Sandalwood Aftershave for Men

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months

43K

Growth, 90 days vs prior 90

+14.1%

Conversion, latest week

11.5%

Market size, estimated

£64Ka year

Peak month

December2.1× the quietest month

Top search term

proraso aftershave16K searches a year

Listings sell for £13.06 on average, from £3.15 to £33.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.06 that is £1K to £3K a year per listing.

Average price

£13.06under the $15 to $100 sweet spot

Price range

£3.15–£33.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #309 within Fragrances. It carries 3,823 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

92%

Out of stock, average day

0.3%

Average rank

#309in Fragrances

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,823per listing

Listings tracked

24

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

87 months