revolution makeup gift set
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.97–£32.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad5,242.76avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.44avg listing price — sweet spot $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Market size
Bad£25K£25K/yr · 294K searches
According to Flapen's Amazon United Kingdom niche tracking, revolution makeup gift set is a £25K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
revolution makeup gift set market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £37K–£45K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 9.7%
- Avg brand age
- 32 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
186
Top-5 brand share
80%
Top 20: 97%
Top-5 click share
24%
Top 20: 57%
Open market
18%
- W764%
- e.l.f.8%
- Erinde4%
- Technic2%
- Neutrogena2%
- EupHHonycs2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.1×
Top revolution makeup gift set search terms
- mini makeup55K/yr
- w7 makeup58K/yr
- travel makeup23K/yr
- travel size makeup12K/yr
- mini make up11K/yr
- travel make up7K/yr
- mini cosmetics9K/yr
- makeup minis6K/yr
- w7 skincare17K/yr
- w7 makeup set5K/yr
Top revolution makeup gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
W7 On the Go Essentials - Mini Makeup Must-Haves with Primer Setting Spray Mascara Golden Glow Bronzing Drops & Beauty Sponge - Travel or Handbag Size Essentials
W7£6.984.6★596 rev
W7 Self Care Skincare Set | Face Cleanser Toner Serum Moisturiser & Lip Mask | Complete Daily Face Routine | Full Size Long Lasting Products to Use at Home
W7£13.184.5★1,676 rev
W7 Makeup Set Box - Surprise Assortment Gift of W7 Makeup Worth 40
W7£15.654.5★784 rev
Erinde Mini Highlighter Bronzer & Blush Powder Palette Matte Shimmer Powder Makeup Tiny Face Palette with Mirror All in One Blendable Travel Friendly Cruelty Free 3 Colours
Erinde£5.204.1★212 rev
W7 Skin Quench Full Size Skincare Set - Hydrating Skincare Bundle with Aloe Vera & Ceramides - Complete & Long-Lasting Moisturising At-Home Routine
W7£13.284.4★1,018 rev
Newest
by launch date
W7 Glow Theory Palette (Lunar) - Face Makeup Palette with Pink Blush Pearl Highlighter & Marbled Blush-Bronzer - Soft Glow Makeup
W7£6.7327 rev
10-Piece Mini Travel Makeup Brush Set with for On-the-Go Beauty
NEKAPLO£3.582 rev
W7 Lets Face It Cream Face Palette Light Soft Glow - 6-Pan Bronzer Blush & Highlight Palette - Creamy Blendable Face Makeup
W7£5.31117 rev
W7 Cheeky Cheeks Set - Liquid Blusher & Bronzer Trio - Radiant Glow
W7£5.56183 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Pink Positive
e.l.f.£4.508,438 rev
Trending
90-day click momentumW7 Glow Theory Palette (Lunar) - Face Makeup Palette with Pink Blush Pearl Highlighter & Marbled Blush-Bronzer - Soft Glow Makeup
W7£6.734.8★
W7 Lets Face It Cream Face Palette Light Soft Glow - 6-Pan Bronzer Blush & Highlight Palette - Creamy Blendable Face Makeup
W7£5.313.9★
10-Piece Mini Travel Makeup Brush Set with for On-the-Go Beauty
NEKAPLO£3.582.5★
W7 Afterglow Blusher & Highlight Compact - Pink & Gold Glowing Pressed Powder Compact
W7£4.674.5★
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Pink Positive
e.l.f.£4.504.3★
What buyers say about revolution makeup gift set
What buyers praise and complain about, mined from review topics.What buyers love
“Great products, love this selection”
“Excellent value”
“Good colour”
“give a good glow”
“It feels so smooth”
“easy to work with”
“Christmas present”
“leaves the skin nice”
“the product has a gentle fragrance”
“True to picture”
What buyers complain about
“even cheaper quality”
“Doesnt have any colour”
“Whilst the container is small”
“Not worth the price”
“it lacks moisture”
“Doesn't work”
“runs out fast”
“the stickiness is quite annoying”
“Made me feel so sick”
“hard to take off”
Top return reasons
Common questions
- Is revolution makeup gift set profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 72 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the revolution makeup gift set niche?
- 26 brands and 186 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in revolution makeup gift set?
- Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 0.2%.
- When does demand for revolution makeup gift set peak?
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 8.1× the quietest.
- What does it cost to enter the revolution makeup gift set niche?
- Listings span £2.97–£32.34; the average listing price is £7.44 (sweet spot $15–$100). The average incumbent carries 5,243 reviews — the moat a new listing must climb.