Rice Face Wash
FailThe top 5 brands take 100% of clicks, so Rice Face Wash is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £132K/yr183K searches / yr
- 90-day growth
- +11.9%search demand this quarter
- Competition
- 85%top-5 click share · 2 brands · 90 sellers
Flapen Score
Rice Face Wash against its category
The dotted line is the Beauty average. Past it, Rice Face Wash is stronger. Inside it, weaker.
Market
The Rice Face Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rice Face Wash 183K times last year and spent an estimated £132K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- +11.9%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £132Ka year
- Top search term
- arencia109K searches a year
02 · Price
A sale here is worth £15.26.
Listings sell for £15.26 on average, from £9.32 to £20.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £15.26 that is £8K to £11K a year per listing.
- Average price
- £15.26inside the $15 to $100 sweet spot
- Price range
- £9.32–£20.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #217 within Face. It carries 3,184 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #217in Face
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,184per listing
- Listings tracked
- 10
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Rice Face Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Arencia Korean Rice Mochi Face Cleanser - Face Mask Foaming Cleanser Gentle Scrub All in One - Deep Cleansing Moisturizing Pore Minimizing Removing Blackhead- with Rice Water & Green Tea Mugwort
- Price
- £13.54
- Rating
- 4.5/5
- Reviews
- 7,168
- Age
- 1y ago

Arencia Vitamin C Booster Shot Serum with Glutathione Niacinamide and Vitamin E for Glow Skin 30ml
- Price
- £14.64
- Rating
- 4.2/5
- Reviews
- 2,229
- Age
- 8mo ago

Arencia Rosehip Brightening Rice Mochi Face Cleanser & Daily Scrub - Moisturizing Exfoliating & Deep-Cleansing - All Skin Types with Rice Powder & Rice Water (120g)
- Price
- £13.46
- Rating
- 4.5/5
- Reviews
- 7,168
- Age
- 2y ago

Glow Hyssop Overnight Face Mask Serum - hydrating & Anti-Aging Serum for younger looking Korean Glass Skin 30% Vitamin A C E 10% Niacinamide Peptide
- Price
- £15.99
- Rating
- 4.4/5
- Reviews
- 1,261
- Age
- 1y ago

Arencia Eraser Serum Glycolic Acid Booster with AHA BHA Exfoliating Face Serum for Acne-Prone Skin Pore Care & Texture Refining Lightweight Daily Skincare 30 mL
- Price
- £20.92
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Arencia Eraser Serum Glycolic Acid Booster with AHA BHA Exfoliating Face Serum for Acne-Prone Skin Pore Care & Texture Refining Lightweight Daily Skincare 30 mL
- Price
- £20.92
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 4mo ago

Arencia Vitamin C Booster Shot Serum with Glutathione Niacinamide and Vitamin E for Glow Skin 30ml
- Price
- £14.64
- Rating
- 4.2/5
- Reviews
- 2,229
- Age
- 8mo ago

Arencia Retinal Booster Shot Serum Advanced Night Serum with Retinal Caffeine and Ectoin Pore Refining and Firming Formula 30ml
- Price
- £16.39
- Rating
- 4.2/5
- Reviews
- 2,229
- Age
- 8mo ago

Arencia Hyssop Brightening & Deep-Cleansing Face Scrub & Exfoliator - All Skin Types For Sebaceous Filaments & Blackheads (120g)
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 7,168
- Age
- 1y ago

The Face Shop - Rice Water Bright Foaming Cleanser (150ml / 5 Fl Oz)
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 3,073
- Age
- 3y ago
Newest
by launch date
Arencia Eraser Serum Glycolic Acid Booster with AHA BHA Exfoliating Face Serum for Acne-Prone Skin Pore Care & Texture Refining Lightweight Daily Skincare 30 mL
- Price
- £20.92
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 4mo ago

Arencia Vitamin C Booster Shot Serum with Glutathione Niacinamide and Vitamin E for Glow Skin 30ml
- Price
- £14.64
- Rating
- 4.2/5
- Reviews
- 2,229
- Age
- 8mo ago

Arencia Retinal Booster Shot Serum Advanced Night Serum with Retinal Caffeine and Ectoin Pore Refining and Firming Formula 30ml
- Price
- £16.39
- Rating
- 4.2/5
- Reviews
- 2,229
- Age
- 8mo ago

ARENCIA Pore Melt Mochi Makeup-Removing Cleansing Oil
- Price
- £17.20
- Rating
- 4.5/5
- Reviews
- 544
- Age
- 11mo ago

Glow Hyssop Overnight Face Mask Serum - hydrating & Anti-Aging Serum for younger looking Korean Glass Skin 30% Vitamin A C E 10% Niacinamide Peptide
- Price
- £15.99
- Rating
- 4.4/5
- Reviews
- 1,261
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
90
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- ARENCIA96%
- The Face Shop4%
Demand
Rice Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.6× · 10 of 12 months tracked
Search terms
Top Rice Face Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- arencia109K/yr
- arencia mochi cleanser9K/yr
- rice face wash10K/yr
- arencia cleanser22K/yr
- rice cleanser7K/yr
- rice water face wash7K/yr
- mochi cleanser3K/yr
- rice cleanser korean3K/yr
- rice water bright3K/yr
- arencia korean rice mochi face cleanser9K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Face Wash
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Face Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









