Scalp Moisturiser
FailPrices span $4.61–$14.55, mostly outside the sweet spot, so Scalp Moisturiser is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £60K/yr68K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 134 sellers
Flapen Score
Scalp Moisturiser against its category
The dotted line is the Beauty average. Past it, Scalp Moisturiser is stronger. Inside it, weaker.
Market
The Scalp Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scalp Moisturiser 68K times last year and spent an estimated £60K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £60Ka year
- Peak month
- April2.0× the quietest month
- Top search term
- scalp moisturiser34K searches a year
02 · Price
A sale here is worth £7.43.
Listings sell for £7.43 on average, from £4.61 to £14.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.43 that is £2K to £4K a year per listing.
- Average price
- £7.43under the $15 to $100 sweet spot
- Price range
- £4.61–£14.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Scalp Treatments. It carries 1,536 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Scalp Treatments
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,536per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Scalp Moisturiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Head & Shoulders DermaXPro Instant Moisturiser Scalp Serum 145ml with Niacinamide and Ceramide Complex for a Dry Tight Scalp. Leave-In Serum with Lightweight Feel Helps to Boost Scalp Moisture
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago

Head & Shoulders DERMAXPRO Mosturising Scalp Balm Hair Conditioner Anti Dandruff With Aloe & Vitamin E 72h of Lasting Hydration For Dry Scalp 145 ml (Packing May Vary)
- Price
- £5.03
- Rating
- 4.3/5
- Reviews
- 744
- Age
- 4y ago

Head & Shoulders DermaXPro Dry Scalp & Hair Mask 300ml with Scalp Massager
- Price
- £8.88
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 7mo ago

E45 Hydrating Scalp Serum Protects Against Dryness Itch & Irritation Helps Reduce Dandruff & Sebum Moisturises Sensitive Skin Fragrance Free 150ml
- Price
- £11.17
- Rating
- 4.3/5
- Reviews
- 348
- Age
- 17y ago

Eucerin DermoCapillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Psoriasis Scalp Treatment for Itchy Flaky Dry Scalp Hydrating and Soothing Scalp Serum
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 3,081
- Age
- 13y ago
Trending
estimated 90-day click momentum
Head & Shoulders DermaXPro Pure Scalp Hydrator 145ml for Dry Scalp Rinse-Off Lightweight Feel Balm Free from Sulphated Surfactants Silicones and Dyes with Ceramide Complex
- Price
- £5.52
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 8mo ago

Head & Shoulders DermaXPro Dry Scalp & Hair Mask 300ml with Scalp Massager
- Price
- £8.88
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 7mo ago

Aussie SOS Supercharged Hydration Hair & Scalp Mask 500ml to Soothe Dry Scalp and Rehydrate Extremely Dry Thirsty Hair. 100 Hours of Hydration. Infused with Australian Superfoods. Vegan Formula
- Price
- £5.38
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 2y ago

Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 2y ago

MooGoo Scalp Cream - For Mild Cradle Cap & Seborrheic Dermatitis Soothing Relief for Dry Itchy Flaky Scalp Skin Babies & Adults 120 g
- Price
- £11.29
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 7y ago
Newest
by launch date
Head & Shoulders DermaXPro Dry Scalp & Hair Mask 300ml with Scalp Massager
- Price
- £8.88
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 7mo ago

Head & Shoulders DermaXPro Pure Scalp Hydrator 145ml for Dry Scalp Rinse-Off Lightweight Feel Balm Free from Sulphated Surfactants Silicones and Dyes with Ceramide Complex
- Price
- £5.52
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 8mo ago

Head & Shoulders DermaXPro Instant Moisturiser Scalp Serum 145ml with Niacinamide and Ceramide Complex for a Dry Tight Scalp. Leave-In Serum with Lightweight Feel Helps to Boost Scalp Moisture
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago

Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 793
- Age
- 2y ago

Head & Shoulders DermaXPro Gentle Scalp Care Serum 145ml with Manuka Honey and Ceramide Complex. Protects Dry Skin and Boosts Scalp Hydration for Up to 72H. Lightweight Feel
- Price
- £5.35
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
134
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
7%
- Head & Shoulders62%
- E4511%
- Eucerin8%
- Nizoral7%
- The Bald Brothers3%
- The INKEY List3%
- Open — no brand owns it (4 brands, 7%)
Demand
Scalp Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 2.0×
Search terms
Top Scalp Moisturiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scalp moisturiser34K/yr
- scalp moisturiser for dry flaky scalp10K/yr
- head and shoulders scalp moisturiser7K/yr
- scalp cream5K/yr
- head and shoulders scalp4K/yr
- head and shoulders scalp serum3K/yr
- head and shoulders serum3K/yr
- diprosalic scalp application3K/yr
Reviews and returns
What reviews say buyers love and hate about Scalp Moisturiser
We read the reviews and the return reasons for every product selling here.
“sometimes made it more irritated in places”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scalp Moisturiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









