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Rose Oil for Face

a concentrated shelf (top 5 take 100% of clicks) — Rose Oil for Face doesn't clear our bar today.

Flapen Score

30
Skip it

Ranks 2,429 of 2,481 Beauty niches · −17 vs the category median of 47

Market size 14Growth 19Conversion 100Competition 0Returns 100Price range 0Avg price 20Brand share 0Review moat 20Quality gap 33
This niche Category average · 2,481 niches

Is Rose Oil for Face profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rose Oil for Face is a £54K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Rose Oil for Face: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.3% over the last 90 days and 20.0% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr8K
Search volume / yr-11.3%38K
Conversion rate20.0%
Avg price£7.22

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 6
Top-5 product click share100%
Open market0%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews13,253

Top Rose Oil for Face products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • The Ordinary84%
  • RoongDuuDll6%
  • KANZY HAIR AND BEAUTY6%
  • Generic4%

Rose Oil for Face demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR20.0%Products4Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews13,253Avg BSR#88
700500May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Top Rose Oil for Face search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • the ordinary rosehip oil13K/yr
  • rose oil for face14K/yr
  • the ordinary rosehip oil for face3K/yr
  • rose face oil4K/yr
  • rosehip oil the ordinary3K/yr

What reviews say buyers love and hate about Rose Oil for Face

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall20%

Excellent product

Soft Feel11%

Nice and smooth

Moist/Dry9%

moisturises the skin effectively

Smell9%

pleasant smell

Value For Money7%

Great value

What buyers complain about

62% of reviews
Smell25%

overpowering scent

Suitability Dry Skin6%

Skin doesnt agree unfortunately

Symptom Reduction6%

saw no improvement

Oily/Greasy6%

Face oil

Quality-Overall4%

cheap quality ingredients

Rose Oil for Face return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
67%
2Strength
33%

Common Rose Oil for Face questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rose Oil for Face 30/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 4 tracked products. Search demand moved -11.3% over the last 90 days.
Rose Oil for Face buyers on Amazon United Kingdom complain most about Smell, Suitability Dry Skin, Symptom Reduction, the themes mined from the niche's reviews. Its return rate is 0.0%.