rice mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.52avg listing price — sweet spot $15–$100
Review moat
Okay2,947.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.99–£17.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 60K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rice mask is a £39K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rice mask market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £35K–£46K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #282
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 1.4%
- Avg brand age
- 28 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
72
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Beauty of Joseon64%
- Generic14%
- 毛穴抚子10%
- IZBEAUVO8%
- COSRX4%
Demand
Weekly Amazon search volume, last 30 weeks — -7.9% search growth over the last 90 days.Top rice mask search terms
- rice mask15K/yr
- beauty of joseon face mask11K/yr
- beauty of joseon mask12K/yr
- rice face mask10K/yr
- beauty of joseon ground rice and honey glow mask3K/yr
- rice mask korean3K/yr
- beauty of joseon rice mask3K/yr
- ground rice and honey glow mask2K/yr
Top rice mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin
Beauty of Joseon£10.724.4★3,853 rev
Rice face mask for Keana Nadeshiko Dry skin Moisturizing Firmness Elasticity 10 Sheets per Pack
Generic£11.024.4★49 rev
Keana nadeshiko Keana rice pack 170 g
毛穴抚子£17.834.5★1,516 rev
Beauty of Joseon Red Bean Refreshing Pore Mask 140ml 4.73fl.oz
Beauty of Joseon£9.894.5★4,921 rev
Ground Rice And Honey Glow Mask Clay Mask For Pores Rice Mud Mask Glass Skin Mask Face Masks Skincare Hydrating Face Mask Deep Cleansing Reducing Pores Control oil & Brightening Korean Face Mask
IZBEAUVO£7.994.1★76 rev
Newest
by launch dateGround Rice And Honey Glow Mask Clay Mask For Pores Rice Mud Mask Glass Skin Mask Face Masks Skincare Hydrating Face Mask Deep Cleansing Reducing Pores Control oil & Brightening Korean Face Mask
IZBEAUVO£7.9976 rev
Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin
Beauty of Joseon£10.723,853 rev
Rice face mask for Keana Nadeshiko Dry skin Moisturizing Firmness Elasticity 10 Sheets per Pack
Generic£11.0249 rev
Beauty of Joseon Red Bean Refreshing Pore Mask 140ml 4.73fl.oz
Beauty of Joseon£9.894,921 rev
Beauty of Joseon Centella Asiatica Calming Mask 10ea
Beauty of Joseon£11.26595 rev
Trending
90-day click momentumKeana nadeshiko Keana rice pack 170 g
毛穴抚子£17.834.5★
Beauty of Joseon Centella Asiatica Calming Mask 10ea
Beauty of Joseon£11.263.4★
Rice face mask for Keana Nadeshiko Dry skin Moisturizing Firmness Elasticity 10 Sheets per Pack
Generic£11.024.4★
Beauty of Joseon Ground Rice and Honey Glow Mask 150ml for Radiant Skin
Beauty of Joseon£10.724.4★
Beauty of Joseon Red Bean Refreshing Pore Mask 140ml 4.73fl.oz
Beauty of Joseon£9.894.5★
What buyers say about rice mask
What buyers praise and complain about, mined from review topics.What buyers love
“I find it softens the skin”
“it is a quality product with quality ingredients”
“making it suitable even for more sensitive skin types”
“A lovely, moisturising mask”
“Good value for money”
“I use this when my skin needs a bit more hydration”
“I like the texture”
“I see it reducing blotchy redness”
“Leaves skin lovely & soft, with no irritation”
“Smells nice and gives refreshing feel for skin”
What buyers complain about
“Smells weird”
“Its quite thick and goofy”
“Even the texture is like crushed dry dog food”
“i didnt like the application”
“Other masks burn or irritate my skin”
“perhaps a little wet”
“leaves sticky film on my face”
“Doesn't do much at all for my skin”
“Expensive and doesn't unblock my pores”
“Ineffective”
Top return reasons
Common questions
- Is rice mask profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 7 tracked products. 90-day search growth is -7.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the rice mask niche?
- 5 brands and 72 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rice mask?
- Top complaints mined from reviews: Smell, Thickness, Texture/Consistency-Overall. The return rate is 0.1%.
- What does it cost to enter the rice mask niche?
- Listings span £7.99–£17.83; the average listing price is £11.52 (sweet spot $15–$100). The average incumbent carries 2,947 reviews — the moat a new listing must climb.