Is rice face wash profitable to sell on Amazon United Kingdom?

The niche generates £132K/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (41/100).

How competitive is the rice face wash niche?

2 brands and 90 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rice face wash?

Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.2%.

What does it cost to enter the rice face wash niche?

Listings span £9.32–£20.92; the average listing price is £15.26 (sweet spot $15–$100). The average incumbent carries 3,184 reviews — the moat a new listing must climb.

rice face wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great£15.26

avg listing price — sweet spot $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£9.32–£20.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Review moat

Okay3,184.1

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£132K

£132K/yr · 183K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, rice face wash is a £132K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

rice face wash market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £92K–£122K; units × avg price
Conversion rate: 4.7%
Avg BSR: #217
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 8.4%
Avg brand age: 40 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

ARENCIA96%
The Face Shop4%

Demand

Weekly Amazon search volume, last 39 weeks — +11.9% search growth over the last 90 days.

Open Trend

Top rice face wash search terms

arencia109K/yr +30.5%3.5% conv.
arencia mochi cleanser9K/yr +22.7%6.2% conv.
rice face wash10K/yr +4.3%1.7% conv.
arencia cleanser22K/yr -59.6%5.3% conv.
rice cleanser7K/yr -5.3%1.3% conv.
rice water face wash7K/yr -13.9%3.2% conv.
mochi cleanser3K/yr +1.4%5.2% conv.
rice cleanser korean3K/yr +15.0%0.9% conv.
rice water bright3K/yr -25.6%1.3% conv.
arencia korean rice mochi face cleanser9K/yr -71.4%15.0% conv.

All search terms

Top rice face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Arencia Korean Rice Mochi Face Cleanser - Face Mask Foaming Cleanser Gentle Scrub All in One - Deep Cleansing Moisturizing Pore Minimizing Removing Blackhead- with Rice Water & Green Tea Mugwort

ARENCIA£13.544.5★7,168 rev

Arencia Vitamin C Booster Shot Serum with Glutathione Niacinamide and Vitamin E for Glow Skin 30ml

ARENCIA£14.644.2★2,229 rev

Arencia Rosehip Brightening Rice Mochi Face Cleanser & Daily Scrub - Moisturizing Exfoliating & Deep-Cleansing - All Skin Types with Rice Powder & Rice Water (120g)

ARENCIA£13.464.5★7,168 rev

Glow Hyssop Overnight Face Mask Serum - hydrating & Anti-Aging Serum for younger looking Korean Glass Skin 30% Vitamin A C E 10% Niacinamide Peptide

ARENCIA£15.994.4★1,261 rev

Arencia Eraser Serum Glycolic Acid Booster with AHA BHA Exfoliating Face Serum for Acne-Prone Skin Pore Care & Texture Refining Lightweight Daily Skincare 30 mL

ARENCIA£20.924.5★124 rev

Newest

by launch date

Arencia Eraser Serum Glycolic Acid Booster with AHA BHA Exfoliating Face Serum for Acne-Prone Skin Pore Care & Texture Refining Lightweight Daily Skincare 30 mL

ARENCIA£20.92124 rev

4mo ago

Arencia Vitamin C Booster Shot Serum with Glutathione Niacinamide and Vitamin E for Glow Skin 30ml

ARENCIA£14.642,229 rev

8mo ago

Arencia Retinal Booster Shot Serum Advanced Night Serum with Retinal Caffeine and Ectoin Pore Refining and Firming Formula 30ml

ARENCIA£16.392,229 rev

8mo ago

ARENCIA Pore Melt Mochi Makeup-Removing Cleansing Oil

ARENCIA£17.20544 rev

11mo ago

Glow Hyssop Overnight Face Mask Serum - hydrating & Anti-Aging Serum for younger looking Korean Glass Skin 30% Vitamin A C E 10% Niacinamide Peptide

ARENCIA£15.991,261 rev

1y ago

What buyers say about rice face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing15%

“it cleanses beautifully”

Suitability Combination Skin13%

“my skin loves it”

Quality-Overall12%

“Excellent product”

Soft Feel12%

“Smooth”

Moist/Dry5%

“Good moisture but”

Ease Of Cleaning5%

“Excellent scrub - it cleanses perfectly without being rough on the skin”

Smell4%

“smells lovely”

Suitability Dry Skin3%

“It was very effective on my combination skin”

Value For Money3%

“It was a great price”

Suitability Oily Skin3%

“I think this is SUCH a lovely oil cleanser - perhaps my new favourite”

What buyers complain about

Allergies7%

“Allergic reaction”

Functionality-Overall6%

“It doesnt work”

Value For Money6%

“Waste of money”

Quality-Overall6%

“Garbage”

Skin Health6%

“Not nice it's like my face burn”

Sensitivity-Overall5%

“Causes severe puffiness if you are sensitive”

Smell4%

“dont get if you are smell sensitive”

Suitability Oily Skin3%

“For oily skin”

Size-Overall3%

“Smaller than I expected”

Advertised Vs Actual Product3%

“definitely not As theyve advertised”

Top return reasons

Value For Money17%

Functionality-Overall13%

Ingredients-Overall12%

Suitability Combination Skin7%

Leak-Proof7%

Color7%

Skin Health7%

Advertised Vs Actual Product7%

Ease Of Use5%

Compatibility-Overall3%

Common questions

Is rice face wash profitable to sell on Amazon United Kingdom?: The niche generates £132K/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (41/100).
How competitive is the rice face wash niche?: 2 brands and 90 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in rice face wash?: Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.2%.
What does it cost to enter the rice face wash niche?: Listings span £9.32–£20.92; the average listing price is £15.26 (sweet spot $15–$100). The average incumbent carries 3,184 reviews — the moat a new listing must climb.