Skip to content

Revolution Makeup Gift Set

Fail

Shoppers spend an estimated $25K a year here, so Revolution Makeup Gift Set is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£25K/yr294K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
24%top-5 click share · 26 brands · 186 sellers

Flapen Score

Revolution Makeup Gift Set against its category

The dotted line is the Beauty average. Past it, Revolution Makeup Gift Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Revolution Makeup Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Revolution Makeup Gift Set 294K times last year and spent an estimated £25K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
1.1%
Market size, estimated
£25Ka year
Peak month
December8.1× the quietest month
Top search term
mini makeup55K searches a year

02 · Price

A sale here is worth £7.44.

Listings sell for £7.44 on average, from £2.97 to £32.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.44 that is £0 to £744 a year per listing.

Average price
£7.44under the $15 to $100 sweet spot
Price range
£2.97–£32.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£744
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #83 within Make-up. It carries 5,243 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#83in Make-up
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,243per listing
Listings tracked
72

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Revolution Makeup Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

186

Top-5 brand share

80%

Top 20: 97%

Top-5 click share

24%

Top 20: 57%

Open market

18%

  • Brand 164%
  • Brand 28%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Revolution Makeup Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Revolution Makeup Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini makeup55K/yr
  • w7 makeup58K/yr
  • travel makeup23K/yr
  • travel size makeup12K/yr
  • mini make up11K/yr
  • travel make up7K/yr
  • mini cosmetics9K/yr
  • makeup minis6K/yr
  • w7 skincare17K/yr
  • w7 makeup set5K/yr

Reviews and returns

What reviews say buyers love and hate about Revolution Makeup Gift Set

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“even cheaper quality”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Revolution Makeup Gift Set questions

Answered from the same tracked data.