Rumi Wig

Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £401K a year.

Searches, last 12 months

518K

Growth, 90 days vs prior 90

-53.4%

Conversion, latest week

7.6%

Market size, estimated

£401Ka year

Top search term

rumi hair110K searches a year

Listings sell for £10.18 on average, from £4.63 to £20.34. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £10.18 that is £3K to £5K a year per listing.

Average price

£10.18under the $15 to $100 sweet spot

Price range

£4.63–£20.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #426 within Hair Extensions, Wigs & Accessories. It carries 108 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

28.1%

Average rank

#426in Hair Extensions, Wigs & Accessories

Average rating

3.71 starsAmazon United Kingdom average 4.36 stars

Average reviews

108per listing

Listings tracked

23

21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

3Amazon's first-year sales bar

Average brand age

13 months