Sale
FailBuyers convert on only 0.3% of searches, so Sale is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £37K/yr1.2M searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 41%top-5 click share · 26 brands · 87 sellers
Flapen Score
Sale against its category
The dotted line is the Beauty average. Past it, Sale is stronger. Inside it, weaker.
Market
The Sale market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sale 1.2M times last year and spent an estimated £37K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £37Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- sale331K searches a year
02 · Price
A sale here is worth £8.83.
Listings sell for £8.83 on average, from £2.10 to £29.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.83 that is £0 to £883 a year per listing.
- Average price
- £8.83under the $15 to $100 sweet spot
- Price range
- £2.10–£29.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£883
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #636 within Make-up. It carries 13,517 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 68%
- Out of stock, average day
- 7.3%
- Average rank
- #636in Make-up
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,517per listing
- Listings tracked
- 41
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Sale products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
87
Top-5 brand share
53%
Top 20: 94%
Top-5 click share
41%
Top 20: 78%
Open market
42%
- Brand 116%
- Brand 216%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Sale search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Sale search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sale331K/yr
- sales clearance free delivery294K/yr
- clearance sale items197K/yr
- clearance107K/yr
- clearance sale71K/yr
- sale clearance131K/yr
- clearance sale items under 5 pounds38K/yr
- sale items25K/yr
- under 5 pounds clearance15K/yr
- under 10 pounds clearance12K/yr
Reviews and returns
What reviews say buyers love and hate about Sale
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sale questions
Answered from the same tracked data.









