Sales Clearance Free Delivery

Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £749K a year.

Searches, last 12 months

6.5M

Growth, 90 days vs prior 90

-28.4%

Conversion, latest week

0.8%

Market size, estimated

£749Ka year

Peak month

December84.9× the quietest month

Top search term

mens gifts2.6M searches a year

Listings sell for £14.70 on average, from £5.99 to £24.17. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 500 to 750 of them. At £14.70 that is £7K to £11K a year per listing.

Average price

£14.70under the $15 to $100 sweet spot

Price range

£5.99–£24.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

500–750

Revenue per listing a year

£7K–£11K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #188 within Bath & Body. It carries 11,877 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#188in Bath & Body

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,877per listing

Listings tracked

21

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months