root spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£170K£170K/yr · 294K searches
Review moat
Bad10,095.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£5.20avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.77–£7.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, root spray is a £170K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
root spray market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £156K–£208K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- L'Oreal Paris77%
- ROOT PERFECT21%
- Jerome Russell3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.2×
Top root spray search terms
- root spray46K/yr
- root touch up spray52K/yr
- loreal root touch up spray38K/yr
- loreal magic retouch39K/yr
- magic retouch20K/yr
- loreal root touch up13K/yr
- hair root spray9K/yr
- brown hair spray12K/yr
- magic touch root spray7K/yr
- magic retouch brown8K/yr
Top root spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
L'Oreal Paris£5.754.4★23,948 rev
LOréal Paris Dark Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
L'Oreal Paris£5.784.4★23,948 rev
Root Perfect Hair Concealer Spray Medium Brown 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits
ROOT PERFECT£2.784.5★935 rev
LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml
L'Oreal Paris£5.804.3★17,615 rev
Root Perfect Hair Concealer Spray Dark Brown 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits
ROOT PERFECT£2.814.4★935 rev
Newest
by launch date
Jerome Russell Root Color Wand in MEDIUM BROWN | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
Jerome Russell£5.39161 rev
LOréal Paris Magic Retouch Instant Root Spray Dark Brown 4. Delivers flawless coverage for grey regrowth in 3 sec. 75ml Dark Brown 4 shade provides a quick easy natural-looking solution for roots.
L'Oreal Paris£6.33256 rev
LOréal Paris Magic Retouch Instant Root Spray Light Brown 6. Gives flawless coverage for grey regrowth in 3 seconds. This 75ml spray offers quick easy and natural-looking root touch-up.
L'Oreal Paris£7.38101 rev
LOréal Paris Dark Iced Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
L'Oreal Paris£5.6317,615 rev
Root Perfect Hair Concealer Spray Dark Brown 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits
ROOT PERFECT£2.81935 rev
Trending
90-day click momentumJerome Russell Root Color Wand in MEDIUM BROWN | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
Jerome Russell£5.393.4★
LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml
L'Oreal Paris£5.804.3★
LOréal Paris Black Magic Retouch Hair Colour Root Concealer Spray (75ml) Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
L'Oreal Paris£6.054.3★
LOréal Paris Magic Retouch Instant Root Spray Light Brown 6. Gives flawless coverage for grey regrowth in 3 seconds. This 75ml spray offers quick easy and natural-looking root touch-up.
L'Oreal Paris£7.384.5★
LOréal Paris Brown Magic Retouch Hair Colour Root Concealer Spray (75ml) Hair Dye Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
L'Oreal Paris£5.754.4★
What buyers say about root spray
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, I use when Im waiting for my hair appointment to have my roots done”
“matches perfectly with my colour”
“Does the job”
“Easy to use”
“Covers well”
“Its very affordable”
“Great for covering up the greys in between hairdresser visits”
“does the job”
“perfect application”
“Great for a quick fix for your roots”
What buyers complain about
“too dark for light brown it is almost black”
“It stings”
“Do not use this if you want dark brown its basically black had to strip my hair”
“Not fit for purpose”
“But can buy cheaper in Shop”
“Didn't work”
“This is is the worse cover item I have ever used does not cover nothing dont waste your money if I could give it no stars I would have done not impressed”
“does make your hair feel a bit dry though”
“very messy”
“I couldnt use it even once”
Common questions
- Is root spray profitable to sell on Amazon United Kingdom?
- The niche generates £170K/yr across 12 tracked products. 90-day search growth is -13.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the root spray niche?
- 3 brands and 71 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in root spray?
- Top complaints mined from reviews: Color, Allergies, Suitability Colored Hair. The return rate is 0.0%.
- When does demand for root spray peak?
- Demand peaks in Sep; the busiest month runs 2.2× the quietest.
- What does it cost to enter the root spray niche?
- Listings span £2.77–£7.38; the average listing price is £5.20 (sweet spot $15–$100). The average incumbent carries 10,095 reviews — the moat a new listing must climb.