Roll on
MaybeAn estimated 0.0% of orders come back. But prices span $1.21–$8.33, mostly outside the sweet spot, so Roll on is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £340K/yr767K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 46%top-5 click share · 9 brands · 137 sellers
Flapen Score
Roll on against its category
The dotted line is the Beauty average. Past it, Roll on is stronger. Inside it, weaker.
Market
The Roll on market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Roll on 767K times last year and spent an estimated £340K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.
- Searches, last 12 months
- 767K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £340Ka year
- Peak month
- October2.2× the quietest month
- Top search term
- roll on deodorant womens234K searches a year
02 · Price
A sale here is worth £3.42.
Listings sell for £3.42 on average, from £1.21 to £8.33. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £3.42 that is £5K to £7K a year per listing.
- Average price
- £3.42under the $15 to $100 sweet spot
- Price range
- £1.21–£8.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #91 within Bath & Body. It carries 1,473 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #91in Bath & Body
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,473per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Roll on products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
137
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
7%
- Brand 128%
- Brand 224%
- Brand 316%
- Brand 412%
- Brand 510%
- Brand 64%
- Open — no brand owns it (3 brands, 7%)
Demand
Roll on search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct · busiest ÷ quietest = 2.2×
Search terms
Top Roll on search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- roll on deodorant womens234K/yr
- roll on66K/yr
- deodorant roll on58K/yr
- roll on deodorant68K/yr
- mitchum roll on deodorant women23K/yr
- womens roll on deodorant37K/yr
- mitchum roll on65K/yr
- deodorant roll on womens14K/yr
- deodorant womens roll on32K/yr
- sure roll on women29K/yr
Reviews and returns
What reviews say buyers love and hate about Roll on
We read the reviews and the return reasons for every product selling here.
“very strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roll on questions
Answered from the same tracked data.