rosehip oil
Skip itPrices mostly outside the sweet spot ($3.96–$14.92) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay£266K£266K/yr · 311K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,813.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.62avg listing price — sweet spot $15–$100
Price range
Bad£3.96–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rosehip oil is a £266K/yr Amazon United Kingdom market (311K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rosehip oil market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £229K–£305K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 6.0%
- Avg brand age
- 59 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
34
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
25%
- KANZY HAIR AND BEAUTY29%
- The Ordinary15%
- PraNaturals10%
- PHATOIL9%
- Natura Pur6%
- Fushi6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top rosehip oil search terms
- rosehip oil132K/yr
- rosehip oil for face73K/yr
- rosehip seed oil13K/yr
- kishkin rosehip oil6K/yr
- rosehip oil organic cold pressed9K/yr
- organic rosehip oil15K/yr
- rose hip oil15K/yr
- rosehip oil organic18K/yr
- rose hip oil for skin face9K/yr
- rosehip seed oil organic cold pressed3K/yr
Top rosehip oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kanzy Rosehip Oil for Face 120ml Rosehip Oil Cold Pressed Rose Hip Oil for Face 100% Pure Vegan Cruelty Free for Skin Hair Nails and Body for Nourishment Dryness Fine lines and Scars
KANZY HAIR AND BEAUTY£9.324.5★46,493 rev
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 30ml
The Ordinary£7.474.6★6,177 rev
PraNaturals Pure Cold-Pressed Rosehip Oil 50ml Anti-Ageing Facial Oil for Face Scars & Dark Spots Natural Retinol with Vitamin C & E Vegan & Cruelty-Free Sourced from France
PraNaturals£7.214.6★6,176 rev
PHATOIL Organic Rosehip Seed Oil 118ml 100% Pure Cold Pressed & USDA Certified Anti-Aging Rosehip Oil for Face Skin Hair & Nails
PHATOIL£7.434.5★862 rev
Rosehip Oil 50ml - 100% organic cold pressed vegan - Anti-aging Rose Hip Seed Oil for face skin body hair hands
Natura Pur£5.904.6★3,448 rev
Newest
by launch datePraNaturals Pure Cold-Pressed Rosehip Oil 50ml Anti-Ageing Facial Oil for Face Scars & Dark Spots Natural Retinol with Vitamin C & E Vegan & Cruelty-Free Sourced from France
PraNaturals£7.216,176 rev
AVD Organics Rosehip Oil for 120ml Cold Pressed Rose Hip Oil for Scalp Hair Nails & Body Organic Rosehip Oil with Lightweight Texture 100% Natural & Multi-Purpose Use (4.0 fl oz)
AVD ORGANICS£8.063,180 rev
PHATOIL Organic Rosehip Seed Oil 118ml 100% Pure Cold Pressed & USDA Certified Anti-Aging Rosehip Oil for Face Skin Hair & Nails
PHATOIL£7.43862 rev
Kanzy Rosehip Oil 10ml Cold Pressed - Plant-Based Face Oil for Skin Hair Nails & Body - Lightweight Carrier Oil in Glass Bottle for Daily Care
KANZY HAIR AND BEAUTY£4.6946,493 rev
Balance Active Formula Rose Nourishing Oil 30 ml. Facial Oils for Women | Deeply Moisturises & Strengthens Skin Barrier Fast-Absorbing Face Oil
Balance Active Formula£3.9649 rev
Trending
90-day click momentum
USDA Organic Rosehip Oil for Face 100% Pure | Natural Cold Pressed Unrefined Carrier Seed Oil for Skin Hair & Nails | Certified Organic (30ml) | Cliganic 90 Days Warranty
Cliganic£8.304.6★
PraNaturals Pure Cold-Pressed Rosehip Oil 50ml Anti-Ageing Facial Oil for Face Scars & Dark Spots Natural Retinol with Vitamin C & E Vegan & Cruelty-Free Sourced from France
PraNaturals£7.214.6★
AVD Organics Rosehip Oil for 120ml Cold Pressed Rose Hip Oil for Scalp Hair Nails & Body Organic Rosehip Oil with Lightweight Texture 100% Natural & Multi-Purpose Use (4.0 fl oz)
AVD ORGANICS£8.064.4★
Rosehip Oil 50ml - 100% organic cold pressed vegan - Anti-aging Rose Hip Seed Oil for face skin body hair hands
Natura Pur£5.904.6★
SVA Rosehip Seed Oil - 4 Fl Oz 100% Natural & Cold Pressed - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper
SVA ORGANICS£8.314.6★
What buyers say about rosehip oil
What buyers praise and complain about, mined from review topics.What buyers love
“This is a very lovely quality rosehip oil”
“Smooth skin”
“helping to keep it hydrated”
“Good price”
“Beautiful fragrance”
“Really helps with dry skin”
“Absorbs really well”
“my skin was completely happy with this oil”
“It helps to keep my skin feeling and looking great”
“Easy to use”
What buyers complain about
“Not a great smell”
“Got tiny rash on my skin after the first bottle”
“Only 50mil so not very good value”
“made no difference to my dry skin it wasn't Moisturizing or Nourishing”
“The one thing I didn't like was that the listing says this is organic”
“remained very greasy throughout”
“Skin doesnt agree unfortunately”
“can't open sealed bottle”
“cheap quality ingredients”
“Didn't work for me, I used this once and it made my whole face red and blotchy”
Top return reasons
Common questions
- Is rosehip oil profitable to sell on Amazon United Kingdom?
- The niche generates £266K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the rosehip oil niche?
- 16 brands and 34 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in rosehip oil?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.1%.
- When does demand for rosehip oil peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the rosehip oil niche?
- Listings span £3.96–£14.92; the average listing price is £7.62 (sweet spot $15–$100). The average incumbent carries 10,813 reviews — the moat a new listing must climb.