Is roc eye balm profitable to sell on Amazon United Kingdom?

The niche generates £248K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (42/100).

How competitive is the roc eye balm niche?

4 brands and 41 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in roc eye balm?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Allergies. The return rate is 0.3%.

When does demand for roc eye balm peak?

Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec; the busiest month runs 11.4× the quietest.

What does it cost to enter the roc eye balm niche?

Listings span £8.51–£18.23; the average listing price is £13.72 (sweet spot $15–$100). The average incumbent carries 10,783 reviews — the moat a new listing must climb.

roc eye balm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.72

avg listing price — sweet spot $15–$100

Market size

Okay£248K

£248K/yr · 310K searches

Price range

Okay£8.51–£18.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Review moat

Bad10,782.64

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, roc eye balm is a £248K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

roc eye balm market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £206K–£274K; units × avg price
Conversion rate: 5.8%
Avg BSR: #95
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.7%
Avg brand age: 32 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

d'alba Piedmont89%
RoC7%
DR.MELAXIN2%
Lumiter2%

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — -5.7% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 11.4×

Open Trend

Top roc eye balm search terms

dalba121K/yr +12.6%5.0% conv.
d alba51K/yr +20.5%4.5% conv.
dalba multi balm12K/yr +20.4%5.7% conv.
d alba multi balm stick12K/yr +6.2%7.2% conv.
eye balm22K/yr -39.2%1.7% conv.
under eye balm15K/yr -50.1%1.9% conv.
roc eye balm21K/yr -53.4%7.1% conv.
eye balm stick11K/yr -43.6%1.7% conv.
dalba eye balm5K/yr +18.4%6.1% conv.
dalba multi balm stick5K/yr +14.8%6.4% conv.

All search terms

Top roc eye balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

dalba Piedmont Italian White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skin Care with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover

d'alba Piedmont£12.814.3★6,985 rev

dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (100ml)

d'alba Piedmont£12.734.4★41,645 rev

dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (50ml)

d'alba Piedmont£8.804.4★41,645 rev

dalba Piedmont Italian White Truffle Waterfull Tone-Up Sunscreen SPF 50+ PA++++ Vegan Hybrid UV Filter Sunscreen Glow and Brightening Sunscreen Korean Skin Care (50ml)

d'alba Piedmont£12.004.2★5,391 rev

RoC Multi Correxion Revive + Glow Eye Balm | With Vitamin C For Dark Circles & Puffy Eyes | 4 g

RoC£18.173.9★1,365 rev

Newest

by launch date

White Truffle Double Serum All-In-One Multi Balm - Multi Balm Stick for Elasticity & Fine Lines Moisture Under Eye Balm Glowy Finish Serum Stick with Vitamin C & Collagen Sensitive Skin Care

Lumiter£8.5110 rev

3mo ago

Dr.Melaxin Cemenrete Calcium Multi Balm Stick Under Eye & Face Wrinkle Care Firming & Hydrating Balm with Collagen Smooth Makeup Prep & Instant Glow Korean Skincare (9g)

DR.MELAXIN£14.887,338 rev

1y ago

dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (50ml)

d'alba Piedmont£8.8041,645 rev

2y ago

RoC Multi Correxion Revive + Glow Eye Balm | With Vitamin C For Dark Circles & Puffy Eyes | 4 g

RoC£18.171,365 rev

2y ago

dalba Piedmont Italian White Truffle Double Moisture Cream 2-in-1 Face Moisturizer Vegan Skin Care Vegan Collagen Skin Firming Tightening Dual Formula in ONE tube Korean Skin Care (60ml)

d'alba Piedmont£16.595,186 rev

3y ago

What buyers say about roc eye balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“Very hydrating”

Suitability Combination Skin14%

“A great option for sensitive skin”

Quality-Overall13%

“So good cream”

Brightness/Shine/Glow10%

“Glowing skin result”

Smell7%

“Great smell”

Soft Feel7%

“makes your skin super soft”

Suitability Dry Skin5%

“Great for really dry patches”

Value For Money5%

“Good value for money”

Advertised Vs Actual Product3%

“does the job”

Wrinkle2%

“I can definitely see a reduction on wrinkles”

What buyers complain about

Value For Money15%

“WASTE OF MONEY”

Functionality-Overall10%

“Not functional”

Allergies8%

“Allergic reaction”

Moist/Dry7%

“Terrible not moisturising at all”

Smell4%

“It's too highly fragranced”

Oily/Greasy4%

“felt too oily”

Adhesion/Stickiness4%

“Stick”

Suitability Dry Skin3%

“I actually felt I had quite dry skin days after using it”

Skin Health3%

“feels different on my skin”

Suitability Combination Skin3%

“Definitely not for me I have light combination skin”

Top return reasons

Functionality-Overall16%

Advertised Vs Actual Product10%

Value For Money8%

Size-Overall7%

Oily/Greasy6%

Quality-Overall5%

Leak-Proof5%

Suitability Combination Skin4%

Defective Material/Parts4%

Moist/Dry4%

Common questions

Is roc eye balm profitable to sell on Amazon United Kingdom?: The niche generates £248K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (42/100).
How competitive is the roc eye balm niche?: 4 brands and 41 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in roc eye balm?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Allergies. The return rate is 0.3%.
When does demand for roc eye balm peak?: Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec; the busiest month runs 11.4× the quietest.
What does it cost to enter the roc eye balm niche?: Listings span £8.51–£18.23; the average listing price is £13.72 (sweet spot $15–$100). The average incumbent carries 10,783 reviews — the moat a new listing must climb.