Is rose perfume profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 18 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (43/100).

How competitive is the rose perfume niche?

4 brands and 51 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rose perfume?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.

When does demand for rose perfume peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the rose perfume niche?

Listings span £5.04–£10.42; the average listing price is £6.83 (sweet spot $15–$100). The average incumbent carries 2,355 reviews — the moat a new listing must climb.

rose perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,355.06

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.83

avg listing price — sweet spot $15–$100

Market size

Bad£55K

£55K/yr · 61K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£5.04–£10.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, rose perfume is a £55K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

rose perfume market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £55K–£68K; units × avg price
Conversion rate: 13.2%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 3.7%
Avg brand age: 63 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

Yardley94%
Generic4%
R-NEU1%
NM SELECT1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top rose perfume search terms

yardley talcum powder for women34K/yr +0.0%13.5% conv.
yardley talcum powder16K/yr +25.3%11.6% conv.
yardley talc7K/yr -13.6%9.7% conv.
yardley powder5K/yr +10.7%9.1% conv.

All search terms

Top rose perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yardley English Rose Perfumed Talc - 250 g

Yardley£7.194.5★2,088 rev

Yardley London English Lavender Perfumed Body Powder Talcum Powder for Women to Help with Odour Control & Chafing English Lavender Dusting Powder Vegan & Cruelty Free 200g

Yardley£7.614.6★592 rev

Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients

Yardley£10.424.5★36 rev

Yardley London English Rose Perfumed Body Powder 200g Refreshing Talcum Powder with Classic Floral Fragrance

Yardley£7.334.6★596 rev

Yardley London Jasmine Perfumed Talcum Powder - 250 g. 8.8 oz Deodorizing Talc

Yardley£6.704.4★8,183 rev

Newest

by launch date

Yardley London Perfumed Talcum Powder Unique Combo | Morning Dew & English Rose 100g x 2

NM SELECT£7.832 rev

1mo ago

English Lavender Perfumed Talc 100g by MH

Generic£5.8817 rev

9mo ago

Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients

Yardley£10.4236 rev

10mo ago

Yardley London Morning Dew Perfumed Talc 100g - India

Yardley£5.39181 rev

11mo ago

Yardley London Lace Satin Perfumed Talc 100g

Yardley£5.47180 rev

11mo ago

What buyers say about rose perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell65%

“Delightful fragrance”

Quality-Overall11%

“Good quality powder with nice perfume”

Advertised Vs Actual Product6%

“As described”

Gifting Purpose4%

“Gifts”

Freshness2%

“Feeling Fresh”

Value For Money2%

“Good value for money”

Ease Of Use1%

“Nice to use”

Ingredients-Overall1%

“Thanks very much I used the Yardley powder very good”

Soft Feel1%

“Smooth and feels good”

Efficiency1%

“What can be said about talcum powder it does the job”

What buyers complain about

Smell26%

“Doesnt smell very strong”

Size-Overall14%

“Thought it was bigger than it was thought it was expensive”

Value For Money6%

“Is expensive”

Ease Of Cleaning4%

“Messy”

Stain Resistance4%

“Stains”

Product Condition4%

“Received a busted can had to return”

Leak-Proof4%

“First time this happened product was leaking”

Defective Material/Parts4%

“I can't get any powder out of the opening as the opening is faulty”

Quality-Overall3%

“Not very good as it very hard to get out of tin”

Stale/Rotten/Spoiled2%

“Rubbish”

Top return reasons

Smell26%

Leak-Proof24%

Value For Money12%

Size-Overall9%

Ease Of Cleaning7%

Product Condition5%