Retractable Makeup Brush
soft demand (-27.2% this quarter) — Retractable Makeup Brush doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Retractable Makeup Brush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Retractable Makeup Brush is a £63K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Retractable Makeup Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.2% over the last 90 days and 8.0% of searches end in a purchase.
£63K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 13 products
Top Retractable Makeup Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LAURA GELLER NEW YORK Retractable Black Kabuki Brush for Liquid Cream and Powder Face Makeup With Aluminum Handle
- Price
- £9.52
- Rating
- 4.4/5
- Reviews
- 12,751
- Age
- 6y ago
LAURA GELLER NEW YORK Blending Beauties Two-Piece Makeup Brush Gift Set for Powders and Foundation
- Price
- £10.72
- Rating
- 4.4/5
- Reviews
- 492
- Age
- 3y ago
LAURA GELLER NEW YORK Face It All 2pc Makeup Brush Set - Retractable Airbrush Kabuki Brush + Dual-Ended Blush and Bronzer Brush
- Price
- £13.16
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 1y ago
LAURA GELLER NEW YORK Retractable Airbrush Kabuki Brush for All Face Makeup & Foundation for Liquid Cream and Powder Face Makeup With Aluminum Handle
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 9,020
- Age
- 4y ago
2 Pieces Retractable Brush Kabuki Makeup Blush Face Brushes Powder Foundation Brush for Applying Foundation Powders and Mineral Cosmetics
- Price
- £6.12
- Rating
- 4.3/5
- Reviews
- 1,088
- Age
- 4y ago
Trending
90-day click momentum
LAURA GELLER NEW YORK 59mm Baked Balance-n-Brighten Foundation with Kabuki Brush Makeup Set Porcelain
- Price
- £21.48
- Rating
- 4.2/5
- Reviews
- 2,594
- Age
- 4y ago
LAURA GELLER NEW YORK Face It All 2pc Makeup Brush Set - Retractable Airbrush Kabuki Brush + Dual-Ended Blush and Bronzer Brush
- Price
- £13.16
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 1y ago
Flat Top Kabuki Foundation Brush By Keshima - Premium Makeup Brush for Liquid Cream and Powder - Buffing Blending and Face Brush (Metallic Retractable)
- Price
- £7.77
- Rating
- 4.6/5
- Reviews
- 417
- Age
- 2y ago
Vexorlian Retractable Makeup Brush Set 2 Pcs Travel Kabuki Foundation & Blush Brushes with Cover
- Price
- £4.64
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 8mo ago
Retractable Kabuki Brush Flat Top Foundation Makeup Brushes
- Price
- £5.50
- Rating
- 4.2/5
- Reviews
- 1,422
- Age
- 4y ago
Newest
by launch date
LXUEJIE 3 Pack Retractable Makeup Brush Travel Kabuki Foundation Brush Portable Powder Foundation Brushes Face Blush Brushes for Blending Liquid Blush Bronzer Buffing Sunscreen Cosmetics(Black Gold)
- Price
- £5.63
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 8mo ago
Vexorlian Retractable Makeup Brush Set 2 Pcs Travel Kabuki Foundation & Blush Brushes with Cover
- Price
- £4.64
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 8mo ago
LAURA GELLER NEW YORK Face It All 2pc Makeup Brush Set - Retractable Airbrush Kabuki Brush + Dual-Ended Blush and Bronzer Brush
- Price
- £13.16
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 1y ago
Flat Top Kabuki Foundation Brush By Keshima - Premium Makeup Brush for Liquid Cream and Powder - Buffing Blending and Face Brush (Metallic Retractable)
- Price
- £7.77
- Rating
- 4.6/5
- Reviews
- 417
- Age
- 2y ago
Retractable Blusher Brush with Cover 2 Pack Travel Kabuki Bronzer Makeup Brush Liquid Cream Foundation Powder Brush Extensible Face Blender Brush Professional Concealer Brush for Women (Gold & Black)
- Price
- £4.94
- Rating
- 4.2/5
- Reviews
- 416
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
15
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
7%
- Laura Geller Beauty52%
- LAURA GELLER NEW YORK16%
- YOUDALIS9%
- KESHIMA9%
- Mozeat Lens4%
- HuYiGGZ3%
- Open — no brand owns it (3 brands, 7%)
Retractable Makeup Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top Retractable Makeup Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- laura geller brush32K/yr
- retractable makeup brush12K/yr
- laura geller brushes7K/yr
- kabuki brush retractable9K/yr
- retractable kabuki brush7K/yr
- laura geller brush set4K/yr
- retractable blusher brush5K/yr
- retractable foundation brush4K/yr
- laura geller makeup brushes4K/yr
- retractable brush4K/yr
What reviews say buyers love and hate about Retractable Makeup Brush
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Fab brushes”
“The bristles are good quality”
“The bristles are soft”
“worth every pen̈ny”
“As advertised”
What buyers complain about
63% of reviews“Not great quality”
“The brush is a little bigger”
“broke within a week”
“expensive”
“it's a pity it doesn't feel more sturdy”
Retractable Makeup Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Retractable Makeup Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
