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Scalp Scrub

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -24.1% this quarter, so Scalp Scrub is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£124K/yr239K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
50%top-5 click share · 26 brands · 108 sellers

Flapen Score

Scalp Scrub against its category

The dotted line is the Beauty average. Past it, Scalp Scrub is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scalp Scrub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scalp Scrub 239K times last year and spent an estimated £124K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
5.6%
Market size, estimated
£124Ka year
Peak month
September3.1× the quietest month
Top search term
scalp scrub140K searches a year

02 · Price

A sale here is worth £9.30.

Listings sell for £9.30 on average, from £3.52 to £26.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.30 that is £2K to £5K a year per listing.

Average price
£9.30under the $15 to $100 sweet spot
Price range
£3.52–£26.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #140 within Scalp Treatments. It carries 5,056 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
11.8%
Average rank
#140in Scalp Treatments
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,056per listing
Listings tracked
34

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Scalp Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 flat

Sellers

108

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

50%

Top 20: 89%

Open market

30%

  • Brand 122%
  • Brand 216%
  • Brand 314%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Scalp Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Search terms

Top Scalp Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scalp scrub140K/yr
  • scalp exfoliator31K/yr
  • hair scrub19K/yr
  • scalp cleanser9K/yr
  • hair scalp scrub8K/yr
  • salicylic acid scalp treatment4K/yr
  • scalp detox4K/yr
  • scalp peeling4K/yr
  • scalp scrub for psoriasis5K/yr
  • salicylic acid for scalp3K/yr

Reviews and returns

What reviews say buyers love and hate about Scalp Scrub

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Cleansing”
16%of negative reviews mention “Allergies”
0.1%of orders come back
“Itchiness worse”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Scalp Scrub questions

Answered from the same tracked data.