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Sanitiser Spray

Fail

The top 5 brands take 96% of clicks, so Sanitiser Spray is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£84K/yr320K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
48%top-5 click share · 9 brands · 90 sellers

Flapen Score

Sanitiser Spray against its category

The dotted line is the Beauty average. Past it, Sanitiser Spray is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sanitiser Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sanitiser Spray 320K times last year and spent an estimated £84K. The top 5 brands take 96% of clicks. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
3.9%
Market size, estimated
£84Ka year
Peak month
September2.1× the quietest month
Top search term
ineos143K searches a year

02 · Price

A sale here is worth £6.77.

Listings sell for £6.77 on average, from £0.96 to £27.65. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £6.77 that is £3K to £5K a year per listing.

Average price
£6.77under the $15 to $100 sweet spot
Price range
£0.96–£27.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #107 within Bath & Body. It carries 1,583 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
97%
Out of stock, average day
1.3%
Average rank
#107in Bath & Body
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,583per listing
Listings tracked
38

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sanitiser Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

90

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

48%

Top 20: 82%

Open market

3%

  • Brand 178%
  • Brand 213%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Sanitiser Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Sanitiser Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ineos143K/yr
  • ineos hand sanitiser50K/yr
  • sanitiser spray38K/yr
  • ineos spray26K/yr
  • sanitizer spray15K/yr
  • ineos antibacterial spray6K/yr
  • ineos sanitiser spray5K/yr
  • ineos refill6K/yr
  • hand sanitiser ineos4K/yr
  • ineos hand sanitiser spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Sanitiser Spray

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.1%of orders come back
“Strong smell”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sanitiser Spray questions

Answered from the same tracked data.