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Roll on Sunscreen for Kids

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 97% of clicks, so Roll on Sunscreen for Kids is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Market size
£334K/yr395K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
49%top-5 click share · 9 brands · 73 sellers

Flapen Score

Roll on Sunscreen for Kids against its category

The dotted line is the Beauty average. Past it, Roll on Sunscreen for Kids is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll on Sunscreen for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roll on Sunscreen for Kids 395K times last year and spent an estimated £334K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
8.5%
Market size, estimated
£334Ka year
Peak month
July86.7× the quietest month
Top search term
solar buddies121K searches a year

02 · Price

A sale here is worth £9.97.

Listings sell for £9.97 on average, from £2.42 to £16.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.97 that is £10K to £12K a year per listing.

Average price
£9.97under the $15 to $100 sweet spot
Price range
£2.42–£16.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #70 within Sun Care & Tanning. It carries 4,743 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
3.9%
Average rank
#70in Sun Care & Tanning
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,743per listing
Listings tracked
33

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Roll on Sunscreen for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

73

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

2%

  • Brand 169%
  • Brand 212%
  • Brand 311%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Roll on Sunscreen for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 86.7×

Search terms

Top Roll on Sunscreen for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solar buddies121K/yr
  • solar buddies sunscreen applicator48K/yr
  • sun cream applicator kids37K/yr
  • roll on sunscreen for kids31K/yr
  • sunscreen applicator27K/yr
  • sun cream applicator25K/yr
  • solar buddy16K/yr
  • sun buddy applicator14K/yr
  • roll on sunscreen15K/yr
  • sun cream roll on10K/yr

Reviews and returns

What reviews say buyers love and hate about Roll on Sunscreen for Kids

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
9%of negative reviews mention “Ease Of Application”
0.1%of orders come back
“Applicator does not work well”
A buyer, on “Ease Of Application”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Roll on Sunscreen for Kids questions

Answered from the same tracked data.