demand (-9.8% this quarter) — Scalp Serum doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Scalp Serum profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Scalp Serum is a £108K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.
Scalp Serum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.8% over the last 90 days and 8.0% of searches end in a purchase.
£108K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 14 products
Top Scalp Serum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Eucerin DermoCapillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Psoriasis Scalp Treatment for Itchy Flaky Dry Scalp Hydrating and Soothing Scalp Serum
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 3,081
- Age
- 13y ago
E45 Hydrating Scalp Serum Protects Against Dryness Itch & Irritation Helps Reduce Dandruff & Sebum Moisturises Sensitive Skin Fragrance Free 150ml
- Price
- £11.17
- Rating
- 4.3/5
- Reviews
- 348
- Age
- 17y ago
Head & Shoulders DermaXPro Instant Moisturiser Scalp Serum 145ml with Niacinamide and Ceramide Complex for a Dry Tight Scalp. Leave-In Serum with Lightweight Feel Helps to Boost Scalp Moisture
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago
Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 2y ago
The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
- Price
- £16.19
- Rating
- 4.2/5
- Reviews
- 478
- Age
- 3y ago
Trending
90-day click momentum
Head & Shoulders DermaXPro Gentle Scalp Care Serum 145ml with Manuka Honey and Ceramide Complex. Protects Dry Skin and Boosts Scalp Hydration for Up to 72H. Lightweight Feel
- Price
- £5.35
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 2y ago
The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
- Price
- £16.19
- Rating
- 4.2/5
- Reviews
- 478
- Age
- 3y ago
Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 2y ago
Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free
- Price
- £9.52
- Rating
- 4.5/5
- Reviews
- 1,861
- Age
- 13y ago
Eucerin DermoCapillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Psoriasis Scalp Treatment for Itchy Flaky Dry Scalp Hydrating and Soothing Scalp Serum
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 3,081
- Age
- 13y ago
Newest
by launch date
The Body Shop Ginger Scalp Serum (1x 50ml) Hair Serum for Fine Weak Hair and Dry Flaky Scalp Fast-Absorbing Non-Oily Vegan Haircare Reduces the Appearance of Flakes and Soothes Dryness
- Price
- £14.16
- Rating
- 4.6/5
- Reviews
- 2,637
- Age
- 1y ago
Head & Shoulders DermaXPro Instant Moisturiser Scalp Serum 145ml with Niacinamide and Ceramide Complex for a Dry Tight Scalp. Leave-In Serum with Lightweight Feel Helps to Boost Scalp Moisture
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago
LOreal Paris Elvive Growth Booster Scalp Serum Anti Hair Loss Scalp Treatment with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 102ml
- Price
- £6.92
- Rating
- 4.0/5
- Reviews
- 366
- Age
- 1y ago
Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 2y ago
Nature Spell Dry Scalp Serum Hydrating & Soothing Formula Vegan 50ml
- Price
- £6.63
- Rating
- 4.2/5
- Reviews
- 126
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 flat
Sellers
116
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
17%
- Eucerin35%
- E4513%
- Head & Shoulders13%
- The Ordinary9%
- Nizoral7%
- Australian Bodycare5%
- Open — no brand owns it (5 brands, 17%)
Scalp Serum demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Scalp Serum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- scalp serum80K/yr
- e45 scalp serum10K/yr
- eucerin scalp treatment11K/yr
- dry scalp serum8K/yr
- eucerin dermocapillaire calming urea scalp treatment6K/yr
- scalp serum for dry flaky scalp6K/yr
- anti dandruff serum3K/yr
- eucerin scalp3K/yr
- e45 dry scalp serum3K/yr
What reviews say buyers love and hate about Scalp Serum
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Brilliant stuff has made such a big improvement”
“Makes hair feel alive”
“The subtle scent is a nice bonus too”
“Worth the money”
“Effective for dry skin”
What buyers complain about
66% of reviews“sometimes made it more irritated in places”
“Didn't work for me”
“lack of moisture”
“Slight costly”
“It smells awful”
Scalp Serum return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scalp Serum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
