Salicylic Acid
FailPrices span $2.43–$10.74, mostly outside the sweet spot, so Salicylic Acid is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £677K/yr810K searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 28 sellers
Flapen Score
Salicylic Acid against its category
The dotted line is the Beauty average. Past it, Salicylic Acid is stronger. Inside it, weaker.
Market
The Salicylic Acid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salicylic Acid 810K times last year and spent an estimated £677K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 810K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £677K a year.
- Searches, last 12 months
- 810K
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £677Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- salicylic acid601K searches a year
02 · Price
A sale here is worth £6.84.
Listings sell for £6.84 on average, from £2.43 to £10.74. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At £6.84 that is £68K to £86K a year per listing.
- Average price
- £6.84under the $15 to $100 sweet spot
- Price range
- £2.43–£10.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £68K–£86K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Face. It carries 11,861 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Face
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,861per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Salicylic Acid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Salicylic Acid 2% Solution Blemish-Fighting Serum for Blemish-Prone Skin 30ml
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 11,234
- Age
- 3y ago

Paulas Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 28,046
- Age
- 7y ago

Creightons Salicylic Acid Intense Serum 2% 30ml
- Price
- £2.70
- Rating
- 4.4/5
- Reviews
- 4,246
- Age
- 5y ago

CeraVe Blemish Control Cleanser for Blemish-Prone Oily Skin 236ml
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 33,734
- Age
- 3y ago

The Ordinary Salicylic Acid 2% Anhydrous Solution Gentle Exfoliating Serum for Blemish-Prone Skin and Uneven Texture 30ml
- Price
- £5.37
- Rating
- 4.4/5
- Reviews
- 3,043
- Age
- 4y ago
Trending
estimated 90-day click momentum
The Ordinary Salicylic Acid 0.5% Body Serum Exfoliating Treatment for Blemish-Prone Skin 240ml
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 627
- Age
- 1y ago

Paulas Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 28,046
- Age
- 7y ago

Creightons Salicylic Acid Exfoliating Tonic 200ml Reduces Blemishes Uneven Skin Tone & Texture | 1% Salicylic Acid & 1% Niacinamide | Dermatologically Tested Vegan & Cruelty-Free
- Price
- £2.43
- Rating
- 4.5/5
- Reviews
- 2,228
- Age
- 5y ago

The Ordinary Salicylic Acid 2% Solution Blemish-Fighting Serum for Blemish-Prone Skin 30ml
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 11,234
- Age
- 3y ago

Minimalist 2% Salicylic Acid Serum For Acne Blackheads & Open Pores | Reduces Excess Oil & Bumpy Texture | BHA Based Exfoliant for Acne Prone or Oily Skin Transparent 30 ml (Pack of 1)
- Price
- £8.84
- Rating
- 4.3/5
- Reviews
- 23,122
- Age
- 4y ago
Newest
by launch date
The Ordinary Salicylic Acid 0.5% Body Serum Exfoliating Treatment for Blemish-Prone Skin 240ml
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 627
- Age
- 1y ago

The Ordinary Salicylic Acid 2% Solution Blemish-Fighting Serum for Blemish-Prone Skin 30ml
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 11,234
- Age
- 3y ago

CeraVe Blemish Control Cleanser for Blemish-Prone Oily Skin 236ml
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 33,734
- Age
- 3y ago

Minimalist 2% Salicylic Acid Serum For Acne Blackheads & Open Pores | Reduces Excess Oil & Bumpy Texture | BHA Based Exfoliant for Acne Prone or Oily Skin Transparent 30 ml (Pack of 1)
- Price
- £8.84
- Rating
- 4.3/5
- Reviews
- 23,122
- Age
- 4y ago

The Ordinary Salicylic Acid 2% Anhydrous Solution Gentle Exfoliating Serum for Blemish-Prone Skin and Uneven Texture 30ml
- Price
- £5.37
- Rating
- 4.4/5
- Reviews
- 3,043
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
28
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- The Ordinary60%
- Creightons15%
- PAULA'S CHOICE13%
- CeraVe5%
- Minimalist3%
- The INKEY List3%
Demand
Salicylic Acid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Salicylic Acid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- salicylic acid601K/yr
- the ordinary salicylic acid59K/yr
- salicylic acid serum46K/yr
- ordinary salicylic acid29K/yr
- the ordinary salicylic acid 2% solution10K/yr
- 2% salicylic acid5K/yr
- salicylic acid ordinary8K/yr
- salicylic acid the ordinary8K/yr
- salicylic acid 2%5K/yr
- the ordinary salicylic acid 2%5K/yr
Reviews and returns
What reviews say buyers love and hate about Salicylic Acid
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salicylic Acid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









