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Salicylic Acid Body Wash

Maybe

An estimated 0.1% of orders come back. But the average product has 4,880 reviews to catch up to, so Salicylic Acid Body Wash is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£341K/yr382K searches / yr
90-day growth
+27.2%search demand this quarter
Competition
63%top-5 click share · 11 brands · 65 sellers

Flapen Score

Salicylic Acid Body Wash against its category

The dotted line is the Beauty average. Past it, Salicylic Acid Body Wash is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid Body Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salicylic Acid Body Wash 382K times last year and spent an estimated £341K. The top 5 brands take 82% of clicks. Demand peaks in Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £341K a year.

Searches, last 12 months
382K
Growth, 90 days vs prior 90
+27.2%
Conversion, latest week
9.0%
Market size, estimated
£341Ka year
Peak month
April2.2× the quietest month
Top search term
salicylic acid body wash177K searches a year

02 · Price

A sale here is worth £9.90.

Listings sell for £9.90 on average, from £5.11 to £18.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £9.90 that is £15K to £20K a year per listing.

Average price
£9.90under the $15 to $100 sweet spot
Price range
£5.11–£18.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Bath & Body. It carries 4,880 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#123in Bath & Body
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,880per listing
Listings tracked
19

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Salicylic Acid Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

65

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

  • Brand 143%
  • Brand 223%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 14%)

Demand

Salicylic Acid Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.2×

Search terms

Top Salicylic Acid Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salicylic acid body wash177K/yr
  • acne body wash35K/yr
  • q+a27K/yr
  • q&a22K/yr
  • q&a salicylic acid body wash12K/yr
  • q+a salicylic body wash13K/yr
  • q and a11K/yr
  • back acne body wash11K/yr
  • body acne wash8K/yr
  • q and a salicylic acid body wash6K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid Body Wash

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.1%of orders come back
“Smells horrible”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Salicylic Acid Body Wash questions

Answered from the same tracked data.