salicylic acid body wash
Worth a lookShows low returns (0.1%), but a deep review moat (4,880 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Market size
Good£341K£341K/yr · 382K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.90avg listing price — sweet spot $15–$100
Price range
Okay£5.11–£18.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,879.68avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, salicylic acid body wash is a £341K/yr Amazon United Kingdom market (382K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £297K–£396K
- units × avg price
- Launch success
- —
- 3 of 4 new (360d)
- Conversion rate
- 9.0%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 159 days
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
65
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
14%
- Q+A43%
- Chemist at Play23%
- CeraVe6%
- Cetaphil5%
- Naturium5%
- Be Bodywise4%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.2% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Q+A Salicylic Acid Body Wash (250ml) Sensitive Shower Gel Body Care Shower Gel with Green Tea Extract and BHA Gently Exfoliates Smoothes and Softens the skin
Q+A£5.114.5★1,668 rev
Chemist at Play 1% Salicylic Acid Body Wash | Clears Bacne & Body Acne | Exfoliating Body Wash for Back Chest & Bum Acne | Softens Skin | Sulphate Free | For Men & Women | 236ml
Chemist at Play£8.294.3★15,564 rev
Q+A Salicylic Acid Body Wash (250ml x 2) Sensitive Shower Gel Body Care Shower Gel with Green Tea Extract and BHA Gently Exfoliates Smoothes and Softens the skin
Q+A£9.204.7★57 rev
CeraVe SA Smoothing Cleanser for Dry Rough and Bumpy Skin 236ml
CeraVe£8.874.6★17,631 rev
Naturium The Perfector Salicylic Acid Body Wash Gentle & Smoothing Cleanser | 16.9 FL OZ / 500 ML
Naturium£15.024.4★119 rev
Newest
by launch date
LOréal Mens Shower Gel Men Expert Derma Control Anti-Blemish Body Wash 1L Pump Prevents Spots & Reduces Blemishes Dermatologically Tested for Sensitive Skin XXL Size
L’Oréal Paris men expert£8.015,272 rev
Q+A Salicylic Acid Body Wash (250ml x 2) Sensitive Shower Gel Body Care Shower Gel with Green Tea Extract and BHA Gently Exfoliates Smoothes and Softens the skin
Q+A£9.2057 rev
Q+A Salicylic Acid Body Wash and Salicylic Acid Smoothing Body Lotion Set (250ml x 2) Exfoliating Body Care Duo for Rough and Bumpy Skin
Q+A£11.9926 rev
BYOMA Blemish Clearing Body Wash (300ml) Soothes Hydrates and Reduces Post-Blemish Marks Gently Exfoliates with Salicylic Acid for Smooth Healthier Skin
BYOMA£11.2122 rev
Be Bodywise 1% Salicylic Acid Exfoliating Body Wash Shower Gel 250ml | Prevents Body Acne Bumpy skin & Deep cleanses | Suitable for All Skin Types.
Be Bodywise£10.978,258 rev
Trending
90-day click momentumLOréal Mens Shower Gel Men Expert Derma Control Anti-Blemish Body Wash 1L Pump Prevents Spots & Reduces Blemishes Dermatologically Tested for Sensitive Skin XXL Size
L’Oréal Paris men expert£8.014.8★
Be Bodywise 1% Salicylic Acid Exfoliating Body Wash Shower Gel 250ml | Prevents Body Acne Bumpy skin & Deep cleanses | Suitable for All Skin Types.
Be Bodywise£10.974.2★
Cetaphil Body Wash Acne Relief Body Wash with 2% Salicylic Acid to Eliminate Breakouts Gently Exfoliates and Provides 24H Dryness Relief 20 oz
Cetaphil£18.614.2★
Q+A Salicylic Acid Body Wash and Salicylic Acid Smoothing Body Lotion Set (250ml x 2) Exfoliating Body Care Duo for Rough and Bumpy Skin
Q+A£11.994.9★
Q+A Salicylic Acid Body Wash (250ml x 2) Sensitive Shower Gel Body Care Shower Gel with Green Tea Extract and BHA Gently Exfoliates Smoothes and Softens the skin
Q+A£9.204.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Doesn't have an overpowering fragrance which is nice”
“works well on my sensitive skin”
“My skin feels smoother”
“Good value for money”
“Great quality and the bottle size means you don't have to keep purchasing”
“Squeaky clean”
“It makes skin feel very smooth when dry”
“Very effective”
“no irritation so far”
“As advertised”
What buyers complain about
“Smells horrible”
“But, my skin is also somewhat sensitive”
“Waste of money”
“my back acne started disappearing”
“Does not do the job”
“it left my skin more dry”
“the salicylic acid wasn't effective as skin care”
“is super sensitive”
“No improvement”
“Hmm, thick and leaves a residue on skin”
Top return reasons
Common questions
- Is salicylic acid body wash profitable to sell on Amazon United Kingdom?
- The niche generates £341K/yr across 19 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +27.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the salicylic acid body wash niche?
- 11 brands and 65 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in salicylic acid body wash?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.1%.
- When does demand for salicylic acid body wash peak?
- Demand peaks in Apr–May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the salicylic acid body wash niche?
- Listings span £5.11–£18.61; the average listing price is £9.90 (sweet spot $15–$100). The average incumbent carries 4,880 reviews — the moat a new listing must climb.
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