scalp serum
Skip itSoft demand (-9.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.35–£29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,891.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.53avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 128K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, scalp serum is a £108K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
scalp serum market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £105K–£132K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
116
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
17%
- Eucerin35%
- E4513%
- Head & Shoulders13%
- The Ordinary9%
- Nizoral7%
- Australian Bodycare5%
- Open — no brand owns it (5 brands, 17%)
Demand
Weekly Amazon search volume, last 11 weeks — -9.8% search growth over the last 90 days.Top scalp serum search terms
- scalp serum80K/yr
- e45 scalp serum10K/yr
- eucerin scalp treatment11K/yr
- dry scalp serum8K/yr
- eucerin dermocapillaire calming urea scalp treatment6K/yr
- scalp serum for dry flaky scalp6K/yr
- anti dandruff serum3K/yr
- eucerin scalp3K/yr
- e45 dry scalp serum3K/yr
Top scalp serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eucerin DermoCapillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Psoriasis Scalp Treatment for Itchy Flaky Dry Scalp Hydrating and Soothing Scalp Serum
Eucerin£9.824.3★3,081 rev
E45 Hydrating Scalp Serum Protects Against Dryness Itch & Irritation Helps Reduce Dandruff & Sebum Moisturises Sensitive Skin Fragrance Free 150ml
E45£11.174.3★348 rev
Head & Shoulders DermaXPro Instant Moisturiser Scalp Serum 145ml with Niacinamide and Ceramide Complex for a Dry Tight Scalp. Leave-In Serum with Lightweight Feel Helps to Boost Scalp Moisture
Head & Shoulders£5.474.5★328 rev
Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
Nizoral£5.724.4★793 rev
The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
The Ordinary£16.194.2★478 rev
Newest
by launch date
The Body Shop Ginger Scalp Serum (1x 50ml) Hair Serum for Fine Weak Hair and Dry Flaky Scalp Fast-Absorbing Non-Oily Vegan Haircare Reduces the Appearance of Flakes and Soothes Dryness
The Body Shop£14.162,637 rev
Head & Shoulders DermaXPro Instant Moisturiser Scalp Serum 145ml with Niacinamide and Ceramide Complex for a Dry Tight Scalp. Leave-In Serum with Lightweight Feel Helps to Boost Scalp Moisture
Head & Shoulders£5.47328 rev
LOreal Paris Elvive Growth Booster Scalp Serum Anti Hair Loss Scalp Treatment with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 102ml
L'Oreal Paris£6.92366 rev
Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
Nizoral£5.72793 rev
Nature Spell Dry Scalp Serum Hydrating & Soothing Formula Vegan 50ml
Nature Spell£6.63126 rev
Trending
90-day click momentum
Head & Shoulders DermaXPro Gentle Scalp Care Serum 145ml with Manuka Honey and Ceramide Complex. Protects Dry Skin and Boosts Scalp Hydration for Up to 72H. Lightweight Feel
Head & Shoulders£5.354.3★
The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
The Ordinary£16.194.2★
Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
Nizoral£5.724.4★
Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free
Eucerin£9.524.5★
Eucerin DermoCapillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Psoriasis Scalp Treatment for Itchy Flaky Dry Scalp Hydrating and Soothing Scalp Serum
Eucerin£9.824.3★
What buyers say about scalp serum
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant stuff has made such a big improvement”
“Makes hair feel alive”
“The subtle scent is a nice bonus too”
“Worth the money”
“Effective for dry skin”
“Does the job perfectly”
“Does what it claims”
“greatly reduced irritation”
“Easy to use”
“Did ease itching”
What buyers complain about
“sometimes made it more irritated in places”
“Didn't work for me”
“lack of moisture”
“Slight costly”
“It smells awful”
“not so much greasy just hair feels strange”
“Its a greag producg for damaged hair”
“hair looks thicker- you need to give it a while”
“Its not a cure so dont expect miracles”
“Does not does what it says”
Top return reasons
Common questions
- Is scalp serum profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 14 tracked products. 90-day search growth is -9.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the scalp serum niche?
- 11 brands and 116 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in scalp serum?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Moist/Dry. The return rate is 0.1%.
- What does it cost to enter the scalp serum niche?
- Listings span £5.35–£29.16; the average listing price is £10.53 (sweet spot $15–$100). The average incumbent carries 1,892 reviews — the moat a new listing must climb.