Refy Mascara
brand-locked demand (top 5 brands take 100% of clicks) — Refy Mascara doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Refy Mascara profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Refy Mascara is a £687K/yr Amazon United Kingdom market (705K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Refy Mascara: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.8% over the last 90 days and 14.0% of searches end in a purchase.
£687K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 11 products
Top Refy Mascara products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Mascara Telescopic Original Mascara to Achieve Dramatic Length & Definition Up to +71% Lengthening Effect Smudge-Resistant and Long-Wearing Formula for Up to 36H Wear 8ml
- Price
- £5.46
- Rating
- 4.3/5
- Reviews
- 13,591
- Age
- 15y ago
LOréal Paris Black Mascara Telescopic Extensionist Mascara Extended Length Volume and Curl Instant Lash Lift Effect Up to 24H Hold Does Not Flake Off Smudge Resistant Black 1 x 9.9ml
- Price
- £8.81
- Rating
- 4.3/5
- Reviews
- 1,282
- Age
- 9mo ago
LOréal Paris Mascara Telescopic Mascara Extra Black for Intense Definition & Length Precise Application Brush for Up to 71% Lengthening Effect* Smudge-Proof and Ophthalmologist Tested
- Price
- £6.01
- Rating
- 4.2/5
- Reviews
- 6,078
- Age
- 14y ago
LOreal Paris Volumising Mascara For Intense Volume and a Fanned Out Effect 1.4x Bigger Looking Eyes Clump-free Formula Suitable for Sensitive Eyes Volume Million Lashes Panorama
- Price
- £6.60
- Rating
- 4.3/5
- Reviews
- 11,885
- Age
- 2y ago
e.l.f. Lash N Roll Mascara Curling Mascara For Visibly Lifted Lashes Lifts & Separates Lashes. Long-Lasting Formula Vegan & Cruelty-Free Black
- Price
- £5.29
- Rating
- 4.4/5
- Reviews
- 11,123
- Age
- 3y ago
Trending
90-day click momentum
LOréal Paris Mascara Telescopic Original Waterproof Mascara to Achieve Dramatic Lash Length Smudge-Proof Long-Wearing Formula for All-Day Wear Black
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 1y ago
LOréal Paris Black Mascara Telescopic Extensionist Mascara Extended Length Volume and Curl Instant Lash Lift Effect Up to 24H Hold Does Not Flake Off Smudge Resistant Black 1 x 9.9ml
- Price
- £8.81
- Rating
- 4.3/5
- Reviews
- 1,282
- Age
- 9mo ago
UKLASH Lengthening Mascara (Mascara) - Black Extra-Black Pigmented Water-Resistant Vegan-Friendly Paraben-Free Cruelty-Free Lengthening Formula with Double-Sided Silicone Wand
- Price
- £9.12
- Rating
- 4.1/5
- Reviews
- 460
- Age
- 1y ago
LOréal Paris Mascara Telescopic Original Mascara to Achieve Dramatic Length & Definition Up to +71% Lengthening Effect Smudge-Resistant and Long-Wearing Formula for Up to 36H Wear 8ml
- Price
- £5.46
- Rating
- 4.3/5
- Reviews
- 13,591
- Age
- 15y ago
LOreal Mascara Black 10 ml (Pack of 1)
- Price
- £7.61
- Rating
- 4.4/5
- Reviews
- 14,734
- Age
- 16y ago
Newest
by launch dateLOréal Paris Black Mascara Telescopic Extensionist Mascara Extended Length Volume and Curl Instant Lash Lift Effect Up to 24H Hold Does Not Flake Off Smudge Resistant Black 1 x 9.9ml
- Price
- £8.81
- Rating
- 4.3/5
- Reviews
- 1,282
- Age
- 9mo ago
Uklash Volume Boost Mascara 7 g For Volumizing & Fuller Lashes
- Price
- £8.90
- Rating
- 4.2/5
- Reviews
- 343
- Age
- 1y ago
UKLASH Lengthening Mascara (Mascara) - Black Extra-Black Pigmented Water-Resistant Vegan-Friendly Paraben-Free Cruelty-Free Lengthening Formula with Double-Sided Silicone Wand
- Price
- £9.12
- Rating
- 4.1/5
- Reviews
- 460
- Age
- 1y ago
LOréal Paris Mascara Telescopic Original Waterproof Mascara to Achieve Dramatic Lash Length Smudge-Proof Long-Wearing Formula for All-Day Wear Black
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 1y ago
e.l.f. Lash XTNDR Mascara Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Pitch Black
- Price
- £5.95
- Rating
- 4.3/5
- Reviews
- 9,003
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
170
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- L'Oreal Paris84%
- e.l.f.10%
- UKLASH6%
Refy Mascara demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Refy Mascara search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- loreal mascara196K/yr
- telescopic mascara135K/yr
- elf mascara68K/yr
- loreal telescopic mascara black54K/yr
- loreal extentionist mascara24K/yr
- uk lash mascara21K/yr
- loreal telescopic mascara22K/yr
- mascara loreal18K/yr
- loreal mascara telescopic16K/yr
- elf mascara black20K/yr
What reviews say buyers love and hate about Refy Mascara
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Great with a lash lift”
“Brilliant performance”
“Best price”
“lasts all day without smudging”
“Easy to use”
What buyers complain about
65% of reviews“it's too much on the eyelashes”
“Not smudge proof”
“Very dry”
“This is concerning as the quality is also clumpy”
“Impossible to remove”
Refy Mascara return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Refy Mascara questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
