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Rose Face Cream

brand-locked demand (top 5 brands take 100% of clicks) — Rose Face Cream doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

Market size 41Growth 24Conversion 96Competition 40Returns 100Price range 0Avg price 12Brand share 0Review moat 24Quality gap 24
This niche Category average · 2,481 niches

Is Rose Face Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rose Face Cream is a £212K/yr Amazon United Kingdom market (355K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Rose Face Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.3% over the last 90 days and 14.1% of searches end in a purchase.

£212K

revenue / yr

Units sold / yr50K
Search volume / yr-2.3%355K
Conversion rate14.1%
Avg price£4.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 170
Top-5 product click share61%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement89%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews6,224

Top Rose Face Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£21K£32K£42K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

170

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • NIVEA96%
  • NIVEA MEN4%
  • Open — no brand owns it (0%)

Rose Face Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume355KCVR14.1%Products18Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews6,224Avg BSR#35
10K6KSpike '25Black Friday '25Sep '25Nov '25Jan '26Feb '26Apr '26May '26

Top Rose Face Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nivea face cream245K/yr
  • nivea face moisturiser17K/yr
  • nivea rose care17K/yr
  • nivea face12K/yr
  • nivea rose13K/yr
  • nivea cream face12K/yr
  • nivia face creams6K/yr
  • nivea moisturiser face16K/yr
  • nivea face cream women8K/yr
  • face cream nivea6K/yr

What reviews say buyers love and hate about Rose Face Cream

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Value For Money18%

Affordable price

Moist/Dry17%

Great for dry heels

Quality-Overall10%

Good quality as expected from Nivea

Soft Feel8%

Soft hands

Smell8%

Nice smell

What buyers complain about

46% of reviews
Moist/Dry7%

My skin feels dry

Thickness7%

The cream is thick

Allergies6%

gives a burning sensation

Suitability Dry Skin6%

Lovely product - not for dry skin

Oily/Greasy4%

Felt greasy

Rose Face Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Wrinkles
13%
2Suitability Dry Skin
13%
3Functionality-Overall
13%
4Contamination
13%
5Moist/Dry
13%

Common Rose Face Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rose Face Cream 40/100 on Amazon United Kingdom — Skip it. The niche generates £212K/yr across 18 tracked products. Search demand moved -2.3% over the last 90 days.
Rose Face Cream buyers on Amazon United Kingdom complain most about Moist/Dry, Thickness, Allergies, the themes mined from the niche's reviews. Its return rate is 0.0%.