Retinol Cream
brand-locked demand (top 5 brands take 98% of clicks) — Retinol Cream doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Retinol Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Retinol Cream is a £214K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 45/100.
Retinol Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.6% over the last 90 days and 10.0% of searches end in a purchase.
£214K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 14 products
Top Retinol Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olay Retinol 24 Night Cream Face Moisturiser - Anti-Aging Skincare with Antioxidant Vitamin E Overnight Face Cream that Smooths Renews and Hydrates 50ml
- Price
- £12.31
- Rating
- 4.5/5
- Reviews
- 1,047
- Age
- 2y ago
Olay Retinol 24 MAX Night Cream - Anti Aging Face Cream Moisturiser for Women with Antioxidant Vitamin E and 40% Glycerin Smooths Renews and Hydrates Overnight 50ml
- Price
- £14.95
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 2y ago
Olay Retinol 24 Night Cream Face Moisturiser Refill Skincare with Antioxidant Vitamin E Overnight Anti Ageing Skin Care: Smooths Renews and Hydrates 50ml
- Price
- £11.76
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 2y ago
Kleem Retinol Night Cream Anti Wrinkle Face Cream with Hyaluronic Acid & Panthenol Anti Aging Cream for Fine Lines Dark Spots & Uneven Skin Tone Gentle Formula 50ml
- Price
- £16.81
- Rating
- 4.4/5
- Reviews
- 16,730
- Age
- 8y ago
Eclat Skincare Retinol Night Cream Advanced Retinol Cream for Face with Hyaluronic Acid Anti Aging to Smooth Wrinkles & Fine Lines - Firming & Hydrating Face Moisturizer for Women and Men 50 ml
- Price
- £8.89
- Rating
- 4.3/5
- Reviews
- 11,138
- Age
- 8y ago
Trending
90-day click momentum
Retinol Cream Anti Aging for Face: Wrinkle Cream for Face Neck with Collagen & Hyaluronic Acid - Reduces Wrinkles Fine Lines Lifting Facial Skin for Women Day & Night Care (50 ml)
- Price
- £8.75
- Rating
- 4.4/5
- Reviews
- 2,215
- Age
- 3mo ago
O.l.a.y Retinol 24 Mini Night Cream Face Moisturiser - Anti-Aging Skincare with Antioxidant Vitamin E Overnight Face Cream that Smooths Renews and Hydrates 15ml
- Price
- £13.34
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 7mo ago
Olay Body Lotion Smoothing for Women with Retinol 24hr Moisturizing Vitamin E & Vitamin B3 Complex Fast Absorbing Formula 17 fl oz
- Price
- £21.83
- Rating
- 4.6/5
- Reviews
- 1,730
- Age
- 1y ago
Olay MINIS Retinol 24 Night Renewal Cream Skincare for face and neck with Retinyl Propionate. Fine Lines and Wrinkles reduced with 3 Actions: Smooths Renews and Hydrates 15ml
- Price
- £8.40
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 7mo ago
Olay Retinol 24 MAX Night Cream - Anti Aging Face Cream Moisturiser for Women with Antioxidant Vitamin E and 40% Glycerin Smooths Renews and Hydrates Overnight 50ml
- Price
- £14.95
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 2y ago
Newest
by launch dateRetinol Cream Anti Aging for Face: Wrinkle Cream for Face Neck with Collagen & Hyaluronic Acid - Reduces Wrinkles Fine Lines Lifting Facial Skin for Women Day & Night Care (50 ml)
- Price
- £8.75
- Rating
- 4.4/5
- Reviews
- 2,215
- Age
- 3mo ago
O.l.a.y Retinol 24 Mini Night Cream Face Moisturiser - Anti-Aging Skincare with Antioxidant Vitamin E Overnight Face Cream that Smooths Renews and Hydrates 15ml
- Price
- £13.34
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 7mo ago
Olay MINIS Retinol 24 Night Renewal Cream Skincare for face and neck with Retinyl Propionate. Fine Lines and Wrinkles reduced with 3 Actions: Smooths Renews and Hydrates 15ml
- Price
- £8.40
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 7mo ago
Olay Body Lotion Smoothing for Women with Retinol 24hr Moisturizing Vitamin E & Vitamin B3 Complex Fast Absorbing Formula 17 fl oz
- Price
- £21.83
- Rating
- 4.6/5
- Reviews
- 1,730
- Age
- 1y ago
Olay Retinol 24 Night Cream Face Moisturiser - Anti-Aging Skincare with Antioxidant Vitamin E Overnight Face Cream that Smooths Renews and Hydrates 50ml
- Price
- £12.31
- Rating
- 4.5/5
- Reviews
- 1,047
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
69
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Olay76%
- Eclat Skincare9%
- KLEEM6%
- Generic4%
- ROSVANEE3%
- Bealions2%
Retinol Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Retinol Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- olay retinol 24 night cream41K/yr
- retinol night cream28K/yr
- olay retinol19K/yr
- olay retinol 24 max night cream9K/yr
- eclat skincare14K/yr
- retinol moisturiser9K/yr
- eclat10K/yr
- retinol night cream for face7K/yr
- kleem7K/yr
- olay retinol 247K/yr
What reviews say buyers love and hate about Retinol Cream
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“The product is top notch”
“Lightweight and moisturising”
“makes skin feel smooth”
“Makes skin feel nice and smooth and ok with my sensitive skin”
“Excellent value”
What buyers complain about
59% of reviews“it brought my face up in a rash”
“Overpriced”
“Quality control not as good as other products”
“Burns skin”
“really not what I want in a moisturiser”
Retinol Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Retinol Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
