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Rosehip Oil

prices mostly outside the sweet spot ($3.96–$14.92) — Rosehip Oil doesn't clear our bar today.

Flapen Score

49
Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

Market size 49Growth 36Conversion 92Competition 34Returns 100Price range 0Avg price 21Brand share 60Review moat 21Quality gap 37
This niche Category average · 2,481 niches

Is Rosehip Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rosehip Oil is a £266K/yr Amazon United Kingdom market (311K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.

Rosehip Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.8% over the last 90 days and 11.3% of searches end in a purchase.

£266K

revenue / yr

Units sold / yr40K
Search volume / yr+8.8%311K
Conversion rate11.3%
Avg price£7.62

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers16 · 34
Top-5 product click share65%
Open market31%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement89%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews10,813

Top Rosehip Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£27K£53K£80K£107K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

34

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

25%

  • KANZY HAIR AND BEAUTY29%
  • The Ordinary15%
  • PraNaturals10%
  • PHATOIL9%
  • Natura Pur6%
  • Fushi6%

Rosehip Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume311KCVR11.3%Products18Brands16Top 5 Brands69%OOS Rate6.0%Rating4.5★Reviews10,813Avg BSR#114
8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Rosehip Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rosehip oil132K/yr
  • rosehip oil for face73K/yr
  • rosehip seed oil13K/yr
  • kishkin rosehip oil6K/yr
  • rosehip oil organic cold pressed9K/yr
  • organic rosehip oil15K/yr
  • rose hip oil15K/yr
  • rosehip oil organic18K/yr
  • rose hip oil for skin face9K/yr
  • rosehip seed oil organic cold pressed3K/yr

What reviews say buyers love and hate about Rosehip Oil

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall19%

This is a very lovely quality rosehip oil

Soft Feel11%

Smooth skin

Moist/Dry8%

helping to keep it hydrated

Value For Money7%

Good price

Smell7%

Beautiful fragrance

What buyers complain about

61% of reviews
Smell23%

Not a great smell

Allergies9%

Got tiny rash on my skin after the first bottle

Value For Money6%

Only 50mil so not very good value

Moist/Dry4%

made no difference to my dry skin it wasn't Moisturizing or Nourishing

Advertised Vs Actual Product4%

The one thing I didn't like was that the listing says this is organic

Rosehip Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
24%
2Leak-Proof
9%
3Advertised Vs Actual Product
9%
4Value For Money
8%
5Oily/Greasy
8%

Common Rosehip Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rosehip Oil 49/100 on Amazon United Kingdom — Skip it. The niche generates £266K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +8.8% over the last 90 days.
Search demand for Rosehip Oil on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.