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Sandalwood Shower Gel

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Sandalwood Shower Gel is a Maybe.

Flapen Score
58
58 / 100
Top 9% of 2,481 Beauty niches · +11 vs the category median of 47
Market size
£294K/yr273K searches / yr
90-day growth
+27.6%search demand this quarter
Competition
46%top-5 click share · 2 brands · 56 sellers

Flapen Score

Sandalwood Shower Gel against its category

The dotted line is the Beauty average. Past it, Sandalwood Shower Gel is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandalwood Shower Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sandalwood Shower Gel 273K times last year and spent an estimated £294K. All 2 brands take every click. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £294K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
+27.6%
Conversion, latest week
15.8%
Market size, estimated
£294Ka year
Top search term
rock face deodorant for men56K searches a year

02 · Price

A sale here is worth £6.80.

Listings sell for £6.80 on average, from £1.94 to £30.06. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £6.80 that is £10K to £14K a year per listing.

Average price
£6.80under the $15 to $100 sweet spot
Price range
£1.94–£30.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #132 within Bath & Body. It carries 1,056 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#132in Bath & Body
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,056per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Sandalwood Shower Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

0%

  • Brand 173%
  • Brand 227%

Demand

Sandalwood Shower Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.4× · 10 of 12 months tracked

Search terms

Top Sandalwood Shower Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rock face deodorant for men56K/yr
  • rock face56K/yr
  • bulldog deodorant for men39K/yr
  • rockface27K/yr
  • rockface deodorant for men24K/yr
  • rock face antiperspirant11K/yr
  • bulldog deodorant11K/yr
  • bull dog deodorant for men11K/yr
  • sandalwood deodorant for men9K/yr
  • rock face deodorant6K/yr

Reviews and returns

What reviews say buyers love and hate about Sandalwood Shower Gel

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Smell”
34%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells nasty like a chemical”
A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sandalwood Shower Gel questions

Answered from the same tracked data.