Scalp Scrub
Scalp Scrub shows low returns (0.1%), but soft demand (-24.1% this quarter) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Scalp Scrub profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Scalp Scrub is a £124K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.
Scalp Scrub: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.1% over the last 90 days and 5.6% of searches end in a purchase.
£124K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 34 products
Top Scalp Scrub products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The INKEY List Salicylic Acid Exfoliating Scalp Treatment 150ml Hydrating Scalp Oil Moisturizing Scalp Scrub Suitable For All Hair Types
- Price
- £9.19
- Rating
- 4.4/5
- Reviews
- 1,726
- Age
- 4y ago
Umberto Giannini Grow Scrub Vegan & Cruelty Free Exfoliating Coffee Scalp Scrub 250g
- Price
- £6.43
- Rating
- 4.2/5
- Reviews
- 463
- Age
- 7y ago
Scalp Scrub Biotin & Salicylic Acid Scalp Exfoliating for Hair Growth Dandruff Prone Oily Hair & Dry Itchy Prevent Hair Loss Nourishing Anti-Dandruff with Scalp Massager 8.8oz /250g
- Price
- £8.63
- Rating
- 4.2/5
- Reviews
- 372
- Age
- 1y ago
The Inkey List 7% Glycolic Acid Exfoliating Scalp Scrub 150ml Removes Product Build Up Hair Growth Fragrance Free Suitable For All Hair Types
- Price
- £9.10
- Rating
- 4.3/5
- Reviews
- 1,976
- Age
- 4y ago
Oblepikha Scalp Scrub Natural Scalp And Hair Exfoliator Scrub With Sea Buckthorn Deep Cleansing Exfoliator And Scalp Cleanser 200 Ml
- Price
- £6.05
- Rating
- 4.4/5
- Reviews
- 3,544
- Age
- 11y ago
Trending
90-day click momentum
Kitsch Scalp Massager for Hair Care - Scalp Scrubber Shampoo Brush & Exfoliator for Scalps- Hair Scrubber for Relaxing Bath - Terracotta
- Price
- £5.19
- Rating
- 4.1/5
- Reviews
- 2,906
- Age
- 2y ago
Charles Worthington Scalp Restore Reviving Scalp Scrub Gently Exfoliates to Remove Build-Up & Revitalise Sensitive Scalps for Healthy Hair 150ml
- Price
- £6.91
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 6mo ago
Umberto Giannini Grow Scrub Vegan & Cruelty Free Exfoliating Coffee Scalp Scrub 250g
- Price
- £6.43
- Rating
- 4.2/5
- Reviews
- 463
- Age
- 7y ago
Delhicious Scalp-Eaze Scalp Scrub and Exfoliator 175g
- Price
- £12.40
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 7mo ago
Christophe Robin Cleansing Purifying Scrub with Sea Salt 250ml Exfoliating Scalp Treatment Removes Impurities & Detoxifies Soothes & Refreshes Scalp
- Price
- £23.65
- Rating
- 4.8/5
- Reviews
- 707
- Age
- 4y ago
Newest
by launch dateCharles Worthington Scalp Restore Reviving Scalp Scrub Gently Exfoliates to Remove Build-Up & Revitalise Sensitive Scalps for Healthy Hair 150ml
- Price
- £6.91
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 6mo ago
Delhicious Scalp-Eaze Scalp Scrub and Exfoliator 175g
- Price
- £12.40
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 7mo ago
Apple Cider Scalp Scrub 2-in-1 AHA & BHA Exfoliator and Scalp Treatment Detoxifying Purifying Scrub with Silicone Scalp Massager Remove Residue And Dirt 10.6 oz/300 g
- Price
- £8.43
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 1y ago
Scalp Scrub Rosemary Scalp Exfoliator Scrub Shampoo 2-in-1 Scalp Treatment with Mint Oil Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager 10.6oz/300g
- Price
- £9.60
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago
Scalp Scrub Pumpkin Seed Oil & Biotin Scalp Exfoliator for Hair Growth Dandruff Prone Oily Hair & Dry Itchy Prevent Hair Loss Nourishing Anti-Dandruff with Massager 8.8oz /250g
- Price
- £8.04
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 flat
Sellers
108
Top-5 brand share
64%
Top 20: 95%
Top-5 click share
50%
Top 20: 89%
Open market
30%
- The INKEY List22%
- Umberto Giannini16%
- SHVYOG14%
- VOERUY6%
- Natura Siberica6%
- Headshock6%
Scalp Scrub demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 3.1×
Top Scalp Scrub search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- scalp scrub140K/yr
- scalp exfoliator31K/yr
- hair scrub19K/yr
- scalp cleanser9K/yr
- hair scalp scrub8K/yr
- salicylic acid scalp treatment4K/yr
- scalp detox4K/yr
- scalp peeling4K/yr
- scalp scrub for psoriasis5K/yr
- salicylic acid for scalp3K/yr
What reviews say buyers love and hate about Scalp Scrub
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Squeaky clean”
“Great smell”
“It's well made”
“keeping hair soft”
“Helps grow new hair strand on the head”
What buyers complain about
51% of reviews“Itchiness worse”
“not worth the price”
“This didnt work fully”
“it dosent have a strong odour”
“does not hydrate atall”
Scalp Scrub return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scalp Scrub questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
