root touch up
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.77–$16.74) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good£434K£434K/yr · 591K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Review moat
Bad9,088.47avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.74avg listing price — sweet spot $15–$100
Price range
Bad£2.77–£16.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, root touch up is a £434K/yr Amazon United Kingdom market (591K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
root touch up market data
- Units sold / yr
- 50K–60K
- avg 1,250–1,500/product
- Revenue / yr
- £387K–£464K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
112
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
6%
- Clairol41%
- L'Oreal Paris24%
- ROOT PERFECT10%
- Boldify7%
- COLOR WOW7%
- Jerome Russell5%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top root touch up search terms
- root touch up326K/yr
- clairol root touch up48K/yr
- grey hair cover up39K/yr
- hair root colour touch up30K/yr
- root cover up20K/yr
- grey coverage touch up11K/yr
- root touch up dark brown11K/yr
- roots touch up12K/yr
- hair touch up roots11K/yr
- dark brown root touch up9K/yr
Top root touch up products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clairol Root Touch-Up Permanent Hair Dye 5 Medium Brown
Clairol£4.564.5★7,876 rev
Clairol Root Touch-Up Permanent Hair Dye 4 Dark Brown (Packing May Vary)
Clairol£4.584.5★7,876 rev
LOréal Paris Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
L'Oreal Paris£5.754.4★23,948 rev
LOréal Paris Dark Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
L'Oreal Paris£5.784.4★23,948 rev
Clairol Root Touch-Up Permanent Hair Dye 6 Light Brown
Clairol£4.694.6★1,488 rev
Newest
by launch date
Jerome Russell Root Color Wand in MEDIUM BROWN | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
Jerome Russell£5.39161 rev
LOPHE Instantly Hairline Powder & Root Touch Up Waterproof & Windproof Hair Concealer for Receding Hairlines Professional Shadow Powder with Mirror & Puff Dark Coffee
LOPHE£4.822,041 rev
MIFELOY Root Touch Up Powder Cover Up Hair Color for Grays Root Coverage for Women Men Roots Concealer for Beard Line Eyebrow Instantly Shadow Powder for Thinning Grey Hairline Dark Brown
Mifeloy£6.03512 rev
LOréal Paris Magic Retouch Instant Root Spray Dark Brown 4. Delivers flawless coverage for grey regrowth in 3 sec. 75ml Dark Brown 4 shade provides a quick easy natural-looking solution for roots.
L'Oreal Paris£6.33256 rev
LOréal Paris Magic Retouch Instant Root Spray Light Brown 6. Gives flawless coverage for grey regrowth in 3 seconds. This 75ml spray offers quick easy and natural-looking root touch-up.
L'Oreal Paris£7.38101 rev
Trending
90-day click momentum
LOréal Paris Magic Retouch Instant Root Spray Black 2. Provides flawless coverage for grey regrowth in 3 seconds. The 75ml Black 2 shade offers a quick easy natural-looking solution for roots.
L'Oreal Paris£6.554.3★
Jerome Russell Root Color Wand in MEDIUM BROWN | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
Jerome Russell£5.393.4★
COLOR WOW Root Cover Up Medium Brown Instant Root Touch Up Powder for Grey Coverage Highlight Blending and Fuller-Looking Hairlines | Award-Winning Water & Sweat Resistant
COLOR WOW£16.644.4★
LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml
L'Oreal Paris£5.804.3★
Clairol Root Touch-Up Permanent Hair Dye 8 Medium Blonde
Clairol£4.754.6★
What buyers say about root touch up
What buyers praise and complain about, mined from review topics.What buyers love
“Product Colur Wow is excellent always covers up regrowth very well”
“Easy to use”
“perfect application”
“Colour is great”
“Does what it says”
“Covers well”
“Worth it”
“Hair colour”
“does the job”
“lasts all day”
What buyers complain about
“Colour wrong”
“Waste of money”
“Not very good coverage”
“Not good for my grey hair line :”
“Not fit for purpose”
“became itchy immediately”
“Didn't work”
“have been struggling with a receding hairline with thin hair for about 3 years now”
“Poor quality product”
“Results dont last”
Top return reasons
Common questions
- Is root touch up profitable to sell on Amazon United Kingdom?
- The niche generates £434K/yr across 30 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the root touch up niche?
- 9 brands and 112 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in root touch up?
- Top complaints mined from reviews: Color, Value For Money, Coverage. The return rate is 0.1%.
- When does demand for root touch up peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the root touch up niche?
- Listings span £2.77–£16.74; the average listing price is £7.74 (sweet spot $15–$100). The average incumbent carries 9,088 reviews — the moat a new listing must climb.