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Salicylic Acid

Fail

Prices span $2.43–$10.74, mostly outside the sweet spot, so Salicylic Acid is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£677K/yr810K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
85%top-5 click share · 6 brands · 28 sellers

Flapen Score

Salicylic Acid against its category

The dotted line is the Beauty average. Past it, Salicylic Acid is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salicylic Acid 810K times last year and spent an estimated £677K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 810K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £677K a year.

Searches, last 12 months
810K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
12.2%
Market size, estimated
£677Ka year
Peak month
May1.4× the quietest month
Top search term
salicylic acid601K searches a year

02 · Price

A sale here is worth £6.84.

Listings sell for £6.84 on average, from £2.43 to £10.74. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At £6.84 that is £68K to £86K a year per listing.

Average price
£6.84under the $15 to $100 sweet spot
Price range
£2.43–£10.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
10,000–12,500
Revenue per listing a year
£68K–£86K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Face. It carries 11,861 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Face
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,861per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Salicylic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

28

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 215%
  • Brand 313%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Salicylic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Salicylic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salicylic acid601K/yr
  • the ordinary salicylic acid59K/yr
  • salicylic acid serum46K/yr
  • ordinary salicylic acid29K/yr
  • the ordinary salicylic acid 2% solution10K/yr
  • 2% salicylic acid5K/yr
  • salicylic acid ordinary8K/yr
  • salicylic acid the ordinary8K/yr
  • salicylic acid 2%5K/yr
  • the ordinary salicylic acid 2%5K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Salicylic Acid questions

Answered from the same tracked data.