Skip to content

Root Spray

Fail

The top 5 brands take 100% of clicks, so Root Spray is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£170K/yr294K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
78%top-5 click share · 3 brands · 71 sellers

Flapen Score

Root Spray against its category

The dotted line is the Beauty average. Past it, Root Spray is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Root Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Root Spray 294K times last year and spent an estimated £170K. All 3 brands take every click. Demand peaks in Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
11.1%
Market size, estimated
£170Ka year
Peak month
September2.2× the quietest month
Top search term
root spray46K searches a year

02 · Price

A sale here is worth £5.20.

Listings sell for £5.20 on average, from £2.77 to £7.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £5.20 that is £13K to £16K a year per listing.

Average price
£5.20under the $15 to $100 sweet spot
Price range
£2.77–£7.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Hair Colour. It carries 10,095 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Hair Colour
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,095per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Root Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 221%
  • Brand 33%

Demand

Root Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.2×

Search terms

Top Root Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • root spray46K/yr
  • root touch up spray52K/yr
  • loreal root touch up spray38K/yr
  • loreal magic retouch39K/yr
  • magic retouch20K/yr
  • loreal root touch up13K/yr
  • hair root spray9K/yr
  • brown hair spray12K/yr
  • magic touch root spray7K/yr
  • magic retouch brown8K/yr

Reviews and returns

What reviews say buyers love and hate about Root Spray

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“too dark for light brown it is almost black”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Root Spray questions

Answered from the same tracked data.