Retractable Makeup Brush
FailDemand is soft, at -27.2% this quarter, so Retractable Makeup Brush is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £63K/yr94K searches / yr
- 90-day growth
- -27.2%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 15 sellers
Flapen Score
Retractable Makeup Brush against its category
The dotted line is the Beauty average. Past it, Retractable Makeup Brush is stronger. Inside it, weaker.
Market
The Retractable Makeup Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Retractable Makeup Brush 94K times last year and spent an estimated £63K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -27.2%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £63Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- laura geller brush32K searches a year
02 · Price
A sale here is worth £8.33.
Listings sell for £8.33 on average, from £4.20 to £21.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.33 that is £2K to £4K a year per listing.
- Average price
- £8.33under the $15 to $100 sweet spot
- Price range
- £4.20–£21.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Tools & Accessories. It carries 2,235 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Tools & Accessories
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,235per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Retractable Makeup Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LAURA GELLER NEW YORK Retractable Black Kabuki Brush for Liquid Cream and Powder Face Makeup With Aluminum Handle
- Price
- £9.52
- Rating
- 4.4/5
- Reviews
- 12,751
- Age
- 6y ago

LAURA GELLER NEW YORK Blending Beauties Two-Piece Makeup Brush Gift Set for Powders and Foundation
- Price
- £10.72
- Rating
- 4.4/5
- Reviews
- 492
- Age
- 3y ago

LAURA GELLER NEW YORK Face It All 2pc Makeup Brush Set - Retractable Airbrush Kabuki Brush + Dual-Ended Blush and Bronzer Brush
- Price
- £13.16
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 1y ago

LAURA GELLER NEW YORK Retractable Airbrush Kabuki Brush for All Face Makeup & Foundation for Liquid Cream and Powder Face Makeup With Aluminum Handle
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 9,020
- Age
- 4y ago

2 Pieces Retractable Brush Kabuki Makeup Blush Face Brushes Powder Foundation Brush for Applying Foundation Powders and Mineral Cosmetics
- Price
- £6.12
- Rating
- 4.3/5
- Reviews
- 1,088
- Age
- 4y ago
Trending
estimated 90-day click momentum
LAURA GELLER NEW YORK 59mm Baked Balance-n-Brighten Foundation with Kabuki Brush Makeup Set Porcelain
- Price
- £21.48
- Rating
- 4.2/5
- Reviews
- 2,594
- Age
- 4y ago

LAURA GELLER NEW YORK Face It All 2pc Makeup Brush Set - Retractable Airbrush Kabuki Brush + Dual-Ended Blush and Bronzer Brush
- Price
- £13.16
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 1y ago

Flat Top Kabuki Foundation Brush By Keshima - Premium Makeup Brush for Liquid Cream and Powder - Buffing Blending and Face Brush (Metallic Retractable)
- Price
- £7.77
- Rating
- 4.6/5
- Reviews
- 417
- Age
- 2y ago

Vexorlian Retractable Makeup Brush Set 2 Pcs Travel Kabuki Foundation & Blush Brushes with Cover
- Price
- £4.64
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 8mo ago

Retractable Kabuki Brush Flat Top Foundation Makeup Brushes
- Price
- £5.50
- Rating
- 4.2/5
- Reviews
- 1,422
- Age
- 4y ago
Newest
by launch date
LXUEJIE 3 Pack Retractable Makeup Brush Travel Kabuki Foundation Brush Portable Powder Foundation Brushes Face Blush Brushes for Blending Liquid Blush Bronzer Buffing Sunscreen Cosmetics(Black Gold)
- Price
- £5.63
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 8mo ago

Vexorlian Retractable Makeup Brush Set 2 Pcs Travel Kabuki Foundation & Blush Brushes with Cover
- Price
- £4.64
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 8mo ago

LAURA GELLER NEW YORK Face It All 2pc Makeup Brush Set - Retractable Airbrush Kabuki Brush + Dual-Ended Blush and Bronzer Brush
- Price
- £13.16
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 1y ago

Flat Top Kabuki Foundation Brush By Keshima - Premium Makeup Brush for Liquid Cream and Powder - Buffing Blending and Face Brush (Metallic Retractable)
- Price
- £7.77
- Rating
- 4.6/5
- Reviews
- 417
- Age
- 2y ago

Retractable Blusher Brush with Cover 2 Pack Travel Kabuki Bronzer Makeup Brush Liquid Cream Foundation Powder Brush Extensible Face Blender Brush Professional Concealer Brush for Women (Gold & Black)
- Price
- £4.94
- Rating
- 4.2/5
- Reviews
- 416
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
15
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
7%
- Laura Geller Beauty52%
- LAURA GELLER NEW YORK16%
- YOUDALIS9%
- KESHIMA9%
- Mozeat Lens4%
- HuYiGGZ3%
- Open — no brand owns it (3 brands, 7%)
Demand
Retractable Makeup Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Retractable Makeup Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- laura geller brush32K/yr
- retractable makeup brush12K/yr
- laura geller brushes7K/yr
- kabuki brush retractable9K/yr
- retractable kabuki brush7K/yr
- laura geller brush set4K/yr
- retractable blusher brush5K/yr
- retractable foundation brush4K/yr
- laura geller makeup brushes4K/yr
- retractable brush4K/yr
Reviews and returns
What reviews say buyers love and hate about Retractable Makeup Brush
We read the reviews and the return reasons for every product selling here.
“Not great quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retractable Makeup Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









