Is scalp scrub profitable to sell on Amazon United Kingdom?

The niche generates £124K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the scalp scrub niche?

26 brands and 108 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in scalp scrub?

Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.1%.

When does demand for scalp scrub peak?

Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.

What does it cost to enter the scalp scrub niche?

Listings span £3.52–£26.46; the average listing price is £9.30 (sweet spot $15–$100). The average incumbent carries 5,056 reviews — the moat a new listing must climb.

scalp scrub

Worth a look

Shows low returns (0.1%), but soft demand (-24.1% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.52–£26.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£124K

£124K/yr · 239K searches

Avg price

Okay£9.30

avg listing price — sweet spot $15–$100

Review moat

Bad5,056.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-24.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, scalp scrub is a £124K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

scalp scrub market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £116K–£140K; units × avg price
Conversion rate: 5.6%
Avg BSR: #140
Page quality: 0%
Prime: 97%
Sponsored: 88%
Out of stock: 11.8%
Avg brand age: 46 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 flat

Sellers

108

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

50%

Top 20: 89%

Open market

30%

The INKEY List22%
Umberto Giannini16%
SHVYOG14%
VOERUY6%
Natura Siberica6%
Headshock6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Open Trend

Top scalp scrub search terms

scalp scrub140K/yr -26.8%5.7% conv.
scalp exfoliator31K/yr -26.3%5.7% conv.
hair scrub19K/yr -17.5%4.0% conv.
scalp cleanser9K/yr -8.4%2.9% conv.
hair scalp scrub8K/yr -19.6%3.7% conv.
salicylic acid scalp treatment4K/yr -9.0%6.1% conv.
scalp detox4K/yr -22.8%2.1% conv.
scalp peeling4K/yr -20.6%3.0% conv.
scalp scrub for psoriasis5K/yr -26.5%4.6% conv.
salicylic acid for scalp3K/yr -5.7%6.2% conv.

All search terms

Top scalp scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The INKEY List Salicylic Acid Exfoliating Scalp Treatment 150ml Hydrating Scalp Oil Moisturizing Scalp Scrub Suitable For All Hair Types

The INKEY List£9.194.4★1,726 rev

Umberto Giannini Grow Scrub Vegan & Cruelty Free Exfoliating Coffee Scalp Scrub 250g

Umberto Giannini£6.434.2★463 rev

Scalp Scrub Biotin & Salicylic Acid Scalp Exfoliating for Hair Growth Dandruff Prone Oily Hair & Dry Itchy Prevent Hair Loss Nourishing Anti-Dandruff with Scalp Massager 8.8oz /250g

SHVYOG£8.634.2★372 rev

The Inkey List 7% Glycolic Acid Exfoliating Scalp Scrub 150ml Removes Product Build Up Hair Growth Fragrance Free Suitable For All Hair Types

The INKEY List£9.104.3★1,976 rev

Oblepikha Scalp Scrub Natural Scalp And Hair Exfoliator Scrub With Sea Buckthorn Deep Cleansing Exfoliator And Scalp Cleanser 200 Ml

Natura Siberica£6.054.4★3,544 rev

Newest

by launch date

Charles Worthington Scalp Restore Reviving Scalp Scrub Gently Exfoliates to Remove Build-Up & Revitalise Sensitive Scalps for Healthy Hair 150ml

Charles Worthington£6.9115 rev

6mo ago

Delhicious Scalp-Eaze Scalp Scrub and Exfoliator 175g

Delhicious£12.4035 rev

7mo ago

Apple Cider Scalp Scrub 2-in-1 AHA & BHA Exfoliator and Scalp Treatment Detoxifying Purifying Scrub with Silicone Scalp Massager Remove Residue And Dirt 10.6 oz/300 g

VOERUY£8.4357 rev

1y ago

Scalp Scrub Rosemary Scalp Exfoliator Scrub Shampoo 2-in-1 Scalp Treatment with Mint Oil Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager 10.6oz/300g

VOERUY£9.60126 rev

1y ago

Scalp Scrub Pumpkin Seed Oil & Biotin Scalp Exfoliator for Hair Growth Dandruff Prone Oily Hair & Dry Itchy Prevent Hair Loss Nourishing Anti-Dandruff with Massager 8.8oz /250g

SHVYOG£8.04108 rev

1y ago

What buyers say about scalp scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing15%

“Squeaky clean”

Smell13%

“Great smell”

Quality-Overall10%

“It's well made”

Soft Feel7%

“keeping hair soft”

Hair Growth6%

“Helps grow new hair strand on the head”

Value For Money5%

“Good value”

Allergies3%

“completely soothed the scalp itching”

Advertised Vs Actual Product3%

“It was just what I wanted”

Ease Of Use3%

“The tube is very convenient”

Efficiency3%

“Effective”

What buyers complain about

Allergies16%

“Itchiness worse”

Value For Money10%

“not worth the price”

Functionality-Overall5%

“This didnt work fully”

Smell4%

“it dosent have a strong odour”

Moist/Dry4%

“does not hydrate atall”

Oily/Greasy3%

“it became oily”

Ease Of Use2%

“Awkward to use”

Leak-Proof2%

“on this occassion it arrived unsealed and leaking”

Symptom Reduction2%

“It's not made a sucnificent improvement as yet”

Sensitivity-Overall2%

“Made my sensitive scalp Bleed”

Top return reasons

Leak-Proof32%

Functionality-Overall8%

Size-Overall8%

Hard Feel7%

Suitability Short Hair5%

Quality-Overall4%

Advertised Vs Actual Product4%

Value For Money4%

Product Condition3%

Ingredients-Overall2%

Common questions

Is scalp scrub profitable to sell on Amazon United Kingdom?: The niche generates £124K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the scalp scrub niche?: 26 brands and 108 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in scalp scrub?: Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.1%.
When does demand for scalp scrub peak?: Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.
What does it cost to enter the scalp scrub niche?: Listings span £3.52–£26.46; the average listing price is £9.30 (sweet spot $15–$100). The average incumbent carries 5,056 reviews — the moat a new listing must climb.

scalp scrub

scalp scrub market data

Competition & brand share

Demand & seasonality

Top scalp scrub search terms

Top scalp scrub products on Amazon

Top sellers

Newest

Trending

What buyers say about scalp scrub

What buyers love

What buyers complain about

Top return reasons

Common questions

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