Scalp Scrub
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -24.1% this quarter, so Scalp Scrub is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £124K/yr239K searches / yr
- 90-day growth
- -24.1%search demand this quarter
- Competition
- 50%top-5 click share · 26 brands · 108 sellers
Flapen Score
Scalp Scrub against its category
The dotted line is the Beauty average. Past it, Scalp Scrub is stronger. Inside it, weaker.
Market
The Scalp Scrub market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scalp Scrub 239K times last year and spent an estimated £124K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- -24.1%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £124Ka year
- Peak month
- September3.1× the quietest month
- Top search term
- scalp scrub140K searches a year
02 · Price
A sale here is worth £9.30.
Listings sell for £9.30 on average, from £3.52 to £26.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.30 that is £2K to £5K a year per listing.
- Average price
- £9.30under the $15 to $100 sweet spot
- Price range
- £3.52–£26.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #140 within Scalp Treatments. It carries 5,056 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 97%
- Out of stock, average day
- 11.8%
- Average rank
- #140in Scalp Treatments
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,056per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Scalp Scrub products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The INKEY List Salicylic Acid Exfoliating Scalp Treatment 150ml Hydrating Scalp Oil Moisturizing Scalp Scrub Suitable For All Hair Types
- Price
- £9.19
- Rating
- 4.4/5
- Reviews
- 1,726
- Age
- 4y ago

Umberto Giannini Grow Scrub Vegan & Cruelty Free Exfoliating Coffee Scalp Scrub 250g
- Price
- £6.43
- Rating
- 4.2/5
- Reviews
- 463
- Age
- 7y ago

Scalp Scrub Biotin & Salicylic Acid Scalp Exfoliating for Hair Growth Dandruff Prone Oily Hair & Dry Itchy Prevent Hair Loss Nourishing Anti-Dandruff with Scalp Massager 8.8oz /250g
- Price
- £8.63
- Rating
- 4.2/5
- Reviews
- 372
- Age
- 1y ago

The Inkey List 7% Glycolic Acid Exfoliating Scalp Scrub 150ml Removes Product Build Up Hair Growth Fragrance Free Suitable For All Hair Types
- Price
- £9.10
- Rating
- 4.3/5
- Reviews
- 1,976
- Age
- 4y ago

Oblepikha Scalp Scrub Natural Scalp And Hair Exfoliator Scrub With Sea Buckthorn Deep Cleansing Exfoliator And Scalp Cleanser 200 Ml
- Price
- £6.05
- Rating
- 4.4/5
- Reviews
- 3,544
- Age
- 11y ago
Trending
estimated 90-day click momentum
Kitsch Scalp Massager for Hair Care - Scalp Scrubber Shampoo Brush & Exfoliator for Scalps- Hair Scrubber for Relaxing Bath - Terracotta
- Price
- £5.19
- Rating
- 4.1/5
- Reviews
- 2,906
- Age
- 2y ago

Charles Worthington Scalp Restore Reviving Scalp Scrub Gently Exfoliates to Remove Build-Up & Revitalise Sensitive Scalps for Healthy Hair 150ml
- Price
- £6.91
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 6mo ago

Umberto Giannini Grow Scrub Vegan & Cruelty Free Exfoliating Coffee Scalp Scrub 250g
- Price
- £6.43
- Rating
- 4.2/5
- Reviews
- 463
- Age
- 7y ago

Delhicious Scalp-Eaze Scalp Scrub and Exfoliator 175g
- Price
- £12.40
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 7mo ago

Christophe Robin Cleansing Purifying Scrub with Sea Salt 250ml Exfoliating Scalp Treatment Removes Impurities & Detoxifies Soothes & Refreshes Scalp
- Price
- £23.65
- Rating
- 4.8/5
- Reviews
- 707
- Age
- 4y ago
Newest
by launch date
Charles Worthington Scalp Restore Reviving Scalp Scrub Gently Exfoliates to Remove Build-Up & Revitalise Sensitive Scalps for Healthy Hair 150ml
- Price
- £6.91
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 6mo ago

Delhicious Scalp-Eaze Scalp Scrub and Exfoliator 175g
- Price
- £12.40
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 7mo ago

Apple Cider Scalp Scrub 2-in-1 AHA & BHA Exfoliator and Scalp Treatment Detoxifying Purifying Scrub with Silicone Scalp Massager Remove Residue And Dirt 10.6 oz/300 g
- Price
- £8.43
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 1y ago

Scalp Scrub Rosemary Scalp Exfoliator Scrub Shampoo 2-in-1 Scalp Treatment with Mint Oil Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager 10.6oz/300g
- Price
- £9.60
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

Scalp Scrub Pumpkin Seed Oil & Biotin Scalp Exfoliator for Hair Growth Dandruff Prone Oily Hair & Dry Itchy Prevent Hair Loss Nourishing Anti-Dandruff with Massager 8.8oz /250g
- Price
- £8.04
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 flat
Sellers
108
Est. top-5 brand share
64%
Top 20: 95%
Est. top-5 click share
50%
Top 20: 89%
Open market
30%
- The INKEY List22%
- Umberto Giannini16%
- SHVYOG14%
- VOERUY6%
- Natura Siberica6%
- Headshock6%
Demand
Scalp Scrub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 3.1×
Search terms
Top Scalp Scrub search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scalp scrub140K/yr
- scalp exfoliator31K/yr
- hair scrub19K/yr
- scalp cleanser9K/yr
- hair scalp scrub8K/yr
- salicylic acid scalp treatment4K/yr
- scalp detox4K/yr
- scalp peeling4K/yr
- scalp scrub for psoriasis5K/yr
- salicylic acid for scalp3K/yr
Reviews and returns
What reviews say buyers love and hate about Scalp Scrub
We read the reviews and the return reasons for every product selling here.
“Itchiness worse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scalp Scrub questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









