Salicylic Acid Cleanser
FailPrices span $1.95–$14.08, mostly outside the sweet spot, so Salicylic Acid Cleanser is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £179K/yr202K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 122 sellers
Flapen Score
Salicylic Acid Cleanser against its category
The dotted line is the Beauty average. Past it, Salicylic Acid Cleanser is stronger. Inside it, weaker.
Market
The Salicylic Acid Cleanser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salicylic Acid Cleanser 202K times last year and spent an estimated £179K. The top 5 brands take 87% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 12.4% of those searches ended in a purchase.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £179Ka year
- Peak month
- November3.7× the quietest month
- Top search term
- acne face wash45K searches a year
02 · Price
A sale here is worth £7.18.
Listings sell for £7.18 on average, from £1.95 to £14.08. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.18 that is £5K to £7K a year per listing.
- Average price
- £7.18under the $15 to $100 sweet spot
- Price range
- £1.95–£14.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #50 within Face. It carries 8,328 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 89%
- Out of stock, average day
- 1.8%
- Average rank
- #50in Face
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,328per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Salicylic Acid Cleanser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Purifide by Acnecide Daily Cleanser Foaming Acne Face Wash for Spot Prone Skin & Blemish Control For Women and Men 235ml Packaging may vary
- Price
- £6.98
- Rating
- 4.6/5
- Reviews
- 463
- Age
- 2y ago

CeraVe Blemish Control Cleanser for Blemish-Prone Oily Skin 236ml
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 33,734
- Age
- 3y ago

Clearasil Exfoliating Face Wash 150ml Salicylic Acid Gel Acne Wash Blemish Treatment Face Wash for Sensitive Skin Oil Control Works Fast Reduces Redness Spot Treatments Skin Care
- Price
- £4.07
- Rating
- 4.5/5
- Reviews
- 2,612
- Age
- 17y ago

Acnecide Face Wash Gel 5% Benzoyl Peroxide Acne Treatment for Spot-Prone Skin 50g
- Price
- £6.50
- Rating
- 4.4/5
- Reviews
- 2,266
- Age
- 5y ago

La Roche Posay Effaclar Purifying Foaming Gel for oily sensitive skin 400ml
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 47,525
- Age
- 14y ago
Trending
estimated 90-day click momentum
Dr Organic Skin Clear Face Wash Cleansing For Acne & Clear Skin Salicylic Acid Oily Problem Skin Natural Vegan Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 125ml
- Price
- £4.14
- Rating
- 4.4/5
- Reviews
- 618
- Age
- 8y ago

La Roche Posay Effaclar Purifying Foaming Gel for oily sensitive skin 400ml
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 47,525
- Age
- 14y ago

Neutrogena Clear & Defend+ Face Wash (1x 200ml) Purifying Facial Wash for Acne-Prone Skin with Salicylic Acid and AHA/PHA Fragrance-Free Face for Spot-Prone Skin to Help Prevent Breakouts
- Price
- £3.69
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 4y ago

Clearasil Rapid Action Exfoliating Scrub For Acne Prone Skin Unclog Pores Reduces Blackheads Pimples & Excess Oil Everyday Spots Prevention 125 ml(Packaging May Vary)
- Price
- £4.01
- Rating
- 4.6/5
- Reviews
- 726
- Age
- 8y ago

Acnecide Face Gel 5% Benzoyl Peroxide Acne Treatment for Spot Prone Skin 15g
- Price
- £6.26
- Rating
- 4.3/5
- Reviews
- 8,107
- Age
- 6y ago
Newest
by launch date
Purifide by Acnecide Spot Clearing Gel Face Moisturiser Spot Treatment with Peptides & Niacinamide 50ml
- Price
- £10.67
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 1y ago

Anua Heartleaf Quercetinol Pore Deep Cleansing Foam Facial Cleanser for Double Cleansing BHA Hyaluronic Acid Glycerin Face Wash Blackhead Remover Korean Skincare 5.07 fl.oz
- Price
- £9.65
- Rating
- 4.6/5
- Reviews
- 1,936
- Age
- 1y ago

Purifide by Acnecide Daily Cleanser Foaming Acne Face Wash for Spot Prone Skin & Blemish Control For Women and Men 235ml Packaging may vary
- Price
- £6.98
- Rating
- 4.6/5
- Reviews
- 463
- Age
- 2y ago

Purifide by Acnecide Post-Breakout Niacinamide Serum with Bakuchiol for Acne Prone Skin & Blemish Control 30ml
- Price
- £9.54
- Rating
- 4.4/5
- Reviews
- 289
- Age
- 3y ago

CeraVe Blemish Control Cleanser for Blemish-Prone Oily Skin 236ml
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 33,734
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
122
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 92%
Open market
9%
- Acnecide37%
- Clearasil23%
- CeraVe17%
- La Roche-Posay6%
- Neutrogena5%
- NIVEA4%
- Open — no brand owns it (7 brands, 9%)
Demand
Salicylic Acid Cleanser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Salicylic Acid Cleanser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- acne face wash45K/yr
- face wash for acne prone skin34K/yr
- clearasil face wash23K/yr
- purifide22K/yr
- acne wash8K/yr
- acne cleanser12K/yr
- purified daily cleanser4K/yr
- spot face wash7K/yr
- face wash acne5K/yr
- clearsil face wash4K/yr
Reviews and returns
What reviews say buyers love and hate about Salicylic Acid Cleanser
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salicylic Acid Cleanser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









