Scalp Oil

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

-23.1%

Conversion, latest week

9.2%

Market size, estimated

£200Ka year

Peak month

October2.1× the quietest month

Top search term

mielle rosemary mint scalp & hair strengthening oil31K searches a year

Listings sell for £9.56 on average, from £6.02 to £19.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £9.56 that is £10K to £12K a year per listing.

Average price

£9.56under the $15 to $100 sweet spot

Price range

£6.02–£19.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

£10K–£12K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #137 within Hair Oils. It carries 15,396 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#137in Hair Oils

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,396per listing

Listings tracked

11

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months