Skip to content

Rose Water

Maybe

An estimated 0.1% of orders come back. But prices span $1.88–$17.97, mostly outside the sweet spot, so Rose Water is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£190K/yr335K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
47%top-5 click share · 19 brands · 69 sellers

Flapen Score

Rose Water against its category

The dotted line is the Beauty average. Past it, Rose Water is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose Water 335K times last year and spent an estimated £190K. The top 5 brands take 58% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
7.1%
Market size, estimated
£190Ka year
Peak month
July1.3× the quietest month
Top search term
rose water167K searches a year

02 · Price

A sale here is worth £7.96.

Listings sell for £7.96 on average, from £1.88 to £17.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £7.96 that is £6K to £8K a year per listing.

Average price
£7.96under the $15 to $100 sweet spot
Price range
£1.88–£17.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #120 within Face. It carries 2,924 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
79%
Out of stock, average day
8.2%
Average rank
#120in Face
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,924per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Rose Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

69

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

34%

  • Brand 116%
  • Brand 215%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Rose Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rose Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose water167K/yr
  • rose water for face64K/yr
  • organic rose water19K/yr
  • rose water for hair19K/yr
  • rosewater17K/yr
  • rose water spray11K/yr
  • rosewater for face12K/yr
  • pure rose water8K/yr
  • rose water toner9K/yr
  • organic rose water for face4K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Water

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.1%of orders come back
“The smell is awful”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Rose Water questions

Answered from the same tracked data.