Salicylic Acid
prices mostly outside the sweet spot ($2.43–$10.74) — Salicylic Acid doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Salicylic Acid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Salicylic Acid is a £677K/yr Amazon United Kingdom market (810K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.
Salicylic Acid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.2% over the last 90 days and 12.2% of searches end in a purchase.
£677K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 9 products
Top Salicylic Acid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Ordinary Salicylic Acid 2% Solution Blemish-Fighting Serum for Blemish-Prone Skin 30ml
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 11,234
- Age
- 3y ago
Paulas Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 28,046
- Age
- 7y ago
Creightons Salicylic Acid Intense Serum 2% 30ml
- Price
- £2.70
- Rating
- 4.4/5
- Reviews
- 4,246
- Age
- 5y ago
CeraVe Blemish Control Cleanser for Blemish-Prone Oily Skin 236ml
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 33,734
- Age
- 3y ago
The Ordinary Salicylic Acid 2% Anhydrous Solution Gentle Exfoliating Serum for Blemish-Prone Skin and Uneven Texture 30ml
- Price
- £5.37
- Rating
- 4.4/5
- Reviews
- 3,043
- Age
- 4y ago
Trending
90-day click momentum
The Ordinary Salicylic Acid 0.5% Body Serum Exfoliating Treatment for Blemish-Prone Skin 240ml
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 627
- Age
- 1y ago
Paulas Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 28,046
- Age
- 7y ago
Creightons Salicylic Acid Exfoliating Tonic 200ml Reduces Blemishes Uneven Skin Tone & Texture | 1% Salicylic Acid & 1% Niacinamide | Dermatologically Tested Vegan & Cruelty-Free
- Price
- £2.43
- Rating
- 4.5/5
- Reviews
- 2,228
- Age
- 5y ago
The Ordinary Salicylic Acid 2% Solution Blemish-Fighting Serum for Blemish-Prone Skin 30ml
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 11,234
- Age
- 3y ago
Minimalist 2% Salicylic Acid Serum For Acne Blackheads & Open Pores | Reduces Excess Oil & Bumpy Texture | BHA Based Exfoliant for Acne Prone or Oily Skin Transparent 30 ml (Pack of 1)
- Price
- £8.84
- Rating
- 4.3/5
- Reviews
- 23,122
- Age
- 4y ago
Newest
by launch dateThe Ordinary Salicylic Acid 0.5% Body Serum Exfoliating Treatment for Blemish-Prone Skin 240ml
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 627
- Age
- 1y ago
The Ordinary Salicylic Acid 2% Solution Blemish-Fighting Serum for Blemish-Prone Skin 30ml
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 11,234
- Age
- 3y ago
CeraVe Blemish Control Cleanser for Blemish-Prone Oily Skin 236ml
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 33,734
- Age
- 3y ago
Minimalist 2% Salicylic Acid Serum For Acne Blackheads & Open Pores | Reduces Excess Oil & Bumpy Texture | BHA Based Exfoliant for Acne Prone or Oily Skin Transparent 30 ml (Pack of 1)
- Price
- £8.84
- Rating
- 4.3/5
- Reviews
- 23,122
- Age
- 4y ago
The Ordinary Salicylic Acid 2% Anhydrous Solution Gentle Exfoliating Serum for Blemish-Prone Skin and Uneven Texture 30ml
- Price
- £5.37
- Rating
- 4.4/5
- Reviews
- 3,043
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
28
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- The Ordinary60%
- Creightons15%
- PAULA'S CHOICE13%
- CeraVe5%
- Minimalist3%
- The INKEY List3%
Salicylic Acid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Salicylic Acid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- salicylic acid601K/yr
- the ordinary salicylic acid59K/yr
- salicylic acid serum46K/yr
- ordinary salicylic acid29K/yr
- the ordinary salicylic acid 2% solution10K/yr
- 2% salicylic acid5K/yr
- salicylic acid ordinary8K/yr
- salicylic acid the ordinary8K/yr
- salicylic acid 2%5K/yr
- the ordinary salicylic acid 2%5K/yr
What reviews say buyers love and hate about Salicylic Acid
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Good quality, fast delivery, and works perfectly”
“Good for skin”
“Good Value For Money”
“Love this cleanser”
“feels so much smoother”
What buyers complain about
67% of reviews“Allergic reaction”
“Please note this is a 30ml bottle - its TINY”
“bit pricy”
“Made my skin worse”
“But, chemical smell”
Salicylic Acid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Salicylic Acid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
