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Roc Eye Balm

brand-locked demand (top 5 brands take 100% of clicks) — Roc Eye Balm doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

Market size 46Growth 22Conversion 65Competition 13Returns 98Price range 33Avg price 64Brand share 0Review moat 21Quality gap 76
This niche Category average · 2,481 niches

Is Roc Eye Balm profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Roc Eye Balm is a £248K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Roc Eye Balm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.7% over the last 90 days and 5.8% of searches end in a purchase.

£248K

revenue / yr

Units sold / yr20K
Search volume / yr-5.7%310K
Conversion rate5.8%
Avg price£13.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 41
Top-5 product click share84%
Open market0%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews10,783

Top Roc Eye Balm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£25K£50K£74K£99K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • d'alba Piedmont89%
  • RoC7%
  • DR.MELAXIN2%
  • Lumiter2%

Roc Eye Balm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume310KCVR5.8%Products11Brands4Top 5 Brands100%OOS Rate6.7%Rating4.3★Reviews10,783Avg BSR#95
12K8KSpike '25Prime Day '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 11.4×

Top Roc Eye Balm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dalba121K/yr
  • d alba51K/yr
  • dalba multi balm12K/yr
  • d alba multi balm stick12K/yr
  • eye balm22K/yr
  • under eye balm15K/yr
  • roc eye balm21K/yr
  • eye balm stick11K/yr
  • dalba eye balm5K/yr
  • dalba multi balm stick5K/yr

What reviews say buyers love and hate about Roc Eye Balm

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Moist/Dry17%

Very hydrating

Suitability Combination Skin14%

A great option for sensitive skin

Quality-Overall13%

So good cream

Brightness/Shine/Glow10%

Glowing skin result

Smell7%

Great smell

What buyers complain about

63% of reviews
Value For Money15%

WASTE OF MONEY

Functionality-Overall10%

Not functional

Allergies8%

Allergic reaction

Moist/Dry7%

Terrible not moisturising at all

Smell4%

It's too highly fragranced

Roc Eye Balm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
16%
2Advertised Vs Actual Product
10%
3Value For Money
8%
4Size-Overall
7%
5Oily/Greasy
6%

Common Roc Eye Balm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Roc Eye Balm 42/100 on Amazon United Kingdom — Skip it. The niche generates £248K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.7% over the last 90 days.
Search demand for Roc Eye Balm on Amazon United Kingdom peaks in Jan–Feb–Mar–Oct–Nov–Dec, where the busiest month runs 11.4× the quietest.