Retinol Eye Cream
FailDemand is soft, at -27.4% this quarter, so Retinol Eye Cream is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £206K/yr186K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 73%top-5 click share · 12 brands · 257 sellers
Flapen Score
Retinol Eye Cream against its category
The dotted line is the Beauty average. Past it, Retinol Eye Cream is stronger. Inside it, weaker.
Market
The Retinol Eye Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Retinol Eye Cream 186K times last year and spent an estimated £206K. The top 5 brands take 86% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £206Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- retinol eye cream88K searches a year
02 · Price
A sale here is worth £14.57.
Listings sell for £14.57 on average, from £7.18 to £32.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £14.57 that is £7K to £11K a year per listing.
- Average price
- £14.57under the $15 to $100 sweet spot
- Price range
- £7.18–£32.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #51 within Eyes. It carries 5,515 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #51in Eyes
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,515per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Retinol Eye Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
257
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
11%
- Brand 138%
- Brand 219%
- Brand 314%
- Brand 410%
- Brand 54%
- Brand 64%
- Open — no brand owns it (6 brands, 11%)
Demand
Retinol Eye Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.6×
Search terms
Top Retinol Eye Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- retinol eye cream88K/yr
- roc eye cream27K/yr
- roc retinol correxion eye cream18K/yr
- roc retinol correxion line smoothing eye cream4K/yr
- retinal eye cream4K/yr
- eye retinol4K/yr
- retinol eye5K/yr
- eye cream retinol5K/yr
- retinal eye4K/yr
- inkey list retinol eye cream3K/yr
Reviews and returns
What reviews say buyers love and hate about Retinol Eye Cream
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retinol Eye Cream questions
Answered from the same tracked data.