scalp oil
Skip itSoft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£200K£200K/yr · 228K searches
Price range
Okay£6.02–£19.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.56avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad15,395.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, scalp oil is a £200K/yr Amazon United Kingdom market (228K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
scalp oil market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £143K–£191K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 5.0%
- Avg brand age
- 47 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
67
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
6%
- Mielle Organics72%
- Jamaican Mango & Lime7%
- Leon Xeon4%
- Botanic Hearth4%
- Nature Spell4%
- E454%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -23.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Top scalp oil search terms
- mielle rosemary mint scalp & hair strengthening oil31K/yr
- scalp oil72K/yr
- jamaican mango & lime20K/yr
- hair oil for dry scalp11K/yr
- dry scalp oil9K/yr
- scalp oil for dry itchy scalp11K/yr
- mielle rosemary oil39K/yr
- mielle organics rosemary mint scalp & hair strengthening oil3K/yr
- mielle organics rosemary7K/yr
- hair scalp oil4K/yr
Top scalp oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mielle Rosemary & Mint Hair Oil with Biotin Strengthens Moisturises & Promotes Hair Growth Dry Scalp & Split Ends Treatment 59ml (Pack of 1)
Mielle Organics£6.574.3★118,792 rev
Jamaican Mango & Lime - Island Oil 237ml (Pack of 1) - Lubricates scalps Nourishes roots and strengthens locks. Helps soothe dry scalp. Sulphate and Paraben Free.
Jamaican Mango & Lime£6.024.4★3,792 rev
Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
Mielle Organics£6.604.3★284 rev
Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)
Mielle Organics£6.714.0★10 rev
Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care
Leon Xeon£8.084.3★22 rev
Newest
by launch date
PURE. Cosmetics Scalp & Hair Oil Repair Treatment with Castor Jojoba Coconut & Vitamin E | Hot Oil Hair Treatment for Dry Scalp | Nourishing Formula for Dry Damaged Hairs | For Men & Women | 100ml
PURE. COSMETICS£13.84108 rev
Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
Mielle Organics£6.60284 rev
Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)
Mielle Organics£6.7110 rev
Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care
Leon Xeon£8.0822 rev
Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types
Botanic Hearth£10.3733,842 rev
Trending
90-day click momentumMielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
Mielle Organics£6.604.3★
Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care
Leon Xeon£8.084.3★
Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)
Mielle Organics£6.714.0★
Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types
Botanic Hearth£10.374.4★
Mielle/Rosemary Mint/Scalp & Hair Strengthening Oil/Healthy Hair Growth / 2 oz (59ml) / (Pack of 3)
Mielle Organics£19.104.3★
What buyers say about scalp oil
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, its a fantastic product, and Id definitely recommend it to anyone looking for a lightweight, great-smelling hair oil with a practical applicator”
“It smells divine”
“It makes my hair feel softer, smoother, and much more manageable”
“Easy to apply”
“Exactly what I expected”
“Good product worth the money”
“My hair is so smooth”
“its really moisturising”
“Worked fine at time”
“Easy to use”
What buyers complain about
“Arrived leaking”
“Doesnt feel like its doing anything”
“The oil inside is not authentic, smells awful”
“are therefore more expensive”
“after blow-drying my hair it would dry my scalp out so bad”
“not so much greasy just hair feels strange”
“sometimes made it more irritated in places”
“diluted, didnt realise that”
“Misleading, scummy”
“Sad to see that the ingredients have been changed”
Top return reasons
Common questions
- Is scalp oil profitable to sell on Amazon United Kingdom?
- The niche generates £200K/yr across 11 tracked products. 90-day search growth is -23.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the scalp oil niche?
- 8 brands and 67 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in scalp oil?
- Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Smell. The return rate is 0.2%.
- When does demand for scalp oil peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the scalp oil niche?
- Listings span £6.02–£19.10; the average listing price is £9.56 (sweet spot $15–$100). The average incumbent carries 15,396 reviews — the moat a new listing must climb.