Roc Eye Balm
FailThe top 5 brands take 100% of clicks, so Roc Eye Balm is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £248K/yr310K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 84%top-5 click share · 4 brands · 41 sellers
Flapen Score
Roc Eye Balm against its category
The dotted line is the Beauty average. Past it, Roc Eye Balm is stronger. Inside it, weaker.
Market
The Roc Eye Balm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Roc Eye Balm 310K times last year and spent an estimated £248K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.
- Searches, last 12 months
- 310K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £248Ka year
- Peak month
- February11.4× the quietest month
- Top search term
- dalba121K searches a year
02 · Price
A sale here is worth £13.72.
Listings sell for £13.72 on average, from £8.51 to £18.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £13.72 that is £14K to £17K a year per listing.
- Average price
- £13.72under the $15 to $100 sweet spot
- Price range
- £8.51–£18.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #95 within Eyes. It carries 10,783 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #95in Eyes
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,783per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Roc Eye Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Brand 189%
- Brand 27%
- Brand 32%
- Brand 42%
Demand
Roc Eye Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 11.4×
Search terms
Top Roc Eye Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dalba121K/yr
- d alba51K/yr
- dalba multi balm12K/yr
- d alba multi balm stick12K/yr
- eye balm22K/yr
- under eye balm15K/yr
- roc eye balm21K/yr
- eye balm stick11K/yr
- dalba eye balm5K/yr
- dalba multi balm stick5K/yr
Reviews and returns
What reviews say buyers love and hate about Roc Eye Balm
We read the reviews and the return reasons for every product selling here.
“WASTE OF MONEY”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roc Eye Balm questions
Answered from the same tracked data.









