How competitive is the Rose Perfume niche on Amazon United Kingdom?

4 brands and 51 sellers compete in Rose Perfume on Amazon United Kingdom. The top 5 Rose Perfume products take 50% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Rose Perfume?

Rose Perfume buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Rose Perfume niche?

Rose Perfume sells for £6.83 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.04–£10.42. The average incumbent carries 2,355 reviews — the moat a new listing must climb.

Rose Perfume

brand-locked demand (top 5 brands take 100% of clicks) — Rose Perfume doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

This niche Category average · 2,481 niches

Is Rose Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rose Perfume is a £55K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Rose Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.6% over the last 90 days and 13.2% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr10K

Search volume / yr+4.6%61K

Conversion rate13.2%

Avg price£6.83

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 51

Top-5 product click share50%

Open market0%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Rose Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yardley English Rose Perfumed Talc - 250 g

Price: £7.19
Rating: 4.5/5
Reviews: 2,088
Age: 8y ago

Yardley London English Lavender Perfumed Body Powder Talcum Powder for Women to Help with Odour Control & Chafing English Lavender Dusting Powder Vegan & Cruelty Free 200g

Price: £7.61
Rating: 4.6/5
Reviews: 592
Age: 2y ago

Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients

Price: £10.42
Rating: 4.5/5
Reviews: 36
Age: 10mo ago

Yardley London English Rose Perfumed Body Powder 200g Refreshing Talcum Powder with Classic Floral Fragrance

Price: £7.33
Rating: 4.6/5
Reviews: 596
Age: 2y ago

Yardley London Jasmine Perfumed Talcum Powder - 250 g. 8.8 oz Deodorizing Talc

Price: £6.70
Rating: 4.4/5
Reviews: 8,183
Age: 12y ago

Newest

by launch date

Yardley London Perfumed Talcum Powder Unique Combo | Morning Dew & English Rose 100g x 2

Price: £7.83
Rating: 5.0/5
Reviews: 2
Age: 1mo ago

English Lavender Perfumed Talc 100g by MH

Price: £5.88
Rating: 3.9/5
Reviews: 17
Age: 9mo ago

Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients

Price: £10.42
Rating: 4.5/5
Reviews: 36
Age: 10mo ago

Yardley London Morning Dew Perfumed Talc 100g - India

Price: £5.39
Rating: 4.5/5
Reviews: 181
Age: 11mo ago

Yardley London Lace Satin Perfumed Talc 100g

Price: £5.47
Rating: 4.3/5
Reviews: 180
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

Yardley94%
Generic4%
R-NEU1%
NM SELECT1%
Open — no brand owns it (0%)

Rose Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR13.2%Products18Brands4Top 5 Brands100%OOS Rate3.7%Rating4.4★Reviews2,355Avg BSR#59

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Rose Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

yardley talcum powder for women34K/yr +0.0%13.5% conv.
yardley talcum powder16K/yr +25.3%11.6% conv.
yardley talc7K/yr -13.6%9.7% conv.
yardley powder5K/yr +10.7%9.1% conv.

What reviews say buyers love and hate about Rose Perfume

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Smell65%

“Delightful fragrance”

Quality-Overall11%

“Good quality powder with nice perfume”

Advertised Vs Actual Product6%

“As described”

Gifting Purpose4%

“Gifts”

Freshness2%

“Feeling Fresh”

What buyers complain about

73% of reviews

Smell26%

“Doesnt smell very strong”

Size-Overall14%

“Thought it was bigger than it was thought it was expensive”

Value For Money6%

“Is expensive”

Ease Of Cleaning4%

“Messy”

Stain Resistance4%

“Stains”

Rose Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

26%

2Leak-Proof

24%

3Value For Money

12%

4Size-Overall

5Ease Of Cleaning

Common Rose Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rose Perfume 43/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 18 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +4.6% over the last 90 days.