Rice Mask
FailThe top 5 brands take 100% of clicks, so Rice Mask is a Fail.
- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £39K/yr60K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 72 sellers
Flapen Score
Rice Mask against its category
The dotted line is the Beauty average. Past it, Rice Mask is stronger. Inside it, weaker.
Market
The Rice Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rice Mask 60K times last year and spent an estimated £39K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £39Ka year
- Top search term
- rice mask15K searches a year
02 · Price
A sale here is worth £11.52.
Listings sell for £11.52 on average, from £7.99 to £17.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £11.52 that is £3K to £6K a year per listing.
- Average price
- £11.52under the $15 to $100 sweet spot
- Price range
- £7.99–£17.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #282 within Face. It carries 2,947 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #282in Face
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,947per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Rice Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin
- Price
- £10.72
- Rating
- 4.4/5
- Reviews
- 3,853
- Age
- 1y ago

Rice face mask for Keana Nadeshiko Dry skin Moisturizing Firmness Elasticity 10 Sheets per Pack
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 2y ago

Keana nadeshiko Keana rice pack 170 g
- Price
- £17.83
- Rating
- 4.5/5
- Reviews
- 1,516
- Age
- 7y ago

Beauty of Joseon Red Bean Refreshing Pore Mask 140ml 4.73fl.oz
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 4,921
- Age
- 3y ago

Ground Rice And Honey Glow Mask Clay Mask For Pores Rice Mud Mask Glass Skin Mask Face Masks Skincare Hydrating Face Mask Deep Cleansing Reducing Pores Control oil & Brightening Korean Face Mask
- Price
- £7.99
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 1y ago
Trending
estimated 90-day click momentum
Keana nadeshiko Keana rice pack 170 g
- Price
- £17.83
- Rating
- 4.5/5
- Reviews
- 1,516
- Age
- 7y ago

Beauty of Joseon Centella Asiatica Calming Mask 10ea
- Price
- £11.26
- Rating
- 3.4/5
- Reviews
- 595
- Age
- 6y ago

Rice face mask for Keana Nadeshiko Dry skin Moisturizing Firmness Elasticity 10 Sheets per Pack
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 2y ago

Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin
- Price
- £10.72
- Rating
- 4.4/5
- Reviews
- 3,853
- Age
- 1y ago

Beauty of Joseon Red Bean Refreshing Pore Mask 140ml 4.73fl.oz
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 4,921
- Age
- 3y ago
Newest
by launch date
Ground Rice And Honey Glow Mask Clay Mask For Pores Rice Mud Mask Glass Skin Mask Face Masks Skincare Hydrating Face Mask Deep Cleansing Reducing Pores Control oil & Brightening Korean Face Mask
- Price
- £7.99
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 1y ago

Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin
- Price
- £10.72
- Rating
- 4.4/5
- Reviews
- 3,853
- Age
- 1y ago

Rice face mask for Keana Nadeshiko Dry skin Moisturizing Firmness Elasticity 10 Sheets per Pack
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 2y ago

Beauty of Joseon Red Bean Refreshing Pore Mask 140ml 4.73fl.oz
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 4,921
- Age
- 3y ago

Beauty of Joseon Centella Asiatica Calming Mask 10ea
- Price
- £11.26
- Rating
- 3.4/5
- Reviews
- 595
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
72
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Beauty of Joseon64%
- Generic14%
- 毛穴抚子10%
- IZBEAUVO8%
- COSRX4%
Demand
Rice Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked
Search terms
Top Rice Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rice mask15K/yr
- beauty of joseon face mask11K/yr
- beauty of joseon mask12K/yr
- rice face mask10K/yr
- beauty of joseon ground rice and honey glow mask3K/yr
- rice mask korean3K/yr
- beauty of joseon rice mask3K/yr
- ground rice and honey glow mask2K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Mask
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









