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Rose Perfume

Fail

The top 5 brands take 100% of clicks, so Rose Perfume is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£55K/yr61K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
50%top-5 click share · 4 brands · 51 sellers

Flapen Score

Rose Perfume against its category

The dotted line is the Beauty average. Past it, Rose Perfume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Perfume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose Perfume 61K times last year and spent an estimated £55K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
13.2%
Market size, estimated
£55Ka year
Peak month
December1.8× the quietest month
Top search term
yardley talcum powder for women34K searches a year

02 · Price

A sale here is worth £6.83.

Listings sell for £6.83 on average, from £5.04 to £10.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.83 that is £2K to £3K a year per listing.

Average price
£6.83under the $15 to $100 sweet spot
Price range
£5.04–£10.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #59 within Body. It carries 2,355 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#59in Body
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,355per listing
Listings tracked
18

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Rose Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 24%
  • Brand 31%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Rose Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Rose Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yardley talcum powder for women34K/yr
  • yardley talcum powder16K/yr
  • yardley talc7K/yr
  • yardley powder5K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Perfume

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
0.4%of orders come back
“Doesnt smell very strong”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rose Perfume questions

Answered from the same tracked data.