Rumi Mascara for Older Women

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months

51K

Growth, 90 days vs prior 90

+21.2%

Conversion, latest week

9.5%

Market size, estimated

£84Ka year

Peak month

November1.7× the quietest month

Top search term

uk lash mascara21K searches a year

Listings sell for £17.26 on average, from £8.90 to £25.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £17.26 that is £9K to £13K a year per listing.

Average price

£17.26inside the $15 to $100 sweet spot

Price range

£8.90–£25.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

£9K–£13K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #62 within Make-up. It carries 536 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

88%

Out of stock, average day

6.0%

Average rank

#62in Make-up

Average rating

4.04 starsAmazon United Kingdom average 4.36 stars

Average reviews

536per listing

Listings tracked

8

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

61 months