Roll on Sunscreen for Kids
MaybeSearch demand grew >1,000% this quarter. But the top 5 brands take 97% of clicks, so Roll on Sunscreen for Kids is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,481 Beauty niches · +12 vs the category median of 4759
- Market size
- £334K/yr395K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 49%top-5 click share · 9 brands · 73 sellers
Flapen Score
Roll on Sunscreen for Kids against its category
The dotted line is the Beauty average. Past it, Roll on Sunscreen for Kids is stronger. Inside it, weaker.
Market
The Roll on Sunscreen for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Roll on Sunscreen for Kids 395K times last year and spent an estimated £334K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.
- Searches, last 12 months
- 395K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £334Ka year
- Peak month
- July86.7× the quietest month
- Top search term
- solar buddies121K searches a year
02 · Price
A sale here is worth £9.97.
Listings sell for £9.97 on average, from £2.42 to £16.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.97 that is £10K to £12K a year per listing.
- Average price
- £9.97under the $15 to $100 sweet spot
- Price range
- £2.42–£16.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #70 within Sun Care & Tanning. It carries 4,743 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 88%
- Out of stock, average day
- 3.9%
- Average rank
- #70in Sun Care & Tanning
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,743per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Roll on Sunscreen for Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Solar Buddies Sunscreen Applicator - Single Blue - Refillable Roll on Sponge Sunscreen Suncream & Lotion Applicator For Kids Adults & Families - Holds 3.4fl oz Perfect Size for Travel
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 8,968
- Age
- 9y ago

NIVEA Sun Kids Protect & Care SPF 50+ Roll On (50ml) Sunscreen with SPF 50 Roll-On Kids Sun Cream for Delicate Skin Immediately Protects Against Sun Exposure
- Price
- £4.57
- Rating
- 4.7/5
- Reviews
- 4,095
- Age
- 10y ago

Solar Buddies Sunscreen Applicator - Full Green - Refillable Roll on Sponge Sunscreen Suncream & Lotion Applicator For Kids Adults & Families - Holds 3.4fl oz Perfect Size for Travel
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 8,968
- Age
- 5y ago

Solar Buddies Refillable Roll On Sponge Applicator For Kids Adults Families Travel Size Holds 100ml Travel Friendly for Sunscreen Suncream and Lotions
- Price
- £15.76
- Rating
- 4.5/5
- Reviews
- 5,263
- Age
- 5y ago

JAN & JUL Wide Brim Sun Hats for Little Boys with Neck Flap (L: 2-5 Years Forest Friends)
- Price
- £16.33
- Rating
- 4.7/5
- Reviews
- 7,227
- Age
- 2y ago
Trending
estimated 90-day click momentum
JAN & JUL Floppy Sun-Hat for Toddler Girls Adjustable 50+ UPF (L: 2-5 Years Strawberry)
- Price
- £16.35
- Rating
- 4.8/5
- Reviews
- 3,685
- Age
- 6y ago

JAN & JUL 50+ UPF Wide Brim Bucket Hat for Toddler Girls with Strap (L: 2-5 Years Pink Ice Cream)
- Price
- £16.53
- Rating
- 4.7/5
- Reviews
- 6,124
- Age
- 2y ago

Solar Buddies Sunscreen Applicator - Single Black - Refillable Roll on Sponge Sunscreen Suncream & Lotion Applicator For Kids Adults & Families - Holds 3.4fl oz Perfect Size for Travel
- Price
- £9.45
- Rating
- 4.4/5
- Reviews
- 8,968
- Age
- 2y ago

Solar Buddies Sunscreen Applicator - Galaxy Single - Refillable Roll on Sponge Sunscreen Suncream & Lotion Applicator For Kids Adults & Families - Holds 3.4fl oz Perfect Size for Travel
- Price
- £9.67
- Rating
- 4.4/5
- Reviews
- 8,968
- Age
- 7mo ago

JAN & JUL Wide Brim Sun Hats for Little Boys with Neck Flap (L: 2-5 Years Forest Friends)
- Price
- £16.33
- Rating
- 4.7/5
- Reviews
- 7,227
- Age
- 2y ago
Newest
by launch date
Garnier Ambre Solaire Sunscreen Roll On SPF 50 Kids Sensitive Advanced Coloured Roll-On SPF 50+ Triple Resistance to Water Sweat & Sand Hypoallergenic Vegan Formula Easy Application 50ml
- Price
- £5.59
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 6mo ago

Solar Buddies Replacement Duo Heads - Compatible with the Child Friendly Refillable Solar Buddies Sunscreen Applicator - Holds Up To 3.4fl oz (This is NOT a Full Unit) (Pink Blue)
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 7mo ago

Solar Buddies Replacement Duo Heads - Compatible with the Child Friendly Refillable Solar Buddies Sunscreen Applicator - Holds Up To 3.4fl oz Suits All Skin Types (Duo Heads ONLY Caps Not INCLUDED)
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 7mo ago

Solar Buddies Sunscreen Applicator - Galaxy Single - Refillable Roll on Sponge Sunscreen Suncream & Lotion Applicator For Kids Adults & Families - Holds 3.4fl oz Perfect Size for Travel
- Price
- £9.67
- Rating
- 4.4/5
- Reviews
- 8,968
- Age
- 7mo ago

Childs Farm Kids & Baby Sun Lotion Roll-On SPF 50+ | UVA & UVB Very High Protection | Extra Water Resistant | Fragrance Free | Suitable for Dry Sensitive Skin 50ml
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 247
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
73
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 88%
Open market
2%
- Solar Buddies69%
- JAN & JUL12%
- Nivea Sun11%
- Calypso3%
- Childs Farm1%
- Garnier1%
- Open — no brand owns it (3 brands, 2%)
Demand
Roll on Sunscreen for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 86.7×
Search terms
Top Roll on Sunscreen for Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- solar buddies121K/yr
- solar buddies sunscreen applicator48K/yr
- sun cream applicator kids37K/yr
- roll on sunscreen for kids31K/yr
- sunscreen applicator27K/yr
- sun cream applicator25K/yr
- solar buddy16K/yr
- sun buddy applicator14K/yr
- roll on sunscreen15K/yr
- sun cream roll on10K/yr
Reviews and returns
What reviews say buyers love and hate about Roll on Sunscreen for Kids
We read the reviews and the return reasons for every product selling here.
“Applicator does not work well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roll on Sunscreen for Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









