Skip to content

Reef Safe Sunscreen

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Reef Safe Sunscreen is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Market size
£324K/yr214K searches / yr
90-day growth
+92.7%search demand this quarter
Competition
65%top-5 click share · 4 brands · 134 sellers

Flapen Score

Reef Safe Sunscreen against its category

The dotted line is the Beauty average. Past it, Reef Safe Sunscreen is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reef Safe Sunscreen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reef Safe Sunscreen 214K times last year and spent an estimated £324K. All 4 brands take every click. Demand peaks in May–Jun–Jul–Sep. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +92.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £324K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+92.7%
Conversion, latest week
10.7%
Market size, estimated
£324Ka year
Peak month
July2.9× the quietest month
Top search term
sun bum68K searches a year

02 · Price

A sale here is worth £14.09.

Listings sell for £14.09 on average, from £7.60 to £19.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £14.09 that is £7K to £11K a year per listing.

Average price
£14.09under the $15 to $100 sweet spot
Price range
£7.60–£19.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #158 within Sun Care & Tanning. It carries 2,465 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#158in Sun Care & Tanning
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,465per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Reef Safe Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

134

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 24%
  • Brand 32%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Reef Safe Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Reef Safe Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sun bum68K/yr
  • reef safe sunscreen34K/yr
  • sunbum19K/yr
  • sun bums 5017K/yr
  • sun bums 3013K/yr
  • sunbum sun cream 5010K/yr
  • sunbum sun cream 307K/yr
  • sun bum sunscreen6K/yr
  • reef safe sunscreen spf 5010K/yr
  • coral reef friendly sunscreen3K/yr

Reviews and returns

What reviews say buyers love and hate about Reef Safe Sunscreen

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
13%of negative reviews mention “Value For Money”
0.1%of orders come back
“Ended up spending a small fortune having to buy other products out here”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Reef Safe Sunscreen questions

Answered from the same tracked data.