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Reusable Makeup Remover Pads

Fail

Prices span $3.52–$8.29, mostly outside the sweet spot, so Reusable Makeup Remover Pads is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£106K/yr184K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
54%top-5 click share · 18 brands · 37 sellers

Flapen Score

Reusable Makeup Remover Pads against its category

The dotted line is the Beauty average. Past it, Reusable Makeup Remover Pads is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reusable Makeup Remover Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reusable Makeup Remover Pads 184K times last year and spent an estimated £106K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
9.8%
Market size, estimated
£106Ka year
Peak month
December2.6× the quietest month
Top search term
reusable makeup remover pads57K searches a year

02 · Price

A sale here is worth £5.86.

Listings sell for £5.86 on average, from £3.52 to £8.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.86 that is £4K to £6K a year per listing.

Average price
£5.86under the $15 to $100 sweet spot
Price range
£3.52–£8.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Face. It carries 5,274 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Face
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,274per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Reusable Makeup Remover Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

37

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

39%

  • Brand 119%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Reusable Makeup Remover Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Reusable Makeup Remover Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reusable makeup remover pads57K/yr
  • reusable cotton pads29K/yr
  • reusable face cleansing pads22K/yr
  • reusable make up remover pads11K/yr
  • reusable face pads9K/yr
  • reusable cotton face pads9K/yr
  • make up remover pads reusable8K/yr
  • reusable makeup pads7K/yr
  • cotton pads reusable4K/yr
  • cleansing pads reusable4K/yr

Reviews and returns

What reviews say buyers love and hate about Reusable Makeup Remover Pads

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Size-Overall”
0.2%of orders come back
“are a little big for around the eye details”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Reusable Makeup Remover Pads questions

Answered from the same tracked data.