rose face cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£212K£212K/yr · 355K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,224.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.23avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.49–£9.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rose face cream is a £212K/yr Amazon United Kingdom market (355K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rose face cream market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £169K–£212K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
170
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- NIVEA96%
- NIVEA MEN4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 42 weeks — -2.3% search growth over the last 90 days.Top rose face cream search terms
- nivea face cream245K/yr
- nivea face moisturiser17K/yr
- nivea rose care17K/yr
- nivea face12K/yr
- nivea rose13K/yr
- nivea cream face12K/yr
- nivia face creams6K/yr
- nivea moisturiser face16K/yr
- nivea face cream women8K/yr
- face cream nivea6K/yr
Top rose face cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA Creme Tin (400ml) Moisturising Cream Provides Intensive Protective Care for Soft and Supple Skin Ideal for Daily Use as a Face Hand or Body Cream
NIVEA£4.174.7★9,933 rev
NIVEA Soft Moisturising Cream (500ml) 48H Face Moisturiser for Face Body and Hands with Vitamin E and Jojoba Oil Hand Lotion Moisturises Deeply Vegan Formula Day Cream
NIVEA£4.524.7★14,644 rev
NIVEA Soft Moisturising Cream (75ml) 48H Moisturising Cream for Face Body and Hands with Vitamin E and Jojoba Oil Hand Lotion Moisturises Deeply Vegan Formula Day Moisturiser
NIVEA£1.494.7★2,462 rev
NIVEA Refreshing Day Face Cream SPF 15 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin
NIVEA£1.994.6★3,446 rev
NIVEA Refreshing Day Face Cream SPF 30 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin
NIVEA£2.124.6★801 rev
Newest
by launch date
NIVEA Creme Tube (100ml) Moisturising Cream Provides Intensive Protective Care for Soft and Supple Skin Ideal for Daily Use as a Face Hand or Body Cream
NIVEA£1.81328 rev
NIVEA Refreshing Day Face Cream SPF 30 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin
NIVEA£2.12801 rev
NIVEA Cellular Luminous 630 Anti Dark-Spot Daily UV Fluid Face SPF 50 (40ml) Protects From Dark-Spots Hyperpigmentation and Photoageing Face Moisturiser with Hyaluronic Acid and Vitamin E
NIVEA£9.491,992 rev
NIVEA Rose Care Moisturising Gel Cream (50 ml) Hydrating Gel Face Cream with Rose Water and Hyaluronic Acid 72H Moisture Formula Moisturiser for Soft and Radiant Skin
NIVEA£2.354,407 rev
NIVEA Cellular Expert Lift Anti-Age Day Cream SPF30 (50ml) Anti Wrinkle Face Cream with Pure Bakuchiol and Two Types of Hyaluronic Acid SPF Face Moisturiser
NIVEA£8.58775 rev
Trending
90-day click momentum
NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin
NIVEA£6.304.6★
NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Day Cream SPF15 (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Reduces Wrinkles and Firms Skin Dry Skin Face Moisturiser
NIVEA£6.024.6★
NIVEA Refreshing Day Face Cream SPF 30 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin
NIVEA£2.124.6★
NIVEA Soft Moisturising Cream (75ml) 48H Moisturising Cream for Face Body and Hands with Vitamin E and Jojoba Oil Hand Lotion Moisturises Deeply Vegan Formula Day Moisturiser
NIVEA£1.494.7★
NIVEA Sensitive Day Cream (50 ml) Face Cream and Moisturiser with SPF 15 for Sensitive Skin Summer Skin Care Essentials Sensitive Moisturising Cream
NIVEA£3.104.5★
What buyers say about rose face cream
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable price”
“Great for dry heels”
“Good quality as expected from Nivea”
“Soft hands”
“Nice smell”
“it suits my sensitive skin”
“Works well for dry skin on various areas of my body”
“As advertised”
“Absorbs really well”
“Fits perfectly into my bag”
What buyers complain about
“My skin feels dry”
“The cream is thick”
“gives a burning sensation”
“Lovely product - not for dry skin”
“Felt greasy”
“wrinkles as advertised”
“strong scent”
“Much bigger than I expected”
“Didn't absorb”
“sign, saying it could cause burning sensation to skin and make your skin bright red and has a terrible burning effect”
Top return reasons
Common questions
- Is rose face cream profitable to sell on Amazon United Kingdom?
- The niche generates £212K/yr across 18 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the rose face cream niche?
- 2 brands and 170 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rose face cream?
- Top complaints mined from reviews: Moist/Dry, Thickness, Allergies. The return rate is 0.0%.
- What does it cost to enter the rose face cream niche?
- Listings span £1.49–£9.49; the average listing price is £4.23 (sweet spot $15–$100). The average incumbent carries 6,224 reviews — the moat a new listing must climb.