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Revolution Makeup

brand-locked demand (top 5 brands take 100% of clicks) — Revolution Makeup doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47

Market size 24Growth 15Conversion 55Competition 53Returns 100Price range 0Avg price 14Brand share 0Review moat 29Quality gap 70
This niche Category average · 2,481 niches

Is Revolution Makeup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Revolution Makeup is a £98K/yr Amazon United Kingdom market (421K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Revolution Makeup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.6% over the last 90 days and 4.6% of searches end in a purchase.

£98K

revenue / yr

Units sold / yr20K
Search volume / yr-20.6%421K
Conversion rate4.6%
Avg price£5.04

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 76
Top-5 product click share53%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement69%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews3,600

Top Revolution Makeup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

0%

  • Revolution Beauty London88%
  • Revolution Skincare London10%
  • Revolution Pro1%
  • Makeup Revolution1%
  • Open — no brand owns it (0%)

Revolution Makeup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume421KCVR4.6%Products32Brands4Top 5 Brands100%OOS Rate0.9%Rating4.3★Reviews3,600Avg BSR#37
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Revolution Makeup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • revolution121K/yr
  • revolution concealer63K/yr
  • revolution makeup139K/yr
  • makeup revolution24K/yr
  • revolution pro miracle cream19K/yr
  • revolution miracle cream8K/yr
  • miracle cream9K/yr
  • revolution conceal and define7K/yr
  • revolution make up7K/yr
  • revolution beauty7K/yr

What reviews say buyers love and hate about Revolution Makeup

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Value For Money14%

Good deal

Quality-Overall14%

Good value and quality arrived quickly

Soft Feel8%

skin feels softer

Color7%

Great colour

Moist/Dry7%

Good moisturiser

What buyers complain about

54% of reviews
Smell9%

Strange smell

Color8%

Colours much darker than the pictured

Water Resistance7%

NOT waterproof

Functionality-Overall6%

Didn't work

Durability5%

Broke

Revolution Makeup return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
38%
2Value For Money
6%
3Compatibility-Overall
6%
4Quality-Overall
6%
5Adhesion/Stickiness
6%

Common Revolution Makeup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Revolution Makeup 38/100 on Amazon United Kingdom — Skip it. The niche generates £98K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -20.6% over the last 90 days.
Search demand for Revolution Makeup on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.8× the quietest.