revolution makeup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,600.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad£98K£98K/yr · 421K searches
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.04avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.73–£10.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, revolution makeup is a £98K/yr Amazon United Kingdom market (421K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
revolution makeup market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £76K–£101K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.9%
- Avg brand age
- 49 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 88%
Open market
0%
- Revolution Beauty London88%
- Revolution Skincare London10%
- Revolution Pro1%
- Makeup Revolution1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top revolution makeup search terms
- revolution121K/yr
- revolution concealer63K/yr
- revolution makeup139K/yr
- makeup revolution24K/yr
- revolution pro miracle cream19K/yr
- revolution miracle cream8K/yr
- miracle cream9K/yr
- revolution conceal and define7K/yr
- revolution make up7K/yr
- revolution beauty7K/yr
Top revolution makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Revolution Pro Miracle Cream Hydrating & Beautifying Face Cream Reduces Dull Complexions Lightweight Formula Contains Hyaluronic Acid & Niacinamide 50 ml
Revolution Beauty London£6.054.3★4,291 rev
Revolution Conceal & Define Concealer Lightweight Long-Lasting Full Coverage Face Makeup C2 4g
Revolution Beauty London£3.164.4★4,650 rev
Makeup Revolution Conceal & Define Concealer Lightweight Longlasting Full Coverage Face Makeup C4 4g
Revolution Beauty London£3.684.4★3,246 rev
Revolution Conceal & Define Concealer C1 beige
Revolution Beauty London£3.604.5★2,607 rev
Revolution Reloaded Eyeshadow Palette Highly Pigmented 15 Shades Matte and Shimmer Finishes Iconic 3.0 16.5g
Revolution Beauty London£3.284.5★13,798 rev
Newest
by launch date
Revolution Loose Baking Powder Makeup Setting Powder for a Luminous Finish Absorbs Shine & Excess Oils Vegan & Cruelty-Free 30g Rose
Revolution Beauty London£4.4811,245 rev
Revolution Pout Lip Gloss Pigmented High Shine Formula with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 3g Creme Brulee Mauve
Revolution Skincare London£5.41100 rev
Revolution Pro Miracle Vegan Collagen Night Cream Hydrating Moisturiser Vegan Collagen & Squalane To Firm & Smooth Skin Vegan & Cruelty-Free 50ml
Revolution Beauty London£7.90338 rev
Revolution Skin Silk Radiant Serum Under Eye Brightener Hydrates & Smooths Under Eye with Hyaluronic Acid & Squalane Vegan & Cruelty-Free Fair Cool 4ml
Revolution Skincare London£5.34146 rev
Makeup Revolution Skin Silk Serum Foundation Light to Medium Coverage Contains Hyaluronic Acid F7 23ml
Revolution Beauty London£6.912,724 rev
Trending
90-day click momentumRevolution Loose Baking Powder Makeup Setting Powder for a Luminous Finish Absorbs Shine & Excess Oils Vegan & Cruelty-Free 30g Rose
Revolution Beauty London£4.484.4★
Revolution Pout Lip Gloss Pigmented High Shine Formula with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 3g Creme Brulee Mauve
Revolution Skincare London£5.414.4★
Makeup Revolution IRL Filter Finish Concealer C1
Revolution Beauty London£4.884.5★
Makeup Revolution Conceal & Define Concealer Lightweight Longlasting Full Coverage Face Makeup C0.5 4g
Revolution Beauty London£3.594.4★
Revolution Conceal & Define Concealer C1 beige
Revolution Beauty London£3.604.5★
What buyers say about revolution makeup
What buyers praise and complain about, mined from review topics.What buyers love
“Good deal”
“Good value and quality arrived quickly”
“skin feels softer”
“Great colour”
“Good moisturiser”
“nice on the skin”
“gives you a beautiful glow”
“This lengthens and thickens lashes, its long lasting and removes well with make up remover”
“its really suiting my dry, sensitive skin”
“Exactly what I wanted”
What buyers complain about
“Strange smell”
“Colours much darker than the pictured”
“NOT waterproof”
“Didn't work”
“Broke”
“a fraction of the price”
“This mascara is quite dry”
“For me it wasn't as good as other brands I have purchased”
“Completely different texture to what I normally receive”
“not fit for purpose”
Top return reasons
Common questions
- Is revolution makeup profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the revolution makeup niche?
- 4 brands and 76 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in revolution makeup?
- Top complaints mined from reviews: Smell, Color, Water Resistance. The return rate is 0.1%.
- When does demand for revolution makeup peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the revolution makeup niche?
- Listings span £2.73–£10.67; the average listing price is £5.04 (sweet spot $15–$100). The average incumbent carries 3,600 reviews — the moat a new listing must climb.