Red Wig

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months

189K

Growth, 90 days vs prior 90

-31.5%

Conversion, latest week

3.0%

Market size, estimated

£64Ka year

Peak month

October6.6× the quietest month

Top search term

red wig115K searches a year

Listings sell for £11.13 on average, from £4.69 to £38.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.13 that is £0 to £1K a year per listing.

Average price

£11.13under the $15 to $100 sweet spot

Price range

£4.69–£38.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

4.9%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #534 within Hair Extensions, Wigs & Accessories. It carries 1,281 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#534in Hair Extensions, Wigs & Accessories

Average rating

3.89 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,281per listing

Listings tracked

67

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months