Is reef safe sunscreen profitable to sell on Amazon United Kingdom?

The niche generates £324K/yr across 19 tracked products. 90-day search growth is +92.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the reef safe sunscreen niche?

4 brands and 134 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in reef safe sunscreen?

Top complaints mined from reviews: Value For Money, Allergies, Functionality-Overall. The return rate is 0.1%.

When does demand for reef safe sunscreen peak?

Demand peaks in May–Jun–Jul–Sep; the busiest month runs 2.9× the quietest.

What does it cost to enter the reef safe sunscreen niche?

Listings span £7.60–£19.89; the average listing price is £14.09 (sweet spot $15–$100). The average incumbent carries 2,465 reviews — the moat a new listing must climb.

reef safe sunscreen

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Growth

Great+92.7%

90-day search growth — must beat 0% to launch

Avg price

Good£14.09

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£324K

£324K/yr · 214K searches

Review moat

Okay2,465.11

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£7.60–£19.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, reef safe sunscreen is a £324K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Sep. Verdict: Worth a look — 59/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

reef safe sunscreen market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £282K–£352K; units × avg price
Conversion rate: 10.7%
Avg BSR: #158
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.8%
Avg brand age: 46 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

134

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

SUN BUM92%
SAFE SEA4%
BLUE LIZARD2%
Sun Zapper1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +92.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 2.9×

Open Trend

Top reef safe sunscreen search terms

sun bum68K/yr +145.5%7.4% conv.
reef safe sunscreen34K/yr -16.1%2.3% conv.
sunbum19K/yr +105.9%10.8% conv.
sun bums 5017K/yr +199.0%13.9% conv.
sun bums 3013K/yr +182.9%14.2% conv.
sunbum sun cream 5010K/yr +189.4%14.2% conv.
sunbum sun cream 307K/yr +240.5%15.4% conv.
sun bum sunscreen6K/yr +174.8%6.3% conv.
reef safe sunscreen spf 5010K/yr -20.0%3.1% conv.
coral reef friendly sunscreen3K/yr +246.7%0.6% conv.

All search terms

Top reef safe sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sun Bum Original SPF 50 Sun Cream Spray Moisturizing Sunscreen with Vitamin E Vegan and Reef Friendly Broad Spectrum UVA/UVB Protection 200ml

SUN BUM£13.354.3★175 rev

Sun Bum Original SPF 30 Sun Cream Spray Moisturizing Sunscreen with Vitamin E Vegan and Reef Friendly Broad Spectrum UVA/UVB Protection 200ml

SUN BUM£14.464.4★176 rev

Sun Bum Original SPF 30 Sun Cream Lotion Moisturizing Sunscreen with Vitamin E Vegan and Reef Friendly Broad Spectrum UVA/UVB Protection 177ml

SUN BUM£11.954.4★427 rev

Sun Bum Original SPF 50 Sun Cream Lotion Moisturizing Sunscreen with Vitamin E Vegan and Reef Friendly Broad Spectrum UVA/UVB Protection 177ml

SUN BUM£13.324.4★358 rev

Sun Bum Original SPF 30 Sun Cream Lotion Moisturizing Sunscreen with Vitamin E Vegan and Reef Friendly Broad Spectrum UVA/UVB Protection 237ml

SUN BUM£15.534.4★427 rev

Newest

by launch date

Safe Sea Zinc Oxide Sunscreen SPF30 | Clear Mineral Face And Body Sunscreen Without White Cast | Anti-Jellyfish Sting Protective Lotion | Travel Size - 100ml

SAFE SEA£15.14301 rev

1y ago

Pure Zinc Sun Cream SPF 50 Sun Zapper Reef Safe Mineral Non Nano Zinc Sunscreen Made in Australia

Sun Zapper£13.86164 rev

2y ago

Sun Bum Kids SPF 50 Clear Sunscreen Face Stick | Wet or Dry Application | Hawaii 104 Reef Act Compliant (Octinoxate & Oxybenzone Free) Broad Spectrum UVA/UVB Sunscreen | 0.53 oz

SUN BUM£15.683,802 rev

3y ago

Sun Bum Original Glow SPF 30 Sun Cream Lotion Luminous Daily Sunscreen Broad Spectrum UVA/UVB Protection 59ml

SUN BUM£13.7651 rev

3y ago

Sun Bum Original SPF 30 Sun Cream Lotion Moisturizing Sunscreen with Vitamin E Vegan and Reef Friendly Broad Spectrum UVA/UVB Protection 177ml

SUN BUM£11.95427 rev

4y ago

What buyers say about reef safe sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“no horrible smell”

Quality-Overall12%

“Excellent quality for the family”

Protection9%

“Protects against the sun”

Ease Of Application8%

“Brilliant application”

Ease Of Use3%

“Easy to use”

Suitability Combination Skin3%

“Love this product as well as protecting your skin it gives a lovely glow to your complexion”

Spray/Flow2%

“it really sprays brilliantly - just put a wee towel down as is a wee bit slippery on tile etc”

Weight Light2%

“It feels lightweight”

Water Resistance2%

“A great product for sea and freshwater swimming against stings and DUCK MITE”

Advertised Vs Actual Product2%

“It did the job”

What buyers complain about

Value For Money13%

“Ended up spending a small fortune having to buy other products out here”

Allergies10%

“I had an allergic reaction”

Functionality-Overall6%

“Didnt work for me”

Ingredients-Overall6%

“Check the ingredients - this is *not* reef safe”

Smell5%

“It doesnt have a distinct smell from the bottle”

Size-Overall4%

“its absolutely tiny”

Oily/Greasy3%

“There must be something wrong with the batch as both bottles were extremely oily”

Thickness3%

“is thick as tar to put on”

Moist/Dry3%

“Really good sunscreen only thing i found was it made my skin dry”

Color2%

“dyes everything yellow”

Top return reasons

Size-Overall41%

Leak-Proof9%

Ingredients-Overall9%

Functionality-Overall9%

Smell9%

Value For Money5%

Adhesion/Stickiness5%

Quality-Overall5%

Texture/Consistency-Overall5%

Oily/Greasy5%

Common questions

Is reef safe sunscreen profitable to sell on Amazon United Kingdom?: The niche generates £324K/yr across 19 tracked products. 90-day search growth is +92.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the reef safe sunscreen niche?: 4 brands and 134 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in reef safe sunscreen?: Top complaints mined from reviews: Value For Money, Allergies, Functionality-Overall. The return rate is 0.1%.
When does demand for reef safe sunscreen peak?: Demand peaks in May–Jun–Jul–Sep; the busiest month runs 2.9× the quietest.
What does it cost to enter the reef safe sunscreen niche?: Listings span £7.60–£19.89; the average listing price is £14.09 (sweet spot $15–$100). The average incumbent carries 2,465 reviews — the moat a new listing must climb.