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42

round brush set

Skip it

A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 11Conversion 32Competition 64Returns 90Price range 76Avg price 80Brand share 28Review moat 24Quality gap 65

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great£16.91

avg listing price — sweet spot $15–$100

Price range

Great£6.61–£41.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,641.23

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-27.2%

90-day search growth — must beat 0% to launch

Market size

Bad£20K

£20K/yr · 45K searches

According to Flapen's Amazon United Kingdom niche tracking, round brush set is a £20K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

round brush set market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
£25K–£34K
units × avg price
Conversion rate
2.6%
Avg BSR
#509
Page quality
0%
Prime
97%
Sponsored
94%
Out of stock
15.8%
Avg brand age
44 months
Avg seller age
188 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

19

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

10%

  • Lily England50%
  • Aozzy29%
  • Littlecatch4%
  • Head Jog3%
  • Kobe3%
  • Blow Drying Brush2%
  • Open — no brand owns it (8 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -27.2% search growth over the last 90 days.
2K1KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top round brush set search terms

  • round brush set10K/yr
  • lily england hair brush7K/yr
  • hairdressing brushes5K/yr
  • lily england7K/yr
  • professional hair brush set5K/yr
  • round hair brush set5K/yr
  • hairdressing brushes sets4K/yr
  • blow dry brush set3K/yr
All search terms

Top round brush set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£7918%£2K12%£2K16%£3K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about round brush set

What buyers praise and complain about, mined from review topics.

What buyers love

Brush Quality23%

“Good set of brushes made well quality is good happy with them”

Quality-Overall17%

“very good quality happy with the brush”

Ease Of Use6%

“easy to use”

Value For Money6%

“reasonable price”

Color5%

“Nice colour”

Gifting Purpose4%

“Gift”

Weight Light4%

“lightweight”

Size-Overall4%

“Comfy fit well true to size”

Comfort-Overall3%

“Comfortable”

Soft Feel3%

“very soft and comfortable yo brush my hair”

What buyers complain about

Quality-Overall8%

“the quality of the brushes is a 2-3 at the most”

Value For Money8%

“A bit expensive”

Suitability Curly Hair7%

“This curling tong was too large for my short hair”

Grip6%

“they dont grip the hair”

Suitability Straight Hair5%

“Really spikey and the bristles arent even at all and really pull on the hair”

Hair Related5%

“if your hair is fine I would not buy”

Ease Of Use3%

“Cant use it at all”

Durability3%

“Broke after 2 months”

Color3%

“Style and colour awful”

Damage/Burn Hair3%

“Bristles melted when using with a hairdryer”

Top return reasons

Size-Overall16%
Functionality-Overall14%
Quality-Overall12%
Damage/Burn Hair6%
Color5%
Grip5%
Suitability Short Hair5%
Hard Feel4%
Advertised Vs Actual Product4%
Hair Curling3%

Common questions

Is round brush set profitable to sell on Amazon United Kingdom?
The niche generates £20K/yr across 35 tracked products. 90-day search growth is -27.2%. Flapen's verdict: Skip it (42/100).
How competitive is the round brush set niche?
14 brands and 19 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in round brush set?
Top complaints mined from reviews: Quality-Overall, Value For Money, Suitability Curly Hair. The return rate is 1.3%.
When does demand for round brush set peak?
Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the round brush set niche?
Listings span £6.61–£41.43; the average listing price is £16.91 (sweet spot $15–$100). The average incumbent carries 5,641 reviews — the moat a new listing must climb.