How competitive is the Rice Mask niche on Amazon United Kingdom?

5 brands and 72 sellers compete in Rice Mask on Amazon United Kingdom. The top 5 Rice Mask products take 90% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Rice Mask niche?

Rice Mask sells for £11.52 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.99–£17.83. The average incumbent carries 2,947 reviews — the moat a new listing must climb.

Rice Mask

brand-locked demand (top 5 brands take 100% of clicks) — Rice Mask doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47

This niche Category average · 2,481 niches

Is Rice Mask profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rice Mask is a £39K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Rice Mask: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.9% over the last 90 days and 5.8% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr4K

Search volume / yr-7.9%60K

Conversion rate5.8%

Avg price£11.52

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 72

Top-5 product click share90%

Open market0%

Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 7 products

Top Rice Mask products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin

Price: £10.72
Rating: 4.4/5
Reviews: 3,853
Age: 1y ago

Rice face mask for Keana Nadeshiko Dry skin Moisturizing Firmness Elasticity 10 Sheets per Pack

Price: £11.02
Rating: 4.4/5
Reviews: 49
Age: 2y ago

Keana nadeshiko Keana rice pack 170 g

Price: £17.83
Rating: 4.5/5
Reviews: 1,516
Age: 7y ago

Beauty of Joseon Red Bean Refreshing Pore Mask 140ml 4.73fl.oz

Price: £9.89
Rating: 4.5/5
Reviews: 4,921
Age: 3y ago

Ground Rice And Honey Glow Mask Clay Mask For Pores Rice Mud Mask Glass Skin Mask Face Masks Skincare Hydrating Face Mask Deep Cleansing Reducing Pores Control oil & Brightening Korean Face Mask

Price: £7.99
Rating: 4.1/5
Reviews: 76
Age: 1y ago

Newest

by launch date

Ground Rice And Honey Glow Mask Clay Mask For Pores Rice Mud Mask Glass Skin Mask Face Masks Skincare Hydrating Face Mask Deep Cleansing Reducing Pores Control oil & Brightening Korean Face Mask

Price: £7.99
Rating: 4.1/5
Reviews: 76
Age: 1y ago

Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin

Price: £10.72
Rating: 4.4/5
Reviews: 3,853
Age: 1y ago

Rice face mask for Keana Nadeshiko Dry skin Moisturizing Firmness Elasticity 10 Sheets per Pack

Price: £11.02
Rating: 4.4/5
Reviews: 49
Age: 2y ago

Beauty of Joseon Red Bean Refreshing Pore Mask 140ml 4.73fl.oz

Price: £9.89
Rating: 4.5/5
Reviews: 4,921
Age: 3y ago

Beauty of Joseon Centella Asiatica Calming Mask 10ea

Price: £11.26
Rating: 3.4/5
Reviews: 595
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Beauty of Joseon64%
Generic14%
毛穴抚子10%
IZBEAUVO8%
COSRX4%

Rice Mask demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR5.8%Products7Brands5Top 5 Brands100%OOS Rate1.4%Rating4.2★Reviews2,947Avg BSR#282

Top Rice Mask search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rice mask15K/yr -6.3%3.4% conv.
beauty of joseon face mask11K/yr +0.7%4.3% conv.
beauty of joseon mask12K/yr -4.6%4.2% conv.
rice face mask10K/yr -16.1%3.8% conv.
beauty of joseon ground rice and honey glow mask3K/yr -2.1%14.0% conv.
rice mask korean3K/yr -20.7%3.4% conv.
beauty of joseon rice mask3K/yr -14.0%12.4% conv.
ground rice and honey glow mask2K/yr -25.4%10.2% conv.

What reviews say buyers love and hate about Rice Mask

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Soft Feel19%

“I find it softens the skin”

Quality-Overall16%

“it is a quality product with quality ingredients”

Suitability Combination Skin13%

“making it suitable even for more sensitive skin types”

Moist/Dry12%

“A lovely, moisturising mask”

Value For Money7%

“Good value for money”

What buyers complain about

64% of reviews

Smell23%

“Smells weird”

Thickness6%

“Its quite thick and goofy”

Texture/Consistency-Overall6%

“Even the texture is like crushed dry dog food”

Ease Of Application6%

“i didnt like the application”

Allergies6%

“Other masks burn or irritate my skin”

Rice Mask return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

33%

2Advertised Vs Actual Product

33%

3Ingredients-Overall

33%

Common Rice Mask questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rice Mask 36/100 on Amazon United Kingdom — Skip it. The niche generates £39K/yr across 7 tracked products. Search demand moved -7.9% over the last 90 days.

Rice Mask buyers on Amazon United Kingdom complain most about Smell, Thickness, Texture/Consistency-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.