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russian cluster lashes

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 33Conversion 52Competition 83Returns 99Price range 27Avg price 22Brand share 90Review moat 67Quality gap 78

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good839.3

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Price range

Okay£3.18–£19.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.94

avg listing price — sweet spot $15–$100

Market size

Bad£47K

£47K/yr · 137K searches

According to Flapen's Amazon United Kingdom niche tracking, russian cluster lashes is a £47K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

russian cluster lashes market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
£40K–£48K
units × avg price
Conversion rate
4.3%
Avg BSR
#106
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
0.4%
Avg brand age
25 months
Avg seller age
175 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

49

Top-5 brand share

45%

Top 20: 80%

Top-5 click share

32%

Top 20: 65%

Open market

51%

  • Mavphnee15%
  • ALICE13%
  • Newcally7%
  • Sixstarhair5%
  • WENDY LASHES5%
  • Jsio4%

Demand

Weekly Amazon search volume, last 41 weeks — +6.6% search growth over the last 90 days.
7K5KOct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top russian cluster lashes search terms

  • natural lash clusters30K/yr
  • natural individual eyelashes10K/yr
  • thick cluster lashes11K/yr
  • natural eyelash clusters10K/yr
  • natural cluster lashes kit7K/yr
  • thick lash clusters7K/yr
  • wispy cluster lash kit5K/yr
  • cluster lashes natural kit4K/yr
  • fluffy cluster lashes kit6K/yr
  • cluster lashes kit natural5K/yr
All search terms

Top russian cluster lashes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£3K9%£4K12%£6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about russian cluster lashes

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality36%

“This lash kit is so good”

Quality-Overall10%

“Amazing quality”

Value For Money8%

“Good for the price”

Adhesion/Stickiness6%

“glue is great”

Ease Of Use6%

“Easy to Use”

Ease Of Application6%

“Easy to apply”

Weight Light3%

“Lightweight and pretty”

Comfort-Overall3%

“comfortable”

Durability3%

“So durable”

Soft Feel3%

“They are soft”

What buyers complain about

Adhesion/Stickiness22%

“glue does not work at all”

Eyelash Quality13%

“False eye lashes”

Moist/Dry10%

“completely dry”

Quality-Overall9%

“Falls apart bad quality”

Durability6%

“Falling apart”

Value For Money4%

“WASTE OF MONEY”

Ease Of Application3%

“Hard to apply”

Size-Overall2%

“Not fit for purpose”

Allergies2%

“they become itchy quickly”

Ease Of Use1%

“Couldnt use them”

Top return reasons

Adhesion/Stickiness34%
Quality-Overall14%
Eyelash Quality10%
Advertised Vs Actual Product7%
Size-Overall6%
Moist/Dry4%
Durability3%
Defective Material/Parts3%
Ease Of Use2%
Color2%

Common questions

Is russian cluster lashes profitable to sell on Amazon United Kingdom?
The niche generates £47K/yr across 64 tracked products. 18 of 24 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (57/100).
How competitive is the russian cluster lashes niche?
44 brands and 49 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in russian cluster lashes?
Top complaints mined from reviews: Adhesion/Stickiness, Eyelash Quality, Moist/Dry. The return rate is 0.2%.
What does it cost to enter the russian cluster lashes niche?
Listings span £3.18–£19.28; the average listing price is £7.94 (sweet spot $15–$100). The average incumbent carries 839 reviews — the moat a new listing must climb.