Refy Mascara
FailThe top 5 brands take 100% of clicks, so Refy Mascara is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £687K/yr705K searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 80%top-5 click share · 3 brands · 170 sellers
Flapen Score
Refy Mascara against its category
The dotted line is the Beauty average. Past it, Refy Mascara is stronger. Inside it, weaker.
Market
The Refy Mascara market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Refy Mascara 705K times last year and spent an estimated £687K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 705K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £687K a year.
- Searches, last 12 months
- 705K
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £687Ka year
- Top search term
- loreal mascara196K searches a year
02 · Price
A sale here is worth £6.97.
Listings sell for £6.97 on average, from £5.29 to £9.12. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £6.97 that is £42K to £56K a year per listing.
- Average price
- £6.97under the $15 to $100 sweet spot
- Price range
- £5.29–£9.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £42K–£56K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Make-up. It carries 7,251 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Make-up
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,251per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Refy Mascara products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOréal Paris Mascara Telescopic Original Mascara to Achieve Dramatic Length & Definition Up to +71% Lengthening Effect Smudge-Resistant and Long-Wearing Formula for Up to 36H Wear 8ml
- Price
- £5.46
- Rating
- 4.3/5
- Reviews
- 13,591
- Age
- 15y ago

LOréal Paris Black Mascara Telescopic Extensionist Mascara Extended Length Volume and Curl Instant Lash Lift Effect Up to 24H Hold Does Not Flake Off Smudge Resistant Black 1 x 9.9ml
- Price
- £8.81
- Rating
- 4.3/5
- Reviews
- 1,282
- Age
- 9mo ago

LOréal Paris Mascara Telescopic Mascara Extra Black for Intense Definition & Length Precise Application Brush for Up to 71% Lengthening Effect* Smudge-Proof and Ophthalmologist Tested
- Price
- £6.01
- Rating
- 4.2/5
- Reviews
- 6,078
- Age
- 14y ago

LOreal Paris Volumising Mascara For Intense Volume and a Fanned Out Effect 1.4x Bigger Looking Eyes Clump-free Formula Suitable for Sensitive Eyes Volume Million Lashes Panorama
- Price
- £6.60
- Rating
- 4.3/5
- Reviews
- 11,885
- Age
- 2y ago

e.l.f. Lash N Roll Mascara Curling Mascara For Visibly Lifted Lashes Lifts & Separates Lashes. Long-Lasting Formula Vegan & Cruelty-Free Black
- Price
- £5.29
- Rating
- 4.4/5
- Reviews
- 11,123
- Age
- 3y ago
Trending
estimated 90-day click momentum
LOréal Paris Mascara Telescopic Original Waterproof Mascara to Achieve Dramatic Lash Length Smudge-Proof Long-Wearing Formula for All-Day Wear Black
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 1y ago

LOréal Paris Black Mascara Telescopic Extensionist Mascara Extended Length Volume and Curl Instant Lash Lift Effect Up to 24H Hold Does Not Flake Off Smudge Resistant Black 1 x 9.9ml
- Price
- £8.81
- Rating
- 4.3/5
- Reviews
- 1,282
- Age
- 9mo ago

UKLASH Lengthening Mascara (Mascara) - Black Extra-Black Pigmented Water-Resistant Vegan-Friendly Paraben-Free Cruelty-Free Lengthening Formula with Double-Sided Silicone Wand
- Price
- £9.12
- Rating
- 4.1/5
- Reviews
- 460
- Age
- 1y ago

LOréal Paris Mascara Telescopic Original Mascara to Achieve Dramatic Length & Definition Up to +71% Lengthening Effect Smudge-Resistant and Long-Wearing Formula for Up to 36H Wear 8ml
- Price
- £5.46
- Rating
- 4.3/5
- Reviews
- 13,591
- Age
- 15y ago

LOreal Mascara Black 10 ml (Pack of 1)
- Price
- £7.61
- Rating
- 4.4/5
- Reviews
- 14,734
- Age
- 16y ago
Newest
by launch date
LOréal Paris Black Mascara Telescopic Extensionist Mascara Extended Length Volume and Curl Instant Lash Lift Effect Up to 24H Hold Does Not Flake Off Smudge Resistant Black 1 x 9.9ml
- Price
- £8.81
- Rating
- 4.3/5
- Reviews
- 1,282
- Age
- 9mo ago

Uklash Volume Boost Mascara 7 g For Volumizing & Fuller Lashes
- Price
- £8.90
- Rating
- 4.2/5
- Reviews
- 343
- Age
- 1y ago

UKLASH Lengthening Mascara (Mascara) - Black Extra-Black Pigmented Water-Resistant Vegan-Friendly Paraben-Free Cruelty-Free Lengthening Formula with Double-Sided Silicone Wand
- Price
- £9.12
- Rating
- 4.1/5
- Reviews
- 460
- Age
- 1y ago

LOréal Paris Mascara Telescopic Original Waterproof Mascara to Achieve Dramatic Lash Length Smudge-Proof Long-Wearing Formula for All-Day Wear Black
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 1y ago

e.l.f. Lash XTNDR Mascara Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Pitch Black
- Price
- £5.95
- Rating
- 4.3/5
- Reviews
- 9,003
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
170
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- L'Oreal Paris84%
- e.l.f.10%
- UKLASH6%
Demand
Refy Mascara search demand
Weekly searches over the year. Pick a range.
Search terms
Top Refy Mascara search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- loreal mascara196K/yr
- telescopic mascara135K/yr
- elf mascara68K/yr
- loreal telescopic mascara black54K/yr
- loreal extentionist mascara24K/yr
- uk lash mascara21K/yr
- loreal telescopic mascara22K/yr
- mascara loreal18K/yr
- loreal mascara telescopic16K/yr
- elf mascara black20K/yr
Reviews and returns
What reviews say buyers love and hate about Refy Mascara
We read the reviews and the return reasons for every product selling here.
“it's too much on the eyelashes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Refy Mascara questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









