Root Touch Up
Root Touch Up shows low returns (0.1%), but prices mostly outside the sweet spot ($2.77–$16.74) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Root Touch Up profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Root Touch Up is a £434K/yr Amazon United Kingdom market (591K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 53/100.
Root Touch Up: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.3% over the last 90 days and 9.5% of searches end in a purchase.
£434K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 30 products
Top Root Touch Up products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Clairol Root Touch-Up Permanent Hair Dye 5 Medium Brown
- Price
- £4.56
- Rating
- 4.5/5
- Reviews
- 7,876
- Age
- 8y ago
Clairol Root Touch-Up Permanent Hair Dye 4 Dark Brown (Packing May Vary)
- Price
- £4.58
- Rating
- 4.5/5
- Reviews
- 7,876
- Age
- 8y ago
LOréal Paris Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 23,948
- Age
- 10y ago
LOréal Paris Dark Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
- Price
- £5.78
- Rating
- 4.4/5
- Reviews
- 23,948
- Age
- 10y ago
Clairol Root Touch-Up Permanent Hair Dye 6 Light Brown
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 8y ago
Trending
90-day click momentum
LOréal Paris Magic Retouch Instant Root Spray Black 2. Provides flawless coverage for grey regrowth in 3 seconds. The 75ml Black 2 shade offers a quick easy natural-looking solution for roots.
- Price
- £6.55
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 4y ago
Jerome Russell Root Color Wand in MEDIUM BROWN | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
- Price
- £5.39
- Rating
- 3.4/5
- Reviews
- 161
- Age
- 1y ago
COLOR WOW Root Cover Up Medium Brown Instant Root Touch Up Powder for Grey Coverage Highlight Blending and Fuller-Looking Hairlines | Award-Winning Water & Sweat Resistant
- Price
- £16.64
- Rating
- 4.4/5
- Reviews
- 5,739
- Age
- 12y ago
LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml
- Price
- £5.80
- Rating
- 4.3/5
- Reviews
- 17,615
- Age
- 10y ago
Clairol Root Touch-Up Permanent Hair Dye 8 Medium Blonde
- Price
- £4.75
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 8y ago
Newest
by launch dateJerome Russell Root Color Wand in MEDIUM BROWN | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
- Price
- £5.39
- Rating
- 3.4/5
- Reviews
- 161
- Age
- 1y ago
LOPHE Instantly Hairline Powder & Root Touch Up Waterproof & Windproof Hair Concealer for Receding Hairlines Professional Shadow Powder with Mirror & Puff Dark Coffee
- Price
- £4.82
- Rating
- 4.0/5
- Reviews
- 2,041
- Age
- 2y ago
MIFELOY Root Touch Up Powder Cover Up Hair Color for Grays Root Coverage for Women Men Roots Concealer for Beard Line Eyebrow Instantly Shadow Powder for Thinning Grey Hairline Dark Brown
- Price
- £6.03
- Rating
- 4.2/5
- Reviews
- 512
- Age
- 3y ago
LOréal Paris Magic Retouch Instant Root Spray Dark Brown 4. Delivers flawless coverage for grey regrowth in 3 sec. 75ml Dark Brown 4 shade provides a quick easy natural-looking solution for roots.
- Price
- £6.33
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 4y ago
LOréal Paris Magic Retouch Instant Root Spray Light Brown 6. Gives flawless coverage for grey regrowth in 3 seconds. This 75ml spray offers quick easy and natural-looking root touch-up.
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
112
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
6%
- Clairol41%
- L'Oreal Paris24%
- ROOT PERFECT10%
- Boldify7%
- COLOR WOW7%
- Jerome Russell5%
- Open — no brand owns it (3 brands, 6%)
Root Touch Up demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Root Touch Up search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- root touch up326K/yr
- clairol root touch up48K/yr
- grey hair cover up39K/yr
- hair root colour touch up30K/yr
- root cover up20K/yr
- grey coverage touch up11K/yr
- root touch up dark brown11K/yr
- roots touch up12K/yr
- hair touch up roots11K/yr
- dark brown root touch up9K/yr
What reviews say buyers love and hate about Root Touch Up
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Product Colur Wow is excellent always covers up regrowth very well”
“Easy to use”
“perfect application”
“Colour is great”
“Does what it says”
What buyers complain about
63% of reviews“Colour wrong”
“Waste of money”
“Not very good coverage”
“Not good for my grey hair line :”
“Not fit for purpose”
Root Touch Up return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Root Touch Up questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
