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Roc Eye Balm

Fail

The top 5 brands take 100% of clicks, so Roc Eye Balm is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£248K/yr310K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
84%top-5 click share · 4 brands · 41 sellers

Flapen Score

Roc Eye Balm against its category

The dotted line is the Beauty average. Past it, Roc Eye Balm is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roc Eye Balm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roc Eye Balm 310K times last year and spent an estimated £248K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
5.8%
Market size, estimated
£248Ka year
Peak month
February11.4× the quietest month
Top search term
dalba121K searches a year

02 · Price

A sale here is worth £13.72.

Listings sell for £13.72 on average, from £8.51 to £18.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £13.72 that is £14K to £17K a year per listing.

Average price
£13.72under the $15 to $100 sweet spot
Price range
£8.51–£18.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #95 within Eyes. It carries 10,783 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#95in Eyes
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,783per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Roc Eye Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 27%
  • Brand 32%
  • Brand 42%

Demand

Roc Eye Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Roc Eye Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dalba121K/yr
  • d alba51K/yr
  • dalba multi balm12K/yr
  • d alba multi balm stick12K/yr
  • eye balm22K/yr
  • under eye balm15K/yr
  • roc eye balm21K/yr
  • eye balm stick11K/yr
  • dalba eye balm5K/yr
  • dalba multi balm stick5K/yr

Reviews and returns

What reviews say buyers love and hate about Roc Eye Balm

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Value For Money”
0.3%of orders come back
“WASTE OF MONEY”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Roc Eye Balm questions

Answered from the same tracked data.