Retinoid
prices mostly outside the sweet spot ($5.40–$13.44) — Retinoid doesn't clear our bar today.
Flapen Score
Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47
Is Retinoid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Retinoid is a £49K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 34/100.
Retinoid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.6% over the last 90 days and 6.0% of searches end in a purchase.
£49K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 10 products
Top Retinoid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Ordinary Granactive Retinoid 2% Emulsion Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement 30ml
- Price
- £8.55
- Rating
- 4.4/5
- Reviews
- 5,487
- Age
- 5y ago
The Ordinary Retinal 0.2% Emulsion High-Strength Retinoid Serum for Advanced Anti-Aging Support 15ml
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 2,918
- Age
- 2y ago
The Ordinary Granactive Retinoid 5% in Squalane Advanced Anti-Aging Retinoid with Hydration Support for Dry and Mature Skin 30ml
- Price
- £12.00
- Rating
- 4.4/5
- Reviews
- 1,655
- Age
- 8y ago
CeraVe Resurfacing Retinol Face Serum for Blemish-Prone Skin 30ml
- Price
- £13.44
- Rating
- 4.5/5
- Reviews
- 11,996
- Age
- 3y ago
The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 30ml
- Price
- £6.81
- Rating
- 4.6/5
- Reviews
- 18,370
- Age
- 9y ago
Trending
90-day click momentum
The INKEY List Starter Dual Retinol Serum 30ml 0.5% Amisol Trio & 0.2% Symrelief Gentle Skin Renewal Smooths Fine Lines Hydration & Barrier Protection Suitable for Sensitive Skin
- Price
- £8.87
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 7mo ago
The Ordinary Retinol 0.2% in Squalane Gentle Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing 30ml
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 1y ago
The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 30ml
- Price
- £6.81
- Rating
- 4.6/5
- Reviews
- 18,370
- Age
- 9y ago
The Ordinary Granactive Retinoid 5% in Squalane Advanced Anti-Aging Retinoid with Hydration Support for Dry and Mature Skin 30ml
- Price
- £12.00
- Rating
- 4.4/5
- Reviews
- 1,655
- Age
- 8y ago
The Ordinary Granactive Retinoid 2% Emulsion Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement 30ml
- Price
- £8.55
- Rating
- 4.4/5
- Reviews
- 5,487
- Age
- 5y ago
Newest
by launch dateThe INKEY List Starter Dual Retinol Serum 30ml 0.5% Amisol Trio & 0.2% Symrelief Gentle Skin Renewal Smooths Fine Lines Hydration & Barrier Protection Suitable for Sensitive Skin
- Price
- £8.87
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 7mo ago
The Ordinary Retinol 0.2% in Squalane Gentle Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing 30ml
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 1y ago
The Ordinary Retinal 0.2% Emulsion High-Strength Retinoid Serum for Advanced Anti-Aging Support 15ml
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 2,918
- Age
- 2y ago
CeraVe Resurfacing Retinol Face Serum for Blemish-Prone Skin 30ml
- Price
- £13.44
- Rating
- 4.5/5
- Reviews
- 11,996
- Age
- 3y ago
Minimalist 2% Retinoid Anti Ageing Night Cream for Wrinkles & Fine Lines | With Retinol Derivative For Sensitive Skin white 30 ml (Pack of 1)
- Price
- £10.23
- Rating
- 4.0/5
- Reviews
- 4,454
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
21
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- The Ordinary78%
- CeraVe7%
- The INKEY List5%
- Minimalist5%
- Eclat Skincare4%
- ROSVANEE2%
- Open — no brand owns it (0%)
Retinoid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Retinoid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- retinoid43K/yr
- retinoids for face29K/yr
- retinoids10K/yr
- retinol 2%4K/yr
- topical retinoids3K/yr
- retinoic acid2K/yr
What reviews say buyers love and hate about Retinoid
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“nice on the skin”
“Superb product with great results”
“not over priced”
“my skin feels smoother”
“excellent hydration, good glow”
What buyers complain about
51% of reviews“Red itchy face”
“Waste of money”
“not noticed any difference at all”
“No results”
“And it was all yellow”
Retinoid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Retinoid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
