Scalp Moisturiser
prices mostly outside the sweet spot ($4.61–$14.55) — Scalp Moisturiser doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Scalp Moisturiser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Scalp Moisturiser is a £60K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 42/100.
Scalp Moisturiser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.3% over the last 90 days and 11.8% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 17 products
Top Scalp Moisturiser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Head & Shoulders DermaXPro Instant Moisturiser Scalp Serum 145ml with Niacinamide and Ceramide Complex for a Dry Tight Scalp. Leave-In Serum with Lightweight Feel Helps to Boost Scalp Moisture
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago
Head & Shoulders DERMAXPRO Mosturising Scalp Balm Hair Conditioner Anti Dandruff With Aloe & Vitamin E 72h of Lasting Hydration For Dry Scalp 145 ml (Packing May Vary)
- Price
- £5.03
- Rating
- 4.3/5
- Reviews
- 744
- Age
- 4y ago
Head & Shoulders DermaXPro Dry Scalp & Hair Mask 300ml with Scalp Massager
- Price
- £8.88
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 7mo ago
E45 Hydrating Scalp Serum Protects Against Dryness Itch & Irritation Helps Reduce Dandruff & Sebum Moisturises Sensitive Skin Fragrance Free 150ml
- Price
- £11.17
- Rating
- 4.3/5
- Reviews
- 348
- Age
- 17y ago
Eucerin DermoCapillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Psoriasis Scalp Treatment for Itchy Flaky Dry Scalp Hydrating and Soothing Scalp Serum
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 3,081
- Age
- 13y ago
Trending
90-day click momentum
Head & Shoulders DermaXPro Pure Scalp Hydrator 145ml for Dry Scalp Rinse-Off Lightweight Feel Balm Free from Sulphated Surfactants Silicones and Dyes with Ceramide Complex
- Price
- £5.52
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 8mo ago
Head & Shoulders DermaXPro Dry Scalp & Hair Mask 300ml with Scalp Massager
- Price
- £8.88
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 7mo ago
Aussie SOS Supercharged Hydration Hair & Scalp Mask 500ml to Soothe Dry Scalp and Rehydrate Extremely Dry Thirsty Hair. 100 Hours of Hydration. Infused with Australian Superfoods. Vegan Formula
- Price
- £5.38
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 2y ago
Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 2y ago
MooGoo Scalp Cream - For Mild Cradle Cap & Seborrheic Dermatitis Soothing Relief for Dry Itchy Flaky Scalp Skin Babies & Adults 120 g
- Price
- £11.29
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 7y ago
Newest
by launch dateHead & Shoulders DermaXPro Dry Scalp & Hair Mask 300ml with Scalp Massager
- Price
- £8.88
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 7mo ago
Head & Shoulders DermaXPro Pure Scalp Hydrator 145ml for Dry Scalp Rinse-Off Lightweight Feel Balm Free from Sulphated Surfactants Silicones and Dyes with Ceramide Complex
- Price
- £5.52
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 8mo ago
Head & Shoulders DermaXPro Instant Moisturiser Scalp Serum 145ml with Niacinamide and Ceramide Complex for a Dry Tight Scalp. Leave-In Serum with Lightweight Feel Helps to Boost Scalp Moisture
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago
Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 2y ago
Head & Shoulders DermaXPro Gentle Scalp Care Serum 145ml with Manuka Honey and Ceramide Complex. Protects Dry Skin and Boosts Scalp Hydration for Up to 72H. Lightweight Feel
- Price
- £5.35
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
134
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- Head & Shoulders62%
- E4511%
- Eucerin8%
- Nizoral7%
- The Bald Brothers3%
- The INKEY List3%
- Open — no brand owns it (4 brands, 7%)
Scalp Moisturiser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr · busiest ÷ quietest = 2.0×
Top Scalp Moisturiser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- scalp moisturiser34K/yr
- scalp moisturiser for dry flaky scalp10K/yr
- head and shoulders scalp moisturiser7K/yr
- scalp cream5K/yr
- head and shoulders scalp4K/yr
- head and shoulders scalp serum3K/yr
- head and shoulders serum3K/yr
- diprosalic scalp application3K/yr
What reviews say buyers love and hate about Scalp Moisturiser
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“This is a super brand with a great reputation”
“it provides hydration”
“The scent is clean”
“Good value for money”
“Works perfectly”
What buyers complain about
60% of reviews“sometimes made it more irritated in places”
“Didn't work for me”
“Very poor hydration of the skin”
“not very strong smell”
“Waste of money”
Scalp Moisturiser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scalp Moisturiser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
