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Revolution Makeup Gift Set

a small market ($25K/yr) — Revolution Makeup Gift Set doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 6Growth 13Conversion 14Competition 91Returns 99Price range 59Avg price 21Brand share 42Review moat 24Quality gap 67
This niche Category average · 2,481 niches

Is Revolution Makeup Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Revolution Makeup Gift Set is a £25K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 44/100.

Revolution Makeup Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.2% over the last 90 days and 1.1% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr6K
Search volume / yr-23.2%294K
Conversion rate1.1%
Avg price£7.44

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers26 · 186
Top-5 product click share24%
Open market20%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 72 products

Sponsored placement82%
New entrants (1y)13· 2 succeeded
Avg rating4.3★
Avg reviews5,243

Top Revolution Makeup Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

£0£743£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

186

Top-5 brand share

80%

Top 20: 97%

Top-5 click share

24%

Top 20: 57%

Open market

18%

  • W764%
  • e.l.f.8%
  • Erinde4%
  • Technic2%
  • Neutrogena2%
  • EupHHonycs2%

Revolution Makeup Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume294KCVR1.1%Products72Brands26Top 5 Brands80%OOS Rate9.7%Rating4.3★Reviews5,243Avg BSR#83
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.1×

Top Revolution Makeup Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mini makeup55K/yr
  • w7 makeup58K/yr
  • travel makeup23K/yr
  • travel size makeup12K/yr
  • mini make up11K/yr
  • travel make up7K/yr
  • mini cosmetics9K/yr
  • makeup minis6K/yr
  • w7 skincare17K/yr
  • w7 makeup set5K/yr

What reviews say buyers love and hate about Revolution Makeup Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall16%

Great products, love this selection

Value For Money15%

Excellent value

Color11%

Good colour

Brightness/Shine/Glow6%

give a good glow

Soft Feel6%

It feels so smooth

What buyers complain about

51% of reviews
Quality-Overall9%

even cheaper quality

Color7%

Doesnt have any colour

Size-Overall7%

Whilst the container is small

Value For Money7%

Not worth the price

Moist/Dry5%

it lacks moisture

Revolution Makeup Gift Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
17%
2Color
14%
3Quality-Overall
7%
4Defective Material/Parts
6%
5Advertised Vs Actual Product
6%

Common Revolution Makeup Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Revolution Makeup Gift Set 44/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 72 tracked products. 2 of 13 products launched in the last 360 days are still selling. Search demand moved -23.2% over the last 90 days.
Search demand for Revolution Makeup Gift Set on Amazon United Kingdom peaks in Jan–Feb–Mar–Dec, where the busiest month runs 8.1× the quietest.