Salt Free Shampoo
FailThe top 5 brands take 98% of clicks, so Salt Free Shampoo is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £56K/yr40K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 17 sellers
Flapen Score
Salt Free Shampoo against its category
The dotted line is the Beauty average. Past it, Salt Free Shampoo is stronger. Inside it, weaker.
Market
The Salt Free Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salt Free Shampoo 40K times last year and spent an estimated £56K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £56Ka year
- Top search term
- nature spell shampoo and conditioner19K searches a year
02 · Price
A sale here is worth £12.26.
Listings sell for £12.26 on average, from £3.40 to £26.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.26 that is £3K to £6K a year per listing.
- Average price
- £12.26under the $15 to $100 sweet spot
- Price range
- £3.40–£26.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #300 within Shampoos & Conditioners. It carries 2,717 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #300in Shampoos & Conditioners
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,717per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Salt Free Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nature Spell Hair Growth Complex Shampoo and Conditioner Set 300ml Each
- Price
- £11.47
- Rating
- 4.4/5
- Reviews
- 745
- Age
- 2y ago

Nature Spell Growth Complex Haircare Set Vegan Pack of 4
- Price
- £19.70
- Rating
- 4.3/5
- Reviews
- 337
- Age
- 2y ago

Nature Spell Bond Repair Duo Shampoo & Conditioner Set 300ml Each
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 1y ago

Nature Spell Growth Complex Haircare Set Vegan Pack of 5
- Price
- £24.30
- Rating
- 4.2/5
- Reviews
- 138
- Age
- 2y ago

Nature Spell Hair Growth Complex Shampoo Nourishes & Strengthens 300ml
- Price
- £6.52
- Rating
- 4.2/5
- Reviews
- 1,111
- Age
- 4y ago
Trending
estimated 90-day click momentum
Nature Spell Dandruff Complex Shampoo & Conditioner Set 300ml Each
- Price
- £11.97
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 4mo ago

NYK1 Salt & Sulphate Free Hair Shampoo And Conditioner (Starter Set - 125ml x2) Sulfate Free Shampoo And Conditioner Sets For Extensions Colour & Keratin Treatment - Gentle Cleansing & Non-Stripping
- Price
- £11.86
- Rating
- 4.3/5
- Reviews
- 9,090
- Age
- 1y ago

OGX Ever Straightening with Brazilian Keratin Smooth Shampoo Smooth & Sleek Makes Hair Smoother After the First Use for Shiny Hair Sulfate Free 385ml
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 13,047
- Age
- 14y ago

Nature Spell Hair Growth Complex Shampoo Nourishes & Strengthens 300ml
- Price
- £6.52
- Rating
- 4.2/5
- Reviews
- 1,111
- Age
- 4y ago

Nature Spell Bond Repair Duo Shampoo & Conditioner Set 300ml Each
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 1y ago
Newest
by launch date
Nature Spell Dandruff Complex Shampoo & Conditioner Set 300ml Each
- Price
- £11.97
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 4mo ago

Nature Spell Rosemary Water Leave-in Conditioner Vegan 150ml
- Price
- £6.61
- Rating
- 4.2/5
- Reviews
- 460
- Age
- 1y ago

Nature Spell Bond Repair Duo Shampoo & Conditioner Set 300ml Each
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 1y ago

NYK1 Salt & Sulphate Free Hair Shampoo And Conditioner (Starter Set - 125ml x2) Sulfate Free Shampoo And Conditioner Sets For Extensions Colour & Keratin Treatment - Gentle Cleansing & Non-Stripping
- Price
- £11.86
- Rating
- 4.3/5
- Reviews
- 9,090
- Age
- 1y ago

Nature Spell Growth Complex Haircare Set Vegan Pack of 5
- Price
- £24.30
- Rating
- 4.2/5
- Reviews
- 138
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
17
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Nature Spell79%
- NYK17%
- Keratin Kits Salt Free Shampoo6%
- OGX3%
- Keratin Kits Salt Free Conditioner3%
- BY MIA2%
Demand
Salt Free Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 10 of 12 months tracked
Search terms
Top Salt Free Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nature spell shampoo and conditioner19K/yr
- salt free shampoo9K/yr
- salt free shampoo and conditioner4K/yr
- nature spell growth complex5K/yr
- growth complex shampoo and conditioner3K/yr
Reviews and returns
What reviews say buyers love and hate about Salt Free Shampoo
We read the reviews and the return reasons for every product selling here.
“Makes hair dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salt Free Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









