Is round hair brush profitable to sell on Amazon United Kingdom?

The niche generates £311K/yr across 38 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the round hair brush niche?

24 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in round hair brush?

Top complaints mined from reviews: Suitability Short Hair, Size-Overall, Hair Related. The return rate is 1.0%.

When does demand for round hair brush peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the round hair brush niche?

Listings span £3.05–£20.32; the average listing price is £7.85 (sweet spot $15–$100). The average incumbent carries 2,128 reviews — the moat a new listing must climb.

round hair brush

Worth a look

Shows low returns (1.0%), but soft demand (-18.1% this quarter) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£311K

£311K/yr · 562K searches

Review moat

Okay2,127.97

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£3.05–£20.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.85

avg listing price — sweet spot $15–$100

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, round hair brush is a £311K/yr Amazon United Kingdom market (562K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

round hair brush market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £236K–£314K; units × avg price
Conversion rate: 7.0%
Avg BSR: #243
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 1.0%
Avg brand age: 37 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

42%

Top 20: 83%

Open market

29%

AIMIKE29%
Manicare11%
BESTOOL10%
So Eco7%
SHINLEA7%
Brushworks7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top round hair brush search terms

round brush129K/yr -0.1%5.9% conv.
round hair brush160K/yr -41.5%6.0% conv.
round brushes for blow drying62K/yr -17.3%5.4% conv.
round hair brush women blow dry31K/yr +1.1%4.5% conv.
barrel brush32K/yr -20.8%3.6% conv.
hair brush round20K/yr -8.6%6.6% conv.
round brushes hair18K/yr -39.0%6.7% conv.
roller brush16K/yr -13.5%4.3% conv.
round hairbrush for blow drying11K/yr +54.4%4.7% conv.
round hairbrush12K/yr -5.3%6.2% conv.

All search terms

Top round hair brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AIMIKE Round Hair Brush Nano Thermal Ceramic & Ionic Tech Round Brush for blow drying with Boar Bristles Barrel Brush for Styling Curling Add Volume & Shine (61mm Barrel 32mm)

AIMIKE£10.454.6★14,489 rev

Manicare Radial Brush For Volume

Manicare£3.614.5★943 rev

AIMIKE Round Hair Brush Nano Thermal Ceramic & Ionic Tech Round Brush RoundBrushes for Blow Drying with Boar Bristles Barrel Brush for Styling Curling Add Volume & Shine (74mm Barrel 43mm)

AIMIKE£10.914.6★14,489 rev

AIMIKE Round Hair Brush Round Brush w/Nano Thermal Ceramic & Ionic Tech Blow Dry Hair Brush for Salon-like Styling at Home Maximum Volume and Shine No Pulling Barrel Brush (63mm Barrel 43mm)

AIMIKE£11.014.5★730 rev

Brushworks Radial Vent Brush - Medium

Brushworks£5.314.4★115 rev

Newest

by launch date

Round Curling Hair Brush - Professional Hair Styling Tool for Smooth Voluminous Curls & Waves

HengChen£5.336 rev

6mo ago

Round Hair Brush for Quick Blow Drying & Styling Curling & Smoothing for All Hair Types Add Volume Ergonomic Handle(Barrel 35mm)

Wemoralix£5.8112 rev

9mo ago

AIMIKE Round Hair Brush Round Brush w/Nano Thermal Ceramic & Ionic Tech Blow Dry Hair Brush for Salon-like Styling at Home Maximum Volume and Shine No Pulling Barrel Brush (63mm Barrel 43mm)

AIMIKE£11.01730 rev

11mo ago

AIMIKE Round Brush for Blow Out NaturaVol Medium Round Hair Brush for Fine Hair with Nano Thermal Ceramic Tech for Blow Drying & Styling Adds Volume & Smoothness (43mm Barrel 63mm Bristle)

AIMIKE£11.49583 rev

12mo ago

Round Hair Brush Hairdressing Round Curling Comb Adding Volume Shine Wet Dry Hairbrush Radial Hairbush Perfect For Combing Curling Hair Drying Styling & Straightening L 23cm x Dia 5cm (1Pc)

HIFSA£5.0060 rev

1y ago

What buyers say about round hair brush

What buyers praise and complain about, mined from review topics.

What buyers love

Brush Quality21%

“Amazing brush”

Quality-Overall16%

“Excellent product”

Value For Money11%

“Good for the money”

Ease Of Use8%

“Ease of use”

Suitability Straight Hair6%

“Great for straightening”

Hair Styling6%

“Great for styling”

Size-Overall5%

“Good size nice grip looking neatly value for money”

Advertised Vs Actual Product4%

“As advertised”

Weight Light3%

“Lightweight and easy to use”

Moist/Dry3%

“Blow dry perfect”

What buyers complain about

Suitability Short Hair18%

“I have short hair”

Size-Overall15%

“huge”

Hair Related8%

“The Brush is not very good it get stuck in my hair”

Quality-Overall7%

“over priced for the quality”

Durability7%

“Broke after a month”

Suitability Straight Hair3%

“Bristles were very hard so no good for my fine hair just wouldnt release so tangled my hair”

Damage/Burn Hair3%

“burnt my hair”

Heating3%

“The hairbrush melted under the heat of my hairstyling after 3 uses”

Value For Money2%

“over priced for the quality”

Weight Light2%

“No weight to it”

Top return reasons

Size-Overall53%

Suitability Short Hair7%

Suitability Long Hair6%

Hard Feel5%

Quality-Overall5%

Functionality-Overall3%

Damage/Burn Hair2%

Material Quality2%

Advertised Vs Actual Product2%

Hair Related1%

Common questions

Is round hair brush profitable to sell on Amazon United Kingdom?: The niche generates £311K/yr across 38 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the round hair brush niche?: 24 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in round hair brush?: Top complaints mined from reviews: Suitability Short Hair, Size-Overall, Hair Related. The return rate is 1.0%.
When does demand for round hair brush peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the round hair brush niche?: Listings span £3.05–£20.32; the average listing price is £7.85 (sweet spot $15–$100). The average incumbent carries 2,128 reviews — the moat a new listing must climb.