Roll on

Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.

Searches, last 12 months

767K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

13.0%

Market size, estimated

£340Ka year

Peak month

October2.2× the quietest month

Top search term

roll on deodorant womens234K searches a year

Listings sell for £3.42 on average, from £1.21 to £8.33. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £3.42 that is £5K to £7K a year per listing.

Average price

£3.42under the $15 to $100 sweet spot

Price range

£1.21–£8.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

£5K–£7K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #91 within Bath & Body. It carries 1,473 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#91in Bath & Body

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,473per listing

Listings tracked

31

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months