Retinoid
FailPrices span $5.40–$13.44, mostly outside the sweet spot, so Retinoid is a Fail.
- Flapen Score
- 34 / 100Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 4734
- Market size
- £49K/yr91K searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 21 sellers
Flapen Score
Retinoid against its category
The dotted line is the Beauty average. Past it, Retinoid is stronger. Inside it, weaker.
Market
The Retinoid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Retinoid 91K times last year and spent an estimated £49K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £49Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- retinoid43K searches a year
02 · Price
A sale here is worth £9.12.
Listings sell for £9.12 on average, from £5.40 to £13.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.12 that is £2K to £5K a year per listing.
- Average price
- £9.12under the $15 to $100 sweet spot
- Price range
- £5.40–£13.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #59 within Face. It carries 12,534 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #59in Face
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,534per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Retinoid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Granactive Retinoid 2% Emulsion Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement 30ml
- Price
- £8.55
- Rating
- 4.4/5
- Reviews
- 5,487
- Age
- 5y ago

The Ordinary Retinal 0.2% Emulsion High-Strength Retinoid Serum for Advanced Anti-Aging Support 15ml
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 2,918
- Age
- 2y ago

The Ordinary Granactive Retinoid 5% in Squalane Advanced Anti-Aging Retinoid with Hydration Support for Dry and Mature Skin 30ml
- Price
- £12.00
- Rating
- 4.4/5
- Reviews
- 1,655
- Age
- 8y ago

CeraVe Resurfacing Retinol Face Serum for Blemish-Prone Skin 30ml
- Price
- £13.44
- Rating
- 4.5/5
- Reviews
- 11,996
- Age
- 3y ago

The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 30ml
- Price
- £6.81
- Rating
- 4.6/5
- Reviews
- 18,370
- Age
- 9y ago
Trending
estimated 90-day click momentum
The INKEY List Starter Dual Retinol Serum 30ml 0.5% Amisol Trio & 0.2% Symrelief Gentle Skin Renewal Smooths Fine Lines Hydration & Barrier Protection Suitable for Sensitive Skin
- Price
- £8.87
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 7mo ago

The Ordinary Retinol 0.2% in Squalane Gentle Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing 30ml
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 1y ago

The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 30ml
- Price
- £6.81
- Rating
- 4.6/5
- Reviews
- 18,370
- Age
- 9y ago

The Ordinary Granactive Retinoid 5% in Squalane Advanced Anti-Aging Retinoid with Hydration Support for Dry and Mature Skin 30ml
- Price
- £12.00
- Rating
- 4.4/5
- Reviews
- 1,655
- Age
- 8y ago

The Ordinary Granactive Retinoid 2% Emulsion Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement 30ml
- Price
- £8.55
- Rating
- 4.4/5
- Reviews
- 5,487
- Age
- 5y ago
Newest
by launch date
The INKEY List Starter Dual Retinol Serum 30ml 0.5% Amisol Trio & 0.2% Symrelief Gentle Skin Renewal Smooths Fine Lines Hydration & Barrier Protection Suitable for Sensitive Skin
- Price
- £8.87
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 7mo ago

The Ordinary Retinol 0.2% in Squalane Gentle Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing 30ml
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 1y ago

The Ordinary Retinal 0.2% Emulsion High-Strength Retinoid Serum for Advanced Anti-Aging Support 15ml
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 2,918
- Age
- 2y ago

CeraVe Resurfacing Retinol Face Serum for Blemish-Prone Skin 30ml
- Price
- £13.44
- Rating
- 4.5/5
- Reviews
- 11,996
- Age
- 3y ago

Minimalist 2% Retinoid Anti Ageing Night Cream for Wrinkles & Fine Lines | With Retinol Derivative For Sensitive Skin white 30 ml (Pack of 1)
- Price
- £10.23
- Rating
- 4.0/5
- Reviews
- 4,454
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
21
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- The Ordinary78%
- CeraVe7%
- The INKEY List5%
- Minimalist5%
- Eclat Skincare4%
- ROSVANEE2%
- Open — no brand owns it (0%)
Demand
Retinoid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Retinoid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- retinoid43K/yr
- retinoids for face29K/yr
- retinoids10K/yr
- retinol 2%4K/yr
- topical retinoids3K/yr
- retinoic acid2K/yr
Reviews and returns
What reviews say buyers love and hate about Retinoid
We read the reviews and the return reasons for every product selling here.
“Red itchy face”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retinoid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









