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Salt Scrub

Fail

Prices span $2.79–$14.55, mostly outside the sweet spot, so Salt Scrub is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£53K/yr73K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
73%top-5 click share · 9 brands · 46 sellers

Flapen Score

Salt Scrub against its category

The dotted line is the Beauty average. Past it, Salt Scrub is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt Scrub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salt Scrub 73K times last year and spent an estimated £53K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
10.4%
Market size, estimated
£53Ka year
Peak month
December1.7× the quietest month
Top search term
sanctuary spa body scrub20K searches a year

02 · Price

A sale here is worth £7.04.

Listings sell for £7.04 on average, from £2.79 to £14.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.04 that is £2K to £4K a year per listing.

Average price
£7.04under the $15 to $100 sweet spot
Price range
£2.79–£14.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #32 within Body. It carries 7,268 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#32in Body
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,268per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Salt Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

46

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Brand 170%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 6%)

Demand

Salt Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Salt Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sanctuary spa body scrub20K/yr
  • salt scrub15K/yr
  • dead sea salt scrub7K/yr
  • salt scrub body exfoliator5K/yr
  • body scrub salt5K/yr
  • salt body scrub4K/yr
  • sanctuary body scrub5K/yr
  • sea salt scrub3K/yr
  • sanctuary spa scrub4K/yr
  • sanctuary spa salt scrub3K/yr

Reviews and returns

What reviews say buyers love and hate about Salt Scrub

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.1%of orders come back
“smells very artificial than other products”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Salt Scrub questions

Answered from the same tracked data.