Is saw palmetto profitable to sell on Amazon United Kingdom?

The niche generates £270K/yr across 20 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the saw palmetto niche?

19 brands and 38 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in saw palmetto?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Dosage. The return rate is 0.0%.

When does demand for saw palmetto peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the saw palmetto niche?

Listings span £5.65–£70.94; the average listing price is £19.98 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.

saw palmetto

Worth a look

Shows low returns (0.0%), but soft demand (-5.8% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great£19.98

avg listing price — sweet spot $15–$100

Price range

Great£5.65–£70.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good878.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay£270K

£270K/yr · 333K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, saw palmetto is a £270K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

saw palmetto market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: £250K–£300K; units × avg price
Conversion rate: 4.1%
Avg BSR: #153
Page quality: 0%
Prime: 80%
Sponsored: 70%
Out of stock: 8.6%
Avg brand age: 39 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

25%

A.Vogel27%
Biopharm-X24%
Dibab11%
BNS LONDON6%
NEW LEAF PRODUCTS4%
Vinco Supplements3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top saw palmetto search terms

saw palmetto249K/yr -5.4%1.8% conv.
saw palmetto capsules48K/yr -17.5%2.1% conv.
saw palmetto for women8K/yr +26.6%1.0% conv.
saw palmetto for men7K/yr +24.8%2.8% conv.
a vogel6K/yr -15.7%0.7% conv.
saw palmetto 320mg3K/yr +57.9%0.9% conv.
saw palmetto extract6K/yr -21.9%0.7% conv.
vogel3K/yr -24.6%0.1% conv.
palmetto2K/yr -23.0%0.9% conv.

All search terms

Top saw palmetto products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

A.Vogel Prostasan Saw Palmetto Capsules for Men with Enlarged Prostate Symptoms | Frequent Urination & Weak Flow Relief | 1-a-Day | 30 Capsules

A.Vogel£18.514.2★797 rev

Maximum Strength Saw Palmetto Tablets 150mg 20:1 Extract (30 Tablets)

Biopharm-X£16.224.5★17 rev

Pumpkin Seed Oil Capsules with Saw Palmetto Cold Pressed 3000mg Hair Growth & Prostate Support Vegan High Strength 180 Capsules

Dibab£20.963.2★7 rev

BNS LONDON£17.950.0★0 rev

Pumpkin Seed Oil Capsules 3000mg - 100% Cold Pressed 180 Softgels 1500mg Linoleic Acid - Omega 6-Pumpkin Seed Oil for Hair Growth - UK Made By New Leaf Products 50% Linoleic Acid

NEW LEAF PRODUCTS£8.404.6★46 rev

Newest

by launch date

São PaImet Capsules Herbal Supplement (100 Capsules)

Nordic Omegas£16.630 rev

1mo ago

Eden Superfoods Pumpkin Seed Oil Softgels with Saw Palmetto Cold Pressed Virgin Hair Growth & Prostate Support Vegan High Strength 60 Softgels (2-Month Supply)

Eden Superfoods£16.654 rev

1mo ago

BNS LONDON£17.950 rev

1mo ago

Pumpkin Seed Oil Capsules with Saw Palmetto 3000mg Cold Pressed for Hair Growth & Prostate Support Vegan High Strength (180 capsules)

JIAZAWA£21.475 rev

2mo ago

Pumpkin Seed Oil Capsules 3000mg - 100% Cold Pressed 180 Softgels 1500mg Linoleic Acid - Omega 6-Pumpkin Seed Oil for Hair Growth - UK Made By New Leaf Products 50% Linoleic Acid

NEW LEAF PRODUCTS£8.4046 rev

4mo ago

What buyers say about saw palmetto

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth24%

“Helps your hair grow”

Quality-Overall18%

“good quality product which arrived promptly”

Value For Money15%

“Good price”

Ease Of Chewing/Swallowing8%

“easy to consume”

Ease Of Use4%

“easy to use”

Vitamin4%

“Vitamins, easy to swallow good amount of supply”

Advertised Vs Actual Product3%

“Arrived as described”

Efficiency2%

“Effective”

Thickness2%

“Excellent product hair looks a little thicker”

Taste-Overall2%

“It tastesless and easy to consume”

What buyers complain about

Functionality-Overall12%

“Did not work”

Size-Overall10%

“They are HUGE”

Dosage6%

“These capsules are 1000mg, not 3000mg”

Smell5%

“Fishy smell”

Side Effects5%

“Not sure about these as they made me ill”

Value For Money5%

“It's very confusing to buy as many different prices for no apparent reason”

Hair Related4%

“My hair was falling out in clumps”

Thickness4%

“Hair has come a bit thicker”

Taste-Overall3%

“horrible taste”

Allergies3%

“Biotin based product usually caused my skin to worsen”

Top return reasons

Advertised Vs Actual Product30%

Value For Money13%

Smell13%

Ethically/Sustainably Sourced13%

Dilute/Watery7%

Ingredients-Overall7%

Certifications7%

Color7%

Oily/Greasy3%

Common questions

Is saw palmetto profitable to sell on Amazon United Kingdom?: The niche generates £270K/yr across 20 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the saw palmetto niche?: 19 brands and 38 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in saw palmetto?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Dosage. The return rate is 0.0%.
When does demand for saw palmetto peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the saw palmetto niche?: Listings span £5.65–£70.94; the average listing price is £19.98 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.

saw palmetto

saw palmetto market data

Competition & brand share

Demand & seasonality

Top saw palmetto search terms

Top saw palmetto products on Amazon

Top sellers

Newest

Trending

What buyers say about saw palmetto

What buyers love

What buyers complain about

Top return reasons

Common questions

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