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Round Brush Set

Fail

Shoppers spend an estimated $20K a year here, so Round Brush Set is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£20K/yr45K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
47%top-5 click share · 14 brands · 19 sellers

Flapen Score

Round Brush Set against its category

The dotted line is the Beauty average. Past it, Round Brush Set is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Brush Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Round Brush Set 45K times last year and spent an estimated £20K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
2.6%
Market size, estimated
£20Ka year
Peak month
December2.4× the quietest month
Top search term
round brush set10K searches a year

02 · Price

A sale here is worth £16.91.

Listings sell for £16.91 on average, from £6.61 to £41.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.91 that is £0 to £2K a year per listing.

Average price
£16.91inside the $15 to $100 sweet spot
Price range
£6.61–£41.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #509 within Styling Tools. It carries 5,641 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
15.8%
Average rank
#509in Styling Tools
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,641per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Round Brush Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£791£2K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

19

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 85%

Open market

10%

  • Lily England50%
  • Aozzy29%
  • Littlecatch4%
  • Head Jog3%
  • Kobe3%
  • Blow Drying Brush2%
  • Open — no brand owns it (8 brands, 10%)

Demand

Round Brush Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Round Brush Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • round brush set10K/yr
  • lily england hair brush7K/yr
  • hairdressing brushes5K/yr
  • lily england7K/yr
  • professional hair brush set5K/yr
  • round hair brush set5K/yr
  • hairdressing brushes sets4K/yr
  • blow dry brush set3K/yr

Reviews and returns

What reviews say buyers love and hate about Round Brush Set

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brush Quality”
8%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“the quality of the brushes is a 2-3 at the most”
A buyer, on “Quality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Round Brush Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data