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Root Spray

brand-locked demand (top 5 brands take 100% of clicks) — Root Spray doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

Market size 35Growth 18Conversion 91Competition 18Returns 100Price range 0Avg price 14Brand share 0Review moat 22Quality gap 76
This niche Category average · 2,481 niches

Is Root Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Root Spray is a £170K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 39/100.

Root Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.8% over the last 90 days and 11.1% of searches end in a purchase.

£170K

revenue / yr

Units sold / yr40K
Search volume / yr-13.8%294K
Conversion rate11.1%
Avg price£5.20

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 71
Top-5 product click share78%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews10,095

Top Root Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£17K£34K£51K£68K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • L'Oreal Paris77%
  • ROOT PERFECT21%
  • Jerome Russell3%

Root Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume294KCVR11.1%Products12Brands3Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews10,095Avg BSR#7
9K7KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.2×

Top Root Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • root spray46K/yr
  • root touch up spray52K/yr
  • loreal root touch up spray38K/yr
  • loreal magic retouch39K/yr
  • magic retouch20K/yr
  • loreal root touch up13K/yr
  • hair root spray9K/yr
  • brown hair spray12K/yr
  • magic touch root spray7K/yr
  • magic retouch brown8K/yr

What reviews say buyers love and hate about Root Spray

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall17%

Great product, I use when Im waiting for my hair appointment to have my roots done

Color12%

matches perfectly with my colour

Advertised Vs Actual Product10%

Does the job

Ease Of Use10%

Easy to use

Coverage9%

Covers well

What buyers complain about

61% of reviews
Color13%

too dark for light brown it is almost black

Allergies11%

It stings

Suitability Colored Hair9%

Do not use this if you want dark brown its basically black had to strip my hair

Size-Overall5%

Not fit for purpose

Value For Money5%

But can buy cheaper in Shop

Common Root Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Root Spray 39/100 on Amazon United Kingdom — Skip it. The niche generates £170K/yr across 12 tracked products. Search demand moved -13.8% over the last 90 days.
Search demand for Root Spray on Amazon United Kingdom peaks in Sep, where the busiest month runs 2.2× the quietest.