Root Spray
FailThe top 5 brands take 100% of clicks, so Root Spray is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £170K/yr294K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 78%top-5 click share · 3 brands · 71 sellers
Flapen Score
Root Spray against its category
The dotted line is the Beauty average. Past it, Root Spray is stronger. Inside it, weaker.
Market
The Root Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Root Spray 294K times last year and spent an estimated £170K. All 3 brands take every click. Demand peaks in Sep. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.
- Searches, last 12 months
- 294K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £170Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- root spray46K searches a year
02 · Price
A sale here is worth £5.20.
Listings sell for £5.20 on average, from £2.77 to £7.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £5.20 that is £13K to £16K a year per listing.
- Average price
- £5.20under the $15 to $100 sweet spot
- Price range
- £2.77–£7.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Hair Colour. It carries 10,095 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Hair Colour
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,095per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Root Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOréal Paris Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 23,948
- Age
- 10y ago

LOréal Paris Dark Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
- Price
- £5.78
- Rating
- 4.4/5
- Reviews
- 23,948
- Age
- 10y ago

Root Perfect Hair Concealer Spray Medium Brown 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits
- Price
- £2.78
- Rating
- 4.5/5
- Reviews
- 935
- Age
- 9y ago

LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml
- Price
- £5.80
- Rating
- 4.3/5
- Reviews
- 17,615
- Age
- 10y ago

Root Perfect Hair Concealer Spray Dark Brown 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits
- Price
- £2.81
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 9y ago
Trending
estimated 90-day click momentum
Jerome Russell Root Color Wand in MEDIUM BROWN | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
- Price
- £5.39
- Rating
- 3.4/5
- Reviews
- 161
- Age
- 1y ago

LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml
- Price
- £5.80
- Rating
- 4.3/5
- Reviews
- 17,615
- Age
- 10y ago

LOréal Paris Black Magic Retouch Hair Colour Root Concealer Spray (75ml) Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
- Price
- £6.05
- Rating
- 4.3/5
- Reviews
- 17,615
- Age
- 10y ago

LOréal Paris Magic Retouch Instant Root Spray Light Brown 6. Gives flawless coverage for grey regrowth in 3 seconds. This 75ml spray offers quick easy and natural-looking root touch-up.
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 4y ago

LOréal Paris Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 23,948
- Age
- 10y ago
Newest
by launch date
Jerome Russell Root Color Wand in MEDIUM BROWN | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
- Price
- £5.39
- Rating
- 3.4/5
- Reviews
- 161
- Age
- 1y ago

LOréal Paris Magic Retouch Instant Root Spray Dark Brown 4. Delivers flawless coverage for grey regrowth in 3 sec. 75ml Dark Brown 4 shade provides a quick easy natural-looking solution for roots.
- Price
- £6.33
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 4y ago

LOréal Paris Magic Retouch Instant Root Spray Light Brown 6. Gives flawless coverage for grey regrowth in 3 seconds. This 75ml spray offers quick easy and natural-looking root touch-up.
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 4y ago

LOréal Paris Dark Iced Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
- Price
- £5.63
- Rating
- 4.3/5
- Reviews
- 17,615
- Age
- 9y ago

Root Perfect Hair Concealer Spray Dark Brown 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits
- Price
- £2.81
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
71
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- L'Oreal Paris77%
- ROOT PERFECT21%
- Jerome Russell3%
Demand
Root Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.2×
Search terms
Top Root Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- root spray46K/yr
- root touch up spray52K/yr
- loreal root touch up spray38K/yr
- loreal magic retouch39K/yr
- magic retouch20K/yr
- loreal root touch up13K/yr
- hair root spray9K/yr
- brown hair spray12K/yr
- magic touch root spray7K/yr
- magic retouch brown8K/yr
Reviews and returns
What reviews say buyers love and hate about Root Spray
We read the reviews and the return reasons for every product selling here.
“too dark for light brown it is almost black”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Root Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









