Is Rice Mask profitable to sell on Amazon United Kingdom?

Flapen scores Rice Mask 36 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £39K a year across 7 tracked products. Search demand grew -7.9% in the last 90 days.

How competitive is the Rice Mask niche on Amazon United Kingdom?

5 brands and 72 sellers compete in Rice Mask on Amazon United Kingdom. The top 5 Rice Mask products take 90% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Rice Mask?

Rice Mask buyers on Amazon United Kingdom complain most about Smell, Thickness, and Texture/Consistency-Overall. An estimated 0.1% of orders come back.

What does it cost to enter the Rice Mask niche?

Rice Mask sells for £11.52 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £7.99 to £17.83. The average product has 2,947 reviews, the count a new listing must catch up to.

Rice Mask

Fail

The top 5 brands take 100% of clicks, so Rice Mask is a Fail.

Flapen Score: 36
36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size: £39K/yr60K searches / yr
90-day growth: -7.9%search demand this quarter
Competition: 90%top-5 click share · 5 brands · 72 sellers

Flapen Score

Rice Mask against its category

The dotted line is the Beauty average. Past it, Rice Mask is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Rice Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Mask 60K times last year and spent an estimated £39K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months: 60K
Growth, 90 days vs prior 90: -7.9%
Conversion, latest week: 5.8%
Market size, estimated: £39Ka year
Top search term: rice mask15K searches a year

02 · Price

A sale here is worth £11.52.

Listings sell for £11.52 on average, from £7.99 to £17.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £11.52 that is £3K to £6K a year per listing.

Average price: £11.52under the $15 to $100 sweet spot
Price range: £7.99–£17.83
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 3K–4K
Units per listing a year: 250–500
Revenue per listing a year: £3K–£6K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #282 within Face. It carries 2,947 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 1.4%
Average rank: #282in Face
Average rating: 4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews: 2,947per listing
Listings tracked: 7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Rice Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Brand 164%
Brand 214%
Brand 310%
Brand 48%
Brand 54%

Demand

Rice Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Rice Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

rice mask15K/yr -6.3%3.4% conv.
beauty of joseon face mask11K/yr +0.7%4.3% conv.
beauty of joseon mask12K/yr -4.6%4.2% conv.
rice face mask10K/yr -16.1%3.8% conv.
beauty of joseon ground rice and honey glow mask3K/yr -2.1%14.0% conv.
rice mask korean3K/yr -20.7%3.4% conv.
beauty of joseon rice mask3K/yr -14.0%12.4% conv.
ground rice and honey glow mask2K/yr -25.4%10.2% conv.

Reviews and returns

What reviews say buyers love and hate about Rice Mask

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”

23%of negative reviews mention “Smell”

0.1%of orders come back

“Smells weird”

A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beauty niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Hose Pipe

£5.4M/yr+167.3%

Fly Zapper

£4.1M/yr>1,000%

Dog Cooling Mats

£1.8M/yr>1,000%

Ceiling Fan

£3.0M/yr>1,000%

Water Gun

£1.5M/yr+528.7%

FAQ

Common Rice Mask questions

Answered from the same tracked data.

Categories