Scalp Scrub
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -24.1% this quarter, so Scalp Scrub is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £124K/yr239K searches / yr
- 90-day growth
- -24.1%search demand this quarter
- Competition
- 50%top-5 click share · 26 brands · 108 sellers
Flapen Score
Scalp Scrub against its category
The dotted line is the Beauty average. Past it, Scalp Scrub is stronger. Inside it, weaker.
Market
The Scalp Scrub market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scalp Scrub 239K times last year and spent an estimated £124K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- -24.1%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £124Ka year
- Peak month
- September3.1× the quietest month
- Top search term
- scalp scrub140K searches a year
02 · Price
A sale here is worth £9.30.
Listings sell for £9.30 on average, from £3.52 to £26.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.30 that is £2K to £5K a year per listing.
- Average price
- £9.30under the $15 to $100 sweet spot
- Price range
- £3.52–£26.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #140 within Scalp Treatments. It carries 5,056 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 97%
- Out of stock, average day
- 11.8%
- Average rank
- #140in Scalp Treatments
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,056per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Scalp Scrub products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 flat
Sellers
108
Top-5 brand share
64%
Top 20: 95%
Top-5 click share
50%
Top 20: 89%
Open market
30%
- Brand 122%
- Brand 216%
- Brand 314%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Scalp Scrub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 3.1×
Search terms
Top Scalp Scrub search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scalp scrub140K/yr
- scalp exfoliator31K/yr
- hair scrub19K/yr
- scalp cleanser9K/yr
- hair scalp scrub8K/yr
- salicylic acid scalp treatment4K/yr
- scalp detox4K/yr
- scalp peeling4K/yr
- scalp scrub for psoriasis5K/yr
- salicylic acid for scalp3K/yr
Reviews and returns
What reviews say buyers love and hate about Scalp Scrub
We read the reviews and the return reasons for every product selling here.
“Itchiness worse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scalp Scrub questions
Answered from the same tracked data.









