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Revolution Makeup

Fail

The top 5 brands take 100% of clicks, so Revolution Makeup is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£98K/yr421K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
53%top-5 click share · 4 brands · 76 sellers

Flapen Score

Revolution Makeup against its category

The dotted line is the Beauty average. Past it, Revolution Makeup is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Revolution Makeup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Revolution Makeup 421K times last year and spent an estimated £98K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
421K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
4.6%
Market size, estimated
£98Ka year
Peak month
December2.8× the quietest month
Top search term
revolution121K searches a year

02 · Price

A sale here is worth £5.04.

Listings sell for £5.04 on average, from £2.73 to £10.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.04 that is £1K to £3K a year per listing.

Average price
£5.04under the $15 to $100 sweet spot
Price range
£2.73–£10.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #37 within Make-up. It carries 3,600 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#37in Make-up
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,600per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Revolution Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

0%

  • Brand 188%
  • Brand 210%
  • Brand 31%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Revolution Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Revolution Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • revolution121K/yr
  • revolution concealer63K/yr
  • revolution makeup139K/yr
  • makeup revolution24K/yr
  • revolution pro miracle cream19K/yr
  • revolution miracle cream8K/yr
  • miracle cream9K/yr
  • revolution conceal and define7K/yr
  • revolution make up7K/yr
  • revolution beauty7K/yr

Reviews and returns

What reviews say buyers love and hate about Revolution Makeup

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
9%of negative reviews mention “Smell”
0.1%of orders come back
“Strange smell”
A buyer, on “Smell”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Revolution Makeup questions

Answered from the same tracked data.