sandalwood aftershave for men
Worth a lookShows low returns (0.2%), but a small market ($64K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Good£3.15–£33.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.06avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,822.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad£64K£64K/yr · 43K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sandalwood aftershave for men is a £64K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
sandalwood aftershave for men market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #309
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 63%
- Out of stock
- 0.3%
- Avg brand age
- 87 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
119
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
5%
- Proraso73%
- Taylor of Old Bond Street12%
- VIKING REVOLUTION4%
- Auriskin4%
- La Boulle2%
- Ted Baker1%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — +14.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top sandalwood aftershave for men search terms
- proraso aftershave16K/yr
- sandalwood aftershave for men15K/yr
- proraso aftershave balm9K/yr
- sandalwood aftershave3K/yr
Top sandalwood aftershave for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Proraso Aftershave Lotion Nourishing 100ml Mens Aftershave with Sandalwood and Shea Oil Moisturises & Restores Skin Comfort Made In Italy
Proraso£9.334.4★5,313 rev
Proraso Aftershave Balm 100ml Refreshing Alcohol-Free Post Shave Balm with Eucalyptus Oil and Menthol Invigorates Skin Made in Italy Green
Proraso£8.924.6★4,590 rev
Proraso Aftershave Lotion Refreshing 100ml Mens Aftershave with Eucalyptus Oil & Menthol Helps Restore Skin Comfort Made In Italy
Proraso£8.114.4★14,266 rev
Proraso Aftershave Balm Protective 100ml Alcohol-Free Post Shave Balm with Aloe and Vitamin E Soothes and Protects Skin Made in Italy White
Proraso£8.764.6★2,403 rev
Proraso After Shave Balm NOURISHING
Proraso£7.634.5★1,111 rev
Newest
by launch date
Ann Summers Dark Desires Pheromone Perfume for Men (100ml Eau de Toilette) - Long-Lasting Mens Aftershave with Red Fruit & Jasmine - Bold Masculine Scent to Enhance Attraction
Ann Summers£14.9031 rev
Sandalwood Perfume for Men Sandalwood Scent Essential Oil Parfum Long Lasting Fragrance for Men Elegant Scent for Special Occasions Travel Size (50ML)
Auriskin£7.5919 rev
Ted Baker Skinwear Limited Edition Mens Eau de Toilette Fresh Citrus Woody Cologne with Lime Bergamot & Sandalwood Long Lasting Masculine Fragrance for Him 100ml
Ted Baker£10.49454 rev
Sandalwood Solid Natural Perfume Balm. For sensitive skin. Handmade in UK.
La Boulle£10.0737 rev
Floid The Genuine Aftershave Lotion (400ml) Mens Aftershave with Refreshing Menthol Rebalances Regenerates and Reduces Skin Irritation Mens Skin Care
Floïd£12.881,965 rev
Trending
90-day click momentumAnn Summers Dark Desires Pheromone Perfume for Men (100ml Eau de Toilette) - Long-Lasting Mens Aftershave with Red Fruit & Jasmine - Bold Masculine Scent to Enhance Attraction
Ann Summers£14.904.1★
PERFUMERS CHOICE No 9 Victor Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd
PERFUMER'S CHOICE£10.654.3★
NIVEA MEN Sensitive Post Shave Balm (100ml) Formulated for Sensitive Skin Alleviates Irritation Redness and Razor Burn Mens Skin Care and Shaving Essentials
NIVEA£3.154.7★
Sandalwood Perfume for Men Sandalwood Scent Essential Oil Parfum Long Lasting Fragrance for Men Elegant Scent for Special Occasions Travel Size (50ML)
Auriskin£7.594.4★
Proraso Aftershave Balm Protective 100ml Alcohol-Free Post Shave Balm with Aloe and Vitamin E Soothes and Protects Skin Made in Italy White
Proraso£8.764.6★
What buyers say about sandalwood aftershave for men
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Good value”
“Better than expensive brands”
“Soft and creamy”
“Good on the skin”
“Does the job”
“keeps the skin moisturized”
“helps prevent dryness or irritation”
“Good gift idea”
“wearability is good, lasts a while, bottle size is pretty good”
What buyers complain about
“scent doesnt last long though”
“Runs out too quickly”
“Cheap, thats it”
“Bad smell and causes irritation”
“it doesn't go back in as easy oops”
“which is ridiculous for an 83ml EDP”
“Leaked”
“Reviews are deceiving”
“very light not what I was expecting”
“Due to sensitive skin issues”
Top return reasons
Common questions
- Is sandalwood aftershave for men profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the sandalwood aftershave for men niche?
- 11 brands and 119 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in sandalwood aftershave for men?
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.2%.
- When does demand for sandalwood aftershave for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the sandalwood aftershave for men niche?
- Listings span £3.15–£33.30; the average listing price is £13.06 (sweet spot $15–$100). The average incumbent carries 3,823 reviews — the moat a new listing must climb.