sale
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.10–£29.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.83avg listing price — sweet spot $15–$100
Review moat
Bad13,517.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 1.2M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, sale is a £37K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
sale market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £53K–£71K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #636
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 71%
- Out of stock
- 7.3%
- Avg brand age
- 44 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
87
Top-5 brand share
53%
Top 20: 94%
Top-5 click share
41%
Top 20: 78%
Open market
42%
- Jmwedia16%
- BVEBJDX16%
- SINOPHANT9%
- RockDove6%
- DKNY6%
- Skechers5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.6×
Top sale search terms
- sale331K/yr
- sales clearance free delivery294K/yr
- clearance sale items197K/yr
- clearance107K/yr
- clearance sale71K/yr
- sale clearance131K/yr
- clearance sale items under 5 pounds38K/yr
- sale items25K/yr
- under 5 pounds clearance15K/yr
- under 10 pounds clearance12K/yr
Top sale products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 Pack Sports Bras for Women UK Sale Clearance Push Up Seamless Bra Wireless Ladies Full Coverage Bralette Workout Running Gym Crop Top Solid Color Yoga Bra Non Wired Comfy Bras for Fitness Jogging
BVEBJDX£7.274.1★138 rev
SINOPHANT High Waisted Leggings for Women Buttery Soft Elastic Opaque Tummy Control Leggings Plus Size Workout Gym Yoga(Black1 S-M)
SINOPHANT£6.384.4★101,492 rev
RockDove Womens Original Two-Tone Memory Foam Slipper Size 5/6 UK Women Eggplant
RockDove£12.224.5★43,620 rev
Skechers Womens Summits Artistry Chic Sneaker Gray Mesh Hot Pink Trim 4 UK
Skechers£29.754.6★33,697 rev
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£15.954.3★3,903 rev
Newest
by launch date5 Pack Sports Bras for Women UK Sale Clearance Push Up Seamless Bra Wireless Ladies Full Coverage Bralette Workout Running Gym Crop Top Solid Color Yoga Bra Non Wired Comfy Bras for Fitness Jogging
BVEBJDX£7.27138 rev
Womens Tops Ladies Tops 2025 Womens Summer Cotton Linen Cap Sleeve T-Shirt Button V Neck Tunic Top Fashion Baggy Solid Plain Casual Shirts Trendy Blouse
Yinguo£5.47663 rev
Dimond Cute Cat Earrings for Women 925 Sterling Silver Cute Cats Stud Earring for Womensale items of todays deals Mother+Day Gifts sales clearance women of warehouse clearance+sale
Jmwedia£2.1024 rev
amazon of pallets of for of sale Leaf Shape Bracelet clearance of outlet of warehouse of clearance of items of sale Simple Adjustable Bracelets amazon of return of pallets of for of sale of bulk
Jmwedia£2.49183 rev
amazon+outlet+clearance+sale+today Elegant Chinese Style Bracelet clearance+or+sale+items Lucky Hetian Jade Gold Bracelet Natural Double Layer Adjustable Classic Bracelet christmas+sales+clearance
Jmwedia£2.7320 rev
Trending
90-day click momentum
Amazon Essentials Mens Pullover Sweatshirt Hoodie (Available in Big & Tall) Forest Green S
Amazon Essentials£13.214.4★
Zeagoo Womens Casual Tunic Top Short Sleeve Floral Blouse Loose Spring Summer Round Neck T Shirt Stretch Shirts Turquoise Blue S
Zeagoo£12.864.5★
Leafigure 2 Pack Gym Leggings for Women High Waist Opaque Leggings with Pockets for Workout Sport Yoga Running Black XXL
Leafigure£10.744.3★
Under Armour Ua Mens Ua Gl Foundation Update Ss White / / Black XL
Under Armour£13.024.6★
Womens Tops Ladies Tops 2025 Womens Summer Cotton Linen Cap Sleeve T-Shirt Button V Neck Tunic Top Fashion Baggy Solid Plain Casual Shirts Trendy Blouse
Yinguo£5.474.2★
What buyers say about sale
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Good quality arrived ontime will Buy again”
“Lovely fit exactly as its advertised”
“Great value”
“So soft”
“Decent mascara”
“They are warm”
“As advertised”
“Very good material and very comfortable”
“Colours are good”
What buyers complain about
“Not fit for purpose”
“Poor quality”
“Doubt the material”
“Fell apart”
“Poor elastic band”
“you will have very visible underwear lines”
“Arrived quite dry”
“Way too uncomfortable”
“Too expensive”
“Very thin and see through”
Top return reasons
Common questions
- Is sale profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the sale niche?
- 26 brands and 87 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in sale?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.2%.
- When does demand for sale peak?
- Demand peaks in Jan–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the sale niche?
- Listings span £2.10–£29.75; the average listing price is £8.83 (sweet spot $15–$100). The average incumbent carries 13,517 reviews — the moat a new listing must climb.