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Round Hair Brush

Round Hair Brush shows low returns (1.0%), but soft demand (-18.1% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

Market size 52Growth 16Conversion 75Competition 72Returns 95Price range 31Avg price 22Brand share 69Review moat 44Quality gap 55
This niche Category average · 2,481 niches

Is Round Hair Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Round Hair Brush is a £311K/yr Amazon United Kingdom market (562K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 55/100.

Round Hair Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.1% over the last 90 days and 7.0% of searches end in a purchase.

£311K

revenue / yr

Units sold / yr40K
Search volume / yr-18.1%562K
Conversion rate7.0%
Avg price£7.85

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers24 · 34
Top-5 product click share42%
Open market36%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement71%
New entrants (1y)7· 2 succeeded
Avg rating4.4★
Avg reviews2,128

Top Round Hair Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£19K£28K£37K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

34

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

42%

Top 20: 83%

Open market

29%

  • AIMIKE29%
  • Manicare11%
  • BESTOOL10%
  • So Eco7%
  • SHINLEA7%
  • Brushworks7%

Round Hair Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume562KCVR7.0%Products38Brands24Top 5 Brands64%OOS Rate1.0%Rating4.4★Reviews2,128Avg BSR#243
13K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Round Hair Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • round brush129K/yr
  • round hair brush160K/yr
  • round brushes for blow drying62K/yr
  • round hair brush women blow dry31K/yr
  • barrel brush32K/yr
  • hair brush round20K/yr
  • round brushes hair18K/yr
  • roller brush16K/yr
  • round hairbrush for blow drying11K/yr
  • round hairbrush12K/yr

What reviews say buyers love and hate about Round Hair Brush

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Brush Quality21%

Amazing brush

Quality-Overall16%

Excellent product

Value For Money11%

Good for the money

Ease Of Use8%

Ease of use

Suitability Straight Hair6%

Great for straightening

What buyers complain about

67% of reviews
Suitability Short Hair18%

I have short hair

Size-Overall15%

huge

Hair Related8%

The Brush is not very good it get stuck in my hair

Quality-Overall7%

over priced for the quality

Durability7%

Broke after a month

Round Hair Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Suitability Short Hair
7%
3Suitability Long Hair
6%
4Hard Feel
5%
5Quality-Overall
5%

Common Round Hair Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Round Hair Brush 55/100 on Amazon United Kingdom — Worth a look. The niche generates £311K/yr across 38 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved -18.1% over the last 90 days.
Search demand for Round Hair Brush on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.