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Scalp Serum

Fail

Demand is soft, at -9.8% this quarter, so Scalp Serum is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£108K/yr128K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
65%top-5 click share · 11 brands · 116 sellers

Flapen Score

Scalp Serum against its category

The dotted line is the Beauty average. Past it, Scalp Serum is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scalp Serum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scalp Serum 128K times last year and spent an estimated £108K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
8.0%
Market size, estimated
£108Ka year
Top search term
scalp serum80K searches a year

02 · Price

A sale here is worth £10.53.

Listings sell for £10.53 on average, from £5.35 to £29.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.53 that is £5K to £8K a year per listing.

Average price
£10.53under the $15 to $100 sweet spot
Price range
£5.35–£29.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Scalp Treatments. It carries 1,892 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Scalp Treatments
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,892per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Scalp Serum products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

116

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

17%

  • Eucerin35%
  • E4513%
  • Head & Shoulders13%
  • The Ordinary9%
  • Nizoral7%
  • Australian Bodycare5%
  • Open — no brand owns it (5 brands, 17%)

Demand

Scalp Serum search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Scalp Serum search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scalp serum80K/yr
  • e45 scalp serum10K/yr
  • eucerin scalp treatment11K/yr
  • dry scalp serum8K/yr
  • eucerin dermocapillaire calming urea scalp treatment6K/yr
  • scalp serum for dry flaky scalp6K/yr
  • anti dandruff serum3K/yr
  • eucerin scalp3K/yr
  • e45 dry scalp serum3K/yr

Reviews and returns

What reviews say buyers love and hate about Scalp Serum

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Allergies”
0.1%of orders come back
“sometimes made it more irritated in places”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Scalp Serum questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data