Scalp Oil
soft demand (-23.1% this quarter) — Scalp Oil doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Scalp Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Scalp Oil is a £200K/yr Amazon United Kingdom market (228K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.
Scalp Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.1% over the last 90 days and 9.2% of searches end in a purchase.
£200K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 11 products
Top Scalp Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mielle Rosemary & Mint Hair Oil with Biotin Strengthens Moisturises & Promotes Hair Growth Dry Scalp & Split Ends Treatment 59ml (Pack of 1)
- Price
- £6.57
- Rating
- 4.3/5
- Reviews
- 118,792
- Age
- 7y ago
Jamaican Mango & Lime - Island Oil 237ml (Pack of 1) - Lubricates scalps Nourishes roots and strengthens locks. Helps soothe dry scalp. Sulphate and Paraben Free.
- Price
- £6.02
- Rating
- 4.4/5
- Reviews
- 3,792
- Age
- 15y ago
Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
- Price
- £6.60
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago
Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)
- Price
- £6.71
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 2y ago
Trending
90-day click momentumMielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
- Price
- £6.60
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago
Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 2y ago
Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)
- Price
- £6.71
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types
- Price
- £10.37
- Rating
- 4.4/5
- Reviews
- 33,842
- Age
- 2y ago
Mielle/Rosemary Mint/Scalp & Hair Strengthening Oil/Healthy Hair Growth / 2 oz (59ml) / (Pack of 3)
- Price
- £19.10
- Rating
- 4.3/5
- Reviews
- 437
- Age
- 3y ago
Newest
by launch date
PURE. Cosmetics Scalp & Hair Oil Repair Treatment with Castor Jojoba Coconut & Vitamin E | Hot Oil Hair Treatment for Dry Scalp | Nourishing Formula for Dry Damaged Hairs | For Men & Women | 100ml
- Price
- £13.84
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago
Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
- Price
- £6.60
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago
Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)
- Price
- £6.71
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 2y ago
Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types
- Price
- £10.37
- Rating
- 4.4/5
- Reviews
- 33,842
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 flat
Sellers
67
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
6%
- Mielle Organics72%
- Jamaican Mango & Lime7%
- Leon Xeon4%
- Botanic Hearth4%
- Nature Spell4%
- E454%
- Open — no brand owns it (2 brands, 6%)
Scalp Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Top Scalp Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mielle rosemary mint scalp & hair strengthening oil31K/yr
- scalp oil72K/yr
- jamaican mango & lime20K/yr
- hair oil for dry scalp11K/yr
- dry scalp oil9K/yr
- scalp oil for dry itchy scalp11K/yr
- mielle rosemary oil39K/yr
- mielle organics rosemary mint scalp & hair strengthening oil3K/yr
- mielle organics rosemary7K/yr
- hair scalp oil4K/yr
What reviews say buyers love and hate about Scalp Oil
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Overall, its a fantastic product, and Id definitely recommend it to anyone looking for a lightweight, great-smelling hair oil with a practical applicator”
“It smells divine”
“It makes my hair feel softer, smoother, and much more manageable”
“Easy to apply”
“Exactly what I expected”
What buyers complain about
70% of reviews“Arrived leaking”
“Doesnt feel like its doing anything”
“The oil inside is not authentic, smells awful”
“are therefore more expensive”
“after blow-drying my hair it would dry my scalp out so bad”
Scalp Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scalp Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
