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Salicylic Acid Cleanser

Fail

Prices span $1.95–$14.08, mostly outside the sweet spot, so Salicylic Acid Cleanser is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£179K/yr202K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
55%top-5 click share · 13 brands · 122 sellers

Flapen Score

Salicylic Acid Cleanser against its category

The dotted line is the Beauty average. Past it, Salicylic Acid Cleanser is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid Cleanser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salicylic Acid Cleanser 202K times last year and spent an estimated £179K. The top 5 brands take 87% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
12.4%
Market size, estimated
£179Ka year
Peak month
November3.7× the quietest month
Top search term
acne face wash45K searches a year

02 · Price

A sale here is worth £7.18.

Listings sell for £7.18 on average, from £1.95 to £14.08. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.18 that is £5K to £7K a year per listing.

Average price
£7.18under the $15 to $100 sweet spot
Price range
£1.95–£14.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #50 within Face. It carries 8,328 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
89%
Out of stock, average day
1.8%
Average rank
#50in Face
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,328per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Salicylic Acid Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

122

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

9%

  • Brand 137%
  • Brand 223%
  • Brand 317%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 9%)

Demand

Salicylic Acid Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Salicylic Acid Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • acne face wash45K/yr
  • face wash for acne prone skin34K/yr
  • clearasil face wash23K/yr
  • purifide22K/yr
  • acne wash8K/yr
  • acne cleanser12K/yr
  • purified daily cleanser4K/yr
  • spot face wash7K/yr
  • face wash acne5K/yr
  • clearsil face wash4K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid Cleanser

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Salicylic Acid Cleanser questions

Answered from the same tracked data.